It takes you 20 paragraphs to get to the part of the article where they admit that Mamdani isn't paying the influencers and the reason they are posting videos of the stuff Mamdani is doing is because people are interested in watching it.
"Mr. Mamdani is a master of new media... But as mayor, he has also been able to use taxpayer funds to create a sprawling network of hundreds of friendly influencers to boost his priorities, provide positive depictions of his administration and enhance his popularity."