Jason Toney

@misterjt.bsky.social

Data & insights in Streaming media; WNBA; NCAA wbb; nwsl; tv; music; books; los angeles

The price of engaging with topics I care about or content I enjoy in spaces where I know like-minded folks exist is that I earn the attention of those who care more about winning algorithmically than connection. Much like literacy, social skills have atrophied in this age of social media.

I Hate The Way We Talk Online

Jason Toney on algorithm-speak, main character energy, and why a simple question about music charts revealed how badly we've forgotten how to talk to each other online."

misterjt.com

Drake is more of a character to be portrayed than who Aubrey Graham is as a person. We don't know that guy. We only get "the boy" — a nearly 40-year-old man-child, surprised that transactional relationships mean they are transactional for the other party, too.

Drake's ICEMAN Can't Make Me Care

Drake's most important album in years has great production and sharp bars. What it doesn't have is Aubrey Graham. A review of ICEMAN and what it means to grow up on wax.

misterjt.com

I know despair don’t care, but be strong!” I wrote about observing my dad's birthday two years after his death by consuming one of his earthly delights with family and one of the albums that helps me in those moments of melancholy.

Earthly Treats: Dave McMurray, Grief, and the Art of Staying Present

A reflection on observing my father's birthday, Dave McMurray's I LOVE LIFE even when I'm hurting, and what art offers when despair and doomscrolling won't quit.

misterjt.com

In this era of “I alone can fix it” ruthless individualism, I’m most inspired by evidence of earnest, joyful, hardscrabble people working together. Which is why I can't get enough of UCLA's Women's Athletics program. misterjt.com/2026/04/19/b...

UCLA's Quiet Superpower: Joy, Team, and Winning

Cori Close's champions and Kelly Inouye-Perez's softball squad share more than a campus. They share a culture of joy, team, and hardscrabble excellence.

misterjt.com

What I see on my street is beautiful, as Los Angeles often is. Birds chirp. The sun shines. The jacarandas are in bloom, littering the sidewalks with purple petals. Neighbors walk their dogs and babies. I could be deceived into believing that life is normal. But my city is in crisis.

How Lalah Hathaway’s VANTABLACK Helped Me Hear My City

Amid unrest in Los Angeles, Jason Toney reflects on Lalah Hathaway’s VANTABLACK and how deep listening reveals what the city is truly saying.

misterjt.com

The surreal montage “Magic What We Do” awakens the lead vampire’s interest in Sammie in the movie and stirs something deep in me. I’m weaving across genre, time, space, and race as I reckon with my relationship with this powerful music. Am I a blues man now?

Discovering the Blues: Embracing Truth and Life's Joys

Discover the powerful connection between life and the blues in 'Sinners'. Explore themes of resilience, joy, and deep musical roots.

misterjt.com

Back when I had TikTok on my devices, I would regularly get sucked into a Theo Von rabbit hole: clips of him talking to black celebrities or other people lip syncing his Theo-isms. He is the friendly fool, and I think that's genuine, even though it often means messy political takes.

Theo Von Dismantles the Interview Show (Gift Article)

The comedian and podcaster is one of the defining conversationalists of media’s new MAGA-friendly mainstream. But he can be harder to pin down, politically and culturally, than his bro-cast peers.

nytimes.com