Tessera

Here’s a handy guide that outlines the three checkpoints for B2B companies to scale with confidence. Everyone talks about Product-Market Fit, but that’s only one of the main checkpoints. www.linkedin.com/posts/richar...

Scaling B2B: Clear the Checkpoints for Success | Richard McClurg posted on the topic | LinkedIn

Scaling isn’t your first job. Proving fit is. Most B2B companies try to scale before they’re ready. And then wonder why they’re burning cash and credibility at the same time. There are three checkp...

linkedin.com

If you want to take your AI skills in marketing to the next level, consider the @trustinsights.bsky.social 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘜𝘴𝘦 𝘊𝘢𝘴𝘦𝘴 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 course taught by @cspenn.com. Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more. www.linkedin.com/posts/richar...

How to use AI for marketing: 7 categories, 21 examples | Richard McClurg posted on the topic | LinkedIn

That’s me and my dog on a rocky overhang. Many marketers are standing on a similar cliff with AI right now — staring at the view, reluctant to dive in deep. Why? Because they still think “generative...

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If your team isn’t aligned on who you’re for and why you’re different, how can your customers be? www.linkedin.com/posts/richar...

How to avoid positioning failure in B2B companies | Richard McClurg posted on the topic | LinkedIn

“Ask three people what you do. Get three different answers.” That’s not just a messaging wobble. That’s a positioning failure — and it shows up fast as your team grows. Marketing is telling one sto...

linkedin.com

Back to school. Back to work. Back to porridge. www.linkedin.com/posts/richar...

Back to work after a long break, with a clear mind and a strategy | Richard McClurg posted on the topic | LinkedIn

Back to porridge. 🥣 Took a wee LinkedIn holiday. A week off became two. Two became a month. Blink, and suddenly… September’s here. Client work kept rolling, but stepping off the LinkedIn hamster wh...

linkedin.com

#HappyCanadaDay 🇨🇦 Polite. Diverse. Natural. The true North, strong and free.

Bottle of maple syrup with a label that says Polite. Diverse. Natural. A Canadian flag and lake surrounded by trees are in the background.

Most B2B teams don’t have a marketing problem. They have a “we skipped the hard thinking and hoped no one would notice” problem. Read: Why Real MARKETing starts with the Market. 👉 www.mcclurgmarketing.com/post/real-ma... #B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing

Real MARKETing Starts With the Market (Who Knew?) | McClurg Marketing

Most B2B teams don’t have a marketing problem. They have a sequencing problem. Here’s how to fix it: Clarity → Strategy → Execution.

mcclurgmarketing.com

B2B marketing doesn't have to be boring. Here's what a defunct budget airline (and a barf bag) can teach you about copy that sticks. Read it here: www.mcclurgmarketing.com/post/how-to-... #MarketingMatters #B2BMarketing #Copywriting #Positioning #StandOut

How to Stand Out in B2B Marketing (Hint: It Involves a Barf Bag) | McClurg Marketing

B2B doesn’t have to be boring. Here’s what a defunct budget airline can teach you about copy that actually gets remembered.

mcclurgmarketing.com

Cheeky. Memorable. Saw this outside a local used music shop and instantly smiled. B2B marketing could use more of that. Stand out. Make ‘em smile. #B2BMarketing #StandOut #MessagingMatters

A sidewalk sign outside a used music store reads: “FREE AIR GUITAR WITH EVERY MUSIC PURCHASE.”

A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend! #marketing #strategy #sethgodin

Quote by Seth Godin: ‘Bad marketing is often the result of bad metrics,’ on a minimalist off-white background.

Why do so many B2B companies stall out trying to scale from $1M to $10M? Spoiler: it’s not your tactics—it’s your clarity. New article: Stuck in the Valley of Death? 🔗 www.mcclurgmarketing.com/post/stuck-i... #B2BMarketing #StartupGrowth #Positioning #MarketingStrategy #MarketingMatters

Stuck in the Valley of Death? How B2B Companies Get Lost Scaling from $1M to $10M (and How to Get Out Alive) | McClurg Marketing

Why do B2B companies stall between $1M and $10M? It’s not tactics—it’s lack of clarity in audience, positioning, and messaging.

mcclurgmarketing.com

Don't burn money when hiring a fractional CMO! Align your team, trust their expertise, and clearly define your goals. Avoid costly pitfalls with these insights: www.mcclurgmarketing.com/post/what-ar... #FractionalCMO #MarketingStrategy #LeadershipTips #BusinessGrowth #MarketingMatters

What Are the Common Pitfalls When Hiring a Fractional CMO? | McClurg Marketing

Avoid these pitfalls when hiring a fractional CMO: unclear goals, micromanaging, and poor integration into your leadership team.

mcclurgmarketing.com

Your vision, mission & purpose won’t save you if you’re not delivering real value. Customer value comes first—everything else is noise. 🚀 Read more: www.mcclurgmarketing.com/post/custome... #MarketingMatters #CustomerValue #B2BMarketing #Growth #BusinessStrategy

Customer Value Comes First. Everything Else is Noise. | McClurg Marketing

Customer value is your survival metric. If you're not delivering value first, your vision, mission, and purpose are just noise.

mcclurgmarketing.com

Robin MacNab @robinmacnab.bsky.social · last yr.

