Matt Alt

@mattalt.bsky.social

Tokyo-based writer, localizer, cultural consultant. Author of Pure Invention, Yokai Attack, and more. https://www.mattalt.com/ https://blog.pureinventionbook.com/ https://linktr.ee/mattalt

This is a really odd translation of this new term for an extremely hot day. The NYT renders 酷暑日 (kokushobi) as “cruel heat day.” But that implies an agency that weather cannot have. “Brutally hot day” is a better localization.

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The newest episode of Pure Tokyoscope is a gas gas gas as @patrickmacias.bsky.social and I plunge into the two hottest drops in Japanese pop culture of the moment: the new remakes of “The Human Vapor” and “Ghost in the Shell”: www.tokyoscope.blog/p/pure-tokyo...

Pure TokyoScope Podcast 173: The Human Vapor! New Ghost in the Shell Anime! Totally Insane Toy Collections!

Patrick Macias and Matt Alt bring you pop culture direct from Japan!

tokyoscope.blog

Licca-chan, which outsells Barbie in Japan, is set to make a comeback to the US this year. Licca-chan was designed by the woman who worked on the very first Barbie dolls, which for some reason Mattel doesn’t want you to know were made entirely in Japan. blog.pureinventionbook.com/p/an-america...

An American Icon, Made in Japan

Barbie has a secret: she may have been dreamed up in the US, but she came to life in a Tokyo hotel room.

blog.pureinventionbook.com

Episode 172 of the PURE TOKYOSCOPE Podcast is live! This time, @mattalt.bsky.social and I talk about the life and times of the late showbiz legend Akihiro Miwa. Also: Ultra problems for Ultraman and Doraemon, plus Japan’s ice cream cartel! Listen now at: www.tokyoscope.blog/p/pure-tokyo...

Pure TokyoScope Podcast 172: Goodbye Akihiro Miwa, a Japanese Showbiz Legend!

Patrick Macias and Matt Alt bring you pop culture direct from Japan!

tokyoscope.blog

If you needed any further evidence of just how entrenched institutional sexism is in Japan, look no further than the government tying itself in knots trying to do anything rather than let a princess ascend to the throne. mainichi.jp/english/arti...

32% oppose Imperial Family adoption proposal; Japan Cabinet approval flat at 51%: poll - The Mainichi

TOKYO -- Thirty-two percent of respondents to a nationwide Mainichi Shimbun opinion poll conducted on June 20 and 21 opposed a proposal to

mainichi.jp

Analysts in #Japan are asking why the Cool Japan Fund struggled even as #anime and #manga boomed overseas. The answer: it tried to do too much. Only 27% of investments went to media/content while lifestyle + food took larger shares. Talent shortages + unclear accountability helped sink the project

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I'll save you a click: Japanese convenience stores are "dark" places because a female clerk in the middle of restocking didn't want to play free Japanese conversation partner for the writer.

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