What happens when Phillip Morris says it’s going to lead the way to a smoke free world? It keeps selling cigarettes. Excellent analysis in @bmjtobacco-control.bsky.social tobaccocontrol.bmj.com/content/earl...
PMI’s 2025 results for cigarette shipments debunk ‘smoke-free world’ rhetoric
Some multinational tobacco companies claim they are ‘transforming’ by adopting harm reduction goals or, in the case of Philip Morris International (PMI), declaring a commitment to a ‘smoke-free’ futur...
tobaccocontrol.bmj.com
Philip Morris International's data reveal it is dismally failing to 'unsmoke the world'. Decline in shipments of smoked tobacco products was minimal from 2020-2025 & key target missed by a wide margin. @janethoek.bsky.social @bmjtobacco-control.bsky.social tobaccocontrol.bmj.com/content/toba...