Hiring a fractional CMO? Don’t waste your budget on the wrong hire. 💡 Here’s how to ensure your investment delivers real impact. Read more: www.mcclurgmarketing.com/post/how-can... #FractionalCMO #MarketingStrategy #B2BLeadership #ScalingBusinesses #MarketingMatters

How Can a CEO Avoid Wasting Money on a Fractional CMO? | McClurg Marketing

Avoid wasting money on a fractional CMO by hiring the right leader, aligning your team, and committing the resources needed for success.

mcclurgmarketing.com

The Canadian Technology Accelerator (CTA) program can open doors to diversification by helping you explore opportunities in countries and regions where your market‑ready technology or product is in demand. www.tradecommissioner.gc.ca/tcs-sdc/cta-...

Canadian Technology Accelerators

The Canadian Technology Accelerator initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets.

tradecommissioner.gc.ca

BetaKit @betakit.com · last yr.

BDCCapital targets late-stage tech companies with nearly $1 billion in new fund commitments #CDNtech #VC

BDC Capital targets late-stage tech companies with nearly $1 billion in new fund commitments

Investment bank’s Growth Venture Fund will now directly invest in Canadian tech companies.

buff.ly

Thinking about hiring a fractional CMO but unsure what to expect? 🤔 Here’s what a typical engagement looks like—structured, strategic, and built for growth. Read more: www.mcclurgmarketing.com/post/what-do... #FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses

What does a typical fractional CMO engagement look like? | McClurg Marketing

A fractional CMO engagement follows four phases: discovery, strategy, execution, and transition—delivering expert marketing leadership.

mcclurgmarketing.com

Fractional CMO vs. consultant vs. advisor—what’s the difference? 🤔 If you’re unsure which one your business needs, this breakdown clears it up. Discover which role fits your growth goals best.👇 www.mcclurgmarketing.com/post/how-doe... #FractionalCMO #MarketingStrategy

How Does a Fractional CMO Differ from a Consultant or Advisor? | McClurg Marketing

How does a fractional CMO differ from a consultant or advisor? Here’s how each role compares in execution, accountability, and impact.

mcclurgmarketing.com

Thinking about hiring a fractional CMO? The right one can drive growth, improve marketing performance, and boost efficiency—but only if integrated strategically. Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is... #FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth

What is the ROI of Hiring a Fractional CMO? | McClurg Marketing

A fractional CMO drives growth boosts marketing performance, and improves efficiency—but only if you integrate them strategically.

mcclurgmarketing.com

When tariffs, competition, or market shifts hit, your positioning can make or break your business. Is it time for a rethink? Spot the signs and adjust before you're forced to. www.mcclurgmarketing.com/post/tariffs... #Positioning #B2BMarketing #Tariffs #BusinessStrategy

Tariffs, Triggers, and Tough Decisions: When to Rethink Your Positioning | McClurg Marketing

Market shifts can make your positioning obsolete. Learn when to reassess and how to stay ahead of changing customer and competitive dynamics.

mcclurgmarketing.com

What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications. Marketing helps the right businesses see how your product solves a real problem. 1️⃣ Know your audience 2️⃣ Build trust 3️⃣ Help them decide Great marketing feels like helping. #B2BMarketing

An infographic titled “What is Marketing?” outlines three key steps: Understand Ideal Customers, Build Trust, and Help Them Decide. With brief descriptions and icons, it reinforces marketing as a structured approach to guiding customer decisions.

What challenges can a Fractional CMO help solve? 🤔 From strategic misalignment to improving team performance, find out how they can drive results. 👉 Read more: www.mcclurgmarketing.com/post/what-sp... #FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth #Leadership

What Specific Challenges or Gaps Can a Fractional CMO Help a Company Address? | McClurg Marketing

A fractional CMO provides part-time leadership to tackle strategic gaps, align teams, and drive growth without the cost of a full-time hire.

mcclurgmarketing.com

Target your ideal customers, not "anyone who pays." The right fit = higher ROI, smoother sales, & sustainable growth. ✅ Efficient marketing ✅ Targeted sales ✅ Loyal customers Read more: www.mcclurgmarketing.com/post/target-... #B2BMarketing #GrowthTips #CustomerStrategy

Target Your Ideal Customers to Unlock Profitable Growth | McClurg Marketing

Learn how targeting ideal customers drives profitable growth, streamlines marketing and sales, and creates alignment across your company.

mcclurgmarketing.com

Is it time to hire a Fractional CMO? 🤔 Discover when your business could benefit from senior marketing leadership without the full-time cost or commitment. 👉 Read more: www.mcclurgmarketing.com/post/when-sh... #FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses #BusinessGrowth

When Should I Consider Hiring a Fractional CMO? | McClurg Marketing

Discover when to hire a fractional CMO to drive strategy, improve marketing, and scale your business without a full-time CMO commitment.

mcclurgmarketing.com

Sales, marketing, and customer success all share responsibility for building a healthy pipeline. Well said by Latané Conant. Without alignment and a shared consciousness, growth will suffer. Is your team aligned?

"Pipeline id destiny" Latané Conant, CRO at 6sense

Scaling your B2B marketing in 2025? Focus on what works: 1️⃣ High-impact demand-gen tactics 2️⃣ Customer expansion marketing 3️⃣ Smart use of AI 👉 Read more here: www.mcclurgmarketing.com/post/3-marke... #B2BMarketing #ScalingGrowth #MarketingTips

3 Marketing Priorities for Scaling B2B Companies in 2025 | McClurg Marketing

Sharpen your 2025 marketing: Focus on fewer high-impact tactics, prioritize customer expansion, and experiment with AI with human oversight.

mcclurgmarketing.com