Most people turn assumptions about a single event into expectations that carry the projection of the desired event. Better read that again. As human beings, we tend to fall for this often. Today's newsletter that dives deeper into it: www.linkedin.com/pulse/how-mu... #buildinpublic #marketing

How much meaning does a single event carry?

The Buying Readiness Letter is a weekly note published every Tuesday where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. You probably have a free le...

linkedin.com

Most people turn assumptions about a single event into expectations that carry the projection of the desired event. Better read that again. As human beings, we tend to fall for this often. Today's newsletter that dives deeper into it: www.linkedin.com/pulse/how-mu... #buildinpublic #marketing

How much meaning does a single event carry?

The Buying Readiness Letter is a weekly note published every Tuesday where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. You probably have a free le...

linkedin.com

LinkedIn newsletter for tomorrow is scheduled. This one was really enjoyable to write. I wonder: is it just me or is editing a newsletter a bit complicated in LinkedIn? The putting it to drafts thing and then rescheduling produced the same post+newsletter twice. #buildinpublic #marketing

in case you missed yesterday's post, the newsletter is here: www.linkedin.com/pulse/why-b2...

Why B2B Buying Signals appear too late

Before Intent Appears The Buying Readiness Letter is a weekly note where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. When people talk about lead g...

linkedin.com

What a week: • planted lovely spring flowers • started my LinkedIn newsletter • planted heritage onions and shallots • updated my profile pic on all platforms • worked on data quality for the B2B leads I deliver • improved my recognition based content framework How was yours? #buildinpublic

I like seeing that some businesses still have back bone. Such a comprehensive breakdown of events too. Thanks Mike :)

MrComputerScience@mrcomputerscience.bsky.social · 5mo ago

🚨 Anthropic just sued the White House over AI weapons. The Pentagon blacklisted Claude as a "supply-chain risk" for refusing autonomous weapons and mass surveillance. Anthropic fired back with a First Amendment lawsuit naming Hegseth, Rubio, Lutnick. #AI #Ethics #Privacy Who's right? ⬇️

LinkedIn newsletter for tomorrow is scheduled. This one was really enjoyable to write. I wonder: is it just me or is editing a newsletter a bit complicated in LinkedIn? The putting it to drafts thing and then rescheduling produced the same post+newsletter twice. #buildinpublic #marketing

What a week: • planted lovely spring flowers • started my LinkedIn newsletter • planted heritage onions and shallots • updated my profile pic on all platforms • worked on data quality for the B2B leads I deliver • improved my recognition based content framework How was yours? #buildinpublic

22% conversion rate on my new LinkedIn newsletter now. Very happy with the progress. Now, most people would be like: "you have to build a LinkedIn newsletter or else you'll miss out!!" Neglecting, that it's just a tactic. And tactics only work, if your foundation is on point. #buildinpublic

22% conversion rate on my new LinkedIn newsletter now. Very happy with the progress. Now, most people would be like: "you have to build a LinkedIn newsletter or else you'll miss out!!" Neglecting, that it's just a tactic. And tactics only work, if your foundation is on point. #buildinpublic

17.4% conversion rate on my new newsletter within 24h. Wow. (yes, I'm aware the invitation was only send to my 115 connections on LinkedIn and that's a low statistics, but still) Let's see how this unfolds, it looks like the right direction. #buildinpublic #marketing

17.4% conversion rate on my new newsletter within 24h. Wow. (yes, I'm aware the invitation was only send to my 115 connections on LinkedIn and that's a low statistics, but still) Let's see how this unfolds, it looks like the right direction. #buildinpublic #marketing

Absolutely delighted my article is providing real value. Thank you @chiomaubiji.bsky.social for your wonderful feedback!

Chioma Ubiji🩵@chiomaubiji.bsky.social · 5mo ago

Hi Mira, hope you had a great weekend. I went through your article (although I'm not done yet) and the depth of knowledge in it was🤯. I kept on pausing to absorb all the information. I feel like it unlocked a new level of marketing for me. This is a really good read that I'll still go back to.

I've got a newsletter now on LinkedIn and published the first issue today. New connections automatically get invited (not subscribed of course, that's up to them). An important foundational step and part of my flywheel. #buildinpublic #marketing www.linkedin.com/pulse/why-b2...

Why B2B Buying Signals appear too late

Before Intent Appears The Buying Readiness Letter is a weekly note where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. When people talk about lead g...

linkedin.com

I've got a newsletter now on LinkedIn and published the first issue today. New connections automatically get invited (not subscribed of course, that's up to them). An important foundational step and part of my flywheel. #buildinpublic #marketing www.linkedin.com/pulse/why-b2...

