Breaking: company that makes a thing puts identifying mark on the thing it made. Shocking how branding works, I know. You: outraged Claude watermarks its output. Also you: wearing a hoodie with a giant logo on it, not outraged at all.
Mike Blazer
@mikeblazer.bsky.social
Leading enterprise SEO strategist with a 25-year track record of driving online success. Slaying search engine algorithms since 1998.
The sooner a beginner SEO starts using AI, the worse they end up at their job.
If SEOs publish garbage like this to their subscribers, how little do they care about what they publish online?
People are now offering to create AI content in the tone and voice of companies that will face penalties in the near future.
You only realize how much useless stuff is on your hard drive when it dies, you set up a new one, and you start recovering backed-up data.
👇
Mike Blazer@mikeblazer.bsky.social · 6mo agoI love the #SEO advice that sites (even brand new ones) should use semantic triplets, entity packing, information gain, chunking and so on. After all, #Google must allocate its most expensive computing systems to deeply analyse the #semantics of every page it crawls.
I love the #SEO advice that sites (even brand new ones) should use semantic triplets, entity packing, information gain, chunking and so on. After all, #Google must allocate its most expensive computing systems to deeply analyse the #semantics of every page it crawls.
DMCA abusers have all the tools they need to commit widespread abuse, and legitimate site owners can't do much about it. It's impossible to check all the notices received on the Lumendatabase in one day using one email address. 1/2
Shit! I almost spilled my coffee! Then I realized it wasn't what it seemed.
"GEO" sounds so outdated. AGEO is the thing now: A stands for "Agentic." They forgot to add the secret sauce.
What's the worst month for an SEO to go on vacation? JUNE! I've calculated the data considering the entire history of Google updates up to March 2026, & these are the months with the highest probability of a Google algo update: * June (12 updates) * October (10 updates) 1/4
Do you remember all the "Just Ship It" posts? "Don't think; just ship it." Well, people started shipping. That's why there's so much junk and spam nowadays.
Just imagine how quiet it would be if everyone only said what they knew.
LLMs are lazy and often rely on the title and meta description provided by Bing/Google for initial retrieval rather than parsing the entire webpage. This makes meta-level optimization important for getting cited. Thus, list your brand as #1 (the winner) in the titles of your "best of" listicles. 🙂
Apparently, the old-school black-hat SEO tactic of using black text on a white background is effective again, just like it did back in 2009!
Although traffic is declining, everyone is happy with the annotations in GSC. Oh well.
To those advocating for the use of semantic triples (subject-predicate-object) to write copy, have you ever tried reading that type of monotonous, robotic text? It's exactly the kind of writing that will make people leave a page.
It's amusing to watch people spam everything they can so their brands are offered by LLMs for 1% of the overall traffic, only to be banned later when LLMs develop an anti-spam mechanism and send 10% of the overall traffic.
I don't post here often because I don't want AI to use your extensive comments under my posts for training purposes.
The best part about the last day before my vacation was that the site recovered from a significant drop in traffic. My initial hypothesis was correct: the fix was the right thing to do.
Just as sites use SSR (server-side rendering) for Google bots, they should implement MDS (Markdown serving) for AI bots to save on bandwidth costs and optimize efficient content delivery for LLMs.
ROMO - relief of missing out Does anyone experience it?
To detect cloaking, rent a Google Cloud server and scan the site from it. Some cloaking systems whitelist the entire range of Google IP addresses, which allows you to view the version of the site intended for Google bots.
Did your site's rank *increase* during a recent Google update? It might not be the good news you think. 📈 If you went up, you were missing something, but the new algorithm is focused on other things. But you still have that you were missing something. 1/