Tessera
Folgen

Michal Napora

@michalnapora.bsky.social

Video games marketer and publisher. Founder of 32-33 and @unikat-label.com || Dying Light, The Medium, Sherlock Holmes, Squirrel w/a Gun, The Sinking City, Dystopika, Dinkum, POOLS, and dozens more

26 Posts667 Follower561 Folgt
Michal Napora@michalnapora.bsky.social · 2mo ago

The new Personal Calendar on Steam is interesting - so far, I like it. However, does it show Early Access releases or just the 1.0s? Turns out, it shows both. Does that mean some games will try to game the Steam system and double-dip - do EA and then 1.0? I'm sure there's lots who will be tempted.

Bild
SPINA Studio | PHASE ZERO@spinastudio.bsky.social · last yr.

Finally, we can reveal our secret. Here's our debut game - PHASE ZERO. A modern take on survival horror’s golden era, told in a chapter-based, dual-hero story. Expect prerendered backgrounds, fixed cameras, and PSX-era DNA. Oh, and meat-covered alleys. Lots of them. Please Repost

Michal Napora@michalnapora.bsky.social · 2y ago

In a space of a week, we got over 200 games that applied. Nuts. Being the one that curates the line-up, your Steam store screenshots and key art are crucial. It's the first thing I see. Make sure your screens sell the USPs and the key art is pro. Don't listen to your parents - looks do matter

UNIKAT Label | Next: High Above ☁️@unikat-label.com · 2y ago

Game devs - working on a Minimal and Chill game? You are?! Splendid. We are organising a Steam Sale that’s all about them Minimal and Chill games. The event is set for April. The form shuts on Feb 14th. Apply here: forms.gle/nYXnbqugoxWZ... Please RT and help spread the word!

Michal Napora@michalnapora.bsky.social · 2y ago

I'm organising my first Steam sale. One that Valve already said yes to. I'm buzzing. So far I already have some wicked games that said yes and I cannot wait to see how all of this will pan out. If you're working on a game that fits - apply. And please help with an RT so more indie devs can see.

UNIKAT Label | Next: High Above ☁️@unikat-label.com · 2y ago

Game devs - working on a Minimal and Chill game? You are?! Splendid. We are organising a Steam Sale that’s all about them Minimal and Chill games. The event is set for April. The form shuts on Feb 14th. Apply here: forms.gle/nYXnbqugoxWZ... Please RT and help spread the word!

Jacob Geller@jacobgeller.com · 2y ago

Fascinating video on Steam trends, especially these statistics- of all the games released in Steam in 2024, just 2.5% had the "LBGTQ+" tag and 7% had the "female protagonist" tag. This is supposedly the political trend that's overwhelming and destroying gaming. youtu.be/qiNv3qv-YbU?...

Graph showing a trend of steam games with the "LBGTQ+" tagGraph showing a trend of steam games with the "female protagonist" tag
Michal Napora@michalnapora.bsky.social · 2y ago

I've started UNIKAT in June of this year and I couldn't have asked for better games to kick off my publishing label with. Both Dystopika and POOLS are created by people who just want to make kick-ass games. I'm glad I could support them so that they can keep on creating and make a living doing it.

UNIKAT Label | Next: High Above ☁️@unikat-label.com · 2y ago

Hello BlueSky We are UNIKAT Label, an independent publisher of independent games that push the art of gaming forward. So far, we helped co-publish two games: 1. POOLS 2. Dystopika Come say hello. If you have questions about publishing, games, or marketing, just ask away.

Two key art images from the games POOLS and Dystopika, side by side. Background is the Australian bush, whitened out. On the side of the image, you have a kaleidoscope of UNIKAT colours, which range from light blue, blue, purple, and pink.
Michal Napora@michalnapora.bsky.social · 2y ago

What’s my biggest marketing fear when working on a Nintendo Switch game? An unannounced Nintendo Direct dropping on the same day as your marketing beat. (Unless you’re part of the Direct. Then it’s pretty damn wicked)