Why B2B Buying Signals appear too late

Before Intent Appears The Buying Readiness Letter is a weekly note where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. When people talk about lead g...

linkedin.com

One of the best ways to use AI: build a garden with it! I loved the 3 prompts, they gave me many new ideas for my own garden. To grow delicious edibles. To attract more pollinators. To create a beautiful garden full of life. Thanks Mike :)

MrComputerScience@mrcomputerscience.bsky.social · 5mo ago

🌱 Many gardeners hate #AI. They think it's synthetic, extractive, disconnected from the earth. But you can use AI to plan an EPIC spring garden. AI can also help local pollinators by identifying the BEST native shrubs for your grow zone. Full story below. ↓ #Gardening #Bees

Positioning matters way more than most people think. A classic example: Avis vs. Hertz. Avis openly positioned themselves as "We're only No. 2. We try harder." It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse. #buildinpublic #marketing

Finally! I published my first blog post on Sigmerra. Funnel structure: • LinkedIn post • LinkedIn article • blog post If you'd like to see the funnel, here's the link to the LinkedIn post: www.linkedin.com/posts/dr-mir... blog directly: sigmerra.com/insights/pub... #buildinpublic #marketing

How Public Triggers inform Positioning and reveal Buying Windows | Mira K.

Did you ever wonder if your positioning really matches what clients want? Or did you feel the quiet suspicion you're often too late in a sales conversation? Most people then focus on improving conv...

linkedin.com

Honestly, I'm not an expert. My readers kind of are. PhDs, researchers, deep thinkers... All in one weird little free newsletter about humans & AI. Come see what they see. (Now #69 on Substack Tech Rising.) (Always free) ↳ pithycyborg.substack.com/subscribe #AI #Substack #Rising

One of the best ways to use AI: build a garden with it! I loved the 3 prompts, they gave me many new ideas for my own garden. To grow delicious edibles. To attract more pollinators. To create a beautiful garden full of life. Thanks Mike :)

MrComputerScience@mrcomputerscience.bsky.social · 5mo ago

🌱 Many gardeners hate #AI. They think it's synthetic, extractive, disconnected from the earth. But you can use AI to plan an EPIC spring garden. AI can also help local pollinators by identifying the BEST native shrubs for your grow zone. Full story below. ↓ #Gardening #Bees

Finally! I published my first blog post on Sigmerra. Funnel structure: • LinkedIn post • LinkedIn article • blog post If you'd like to see the funnel, here's the link to the LinkedIn post: www.linkedin.com/posts/dr-mir... blog directly: sigmerra.com/insights/pub... #buildinpublic #marketing

How Public Triggers inform Positioning and reveal Buying Windows | Mira K.

Did you ever wonder if your positioning really matches what clients want? Or did you feel the quiet suspicion you're often too late in a sales conversation? Most people then focus on improving conv...

linkedin.com

Positioning matters way more than most people think. A classic example: Avis vs. Hertz. Avis openly positioned themselves as "We're only No. 2. We try harder." It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse. #buildinpublic #marketing

High positioning clarity is the foundation for my new recognition based content framework. I had to make sure what I build will last. While working on it, I also cross checked with a fun prompt that @mrcomputerscience.bsky.social created: pithycyborg.substack.com/p/ai-killed-... #buildinpublic

High positioning clarity is the foundation for my new recognition based content framework. I had to make sure what I build will last. While working on it, I also cross checked with a fun prompt that @mrcomputerscience.bsky.social created: pithycyborg.substack.com/p/ai-killed-... #buildinpublic

I've invested the last 2-3 weeks into crafting a recognition based content system for me (or rather for Sigmerra). Answering questions like: • awareness of my ICP at what journey stage? • how to address their deepest pains? • how to stand out in a very competitive market? #buildinpublic #marketing

I've invested the last 2-3 weeks into crafting a recognition based content system for me (or rather for Sigmerra). Answering questions like: • awareness of my ICP at what journey stage? • how to address their deepest pains? • how to stand out in a very competitive market? #buildinpublic #marketing

Thanks so much for all your suggestions yesterday. The input I gave to AI was as it should be, but I asked it to do too much output all at once. That created cognitive overload in the AI, which lead to shallow results. Glad it's fixed so that I can go into production now. #buildinpublic

Thanks so much for all your suggestions yesterday. The input I gave to AI was as it should be, but I asked it to do too much output all at once. That created cognitive overload in the AI, which lead to shallow results. Glad it's fixed so that I can go into production now. #buildinpublic

Sometimes I wonder. I've been working on creating json instructions for (and with) AI so that it creates reproducible results in several areas. The jsons get longer and longer while my criteria aren't fulfilled. What am I missing here? Probably writing the jsons myself now. #buildinpublic

Sometimes I wonder. I've been working on creating json instructions for (and with) AI so that it creates reproducible results in several areas. The jsons get longer and longer while my criteria aren't fulfilled. What am I missing here? Probably writing the jsons myself now. #buildinpublic