I just don't think it is right to publish screen grabs of the GSC to illustrate success. I feel they are partly confidential, partly don't serve that purpose well. I've also despised that green line going up being shown at exec meetings for so long, why doing the same with the GSC?
Montse Cano
@montsecano.bsky.social
Global digital strategy, AI search, #projectdelivery #productmarketing. #ecomm #SaaS #mentor. Speaker, search awards judge, author, #womentechmakers. Good food & chocolate 💙. 🇪🇸🇬🇧 Montserrat-Cano.com
There's nothing quite like finishing a presentation and hearing, "great job!", from a prospect before you've even left the room.
As of today, the use of AI becomes more transparent in the EU. Here’s how EU law makes sure AI works for you, in full openness ↓
Social media data on the GSC is another indication of where Google is going.
People have the craziest ideas for website migrations. You can create great sites with WP or any CMS, but I'd consider governance and resources before even thinking about migrating.
I've noticed quite a few project manager or delivery roles that are actually key account management positions. Both are valuable, but they're not the same area. Job titles don't always reflect the work.
The longer you work on complex digital projects, the easier you recognise the delivery risk patterns. Objectives change, scope grows, teams lose alignment. Read more in my article: montserrat-cano.com/3-common-mis... #projectdelivery #digitalstrategy
3 Common Mistakes To Avoid When Managing Projects - Montserrat Cano | International SEO & Digital Marketing
Learn how to avoid these 3 common mistakes when managing international SEO or digital marketing projects to deliver in time and to budget.
montserrat-cano.com
Yelp partnering with Open ai in the same way Google partnered with Reddit can only mean that human-in-the-loop and critical thinking keeps being key in the AI era.
40K people have been evacuated, due to the wildfires in Madrid, which are now reaching my area. We can't breath well. Climate change is real. Protect the environment
It seemed haze, but it was smoke from a big wildfire 60Km away. We've had a red and yellow day most of the day
It seemed haze, but it was smoke from a big wildfire 60Km away. We've had a red and yellow day most of the day
We've got some brilliant light today, due to the amount of haze on top of the summer temperatures. Red sun and yellow light look amazing and my camera can't just capture it well!
When you see graphics that really look like your own grahics, background colours and all. The ones you've been using for some time, not copied... It makes you think
Michael Scott's Confused Office Moment
ALT: Michael Scott's Confused Office Moment
static.klipy.com
Everyone says we need to adapt. I believe the real challenge is figuring out what to adapt to, and then deciding how. Be clear what you're adapting to without losing your identity before deploying any tactics just for the sake of.
Planning and defining success before you even start executing tactics. Great article by @bngsrc.bsky.social
Designing A Measurement Framework Before You Touch GA4
GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation starts.
searchenginejournal.com
Halfway through my AI visibility survey. Given five slots, 41% so far have named zero AI systems outside Google, OpenAI and Anthropic as important. Survey is still open. Go take it now, less than 5 min: forms.gle/M6hLa6po9T1y...
Do AI Visibility Platforms Matter? A Search Industry Survey.
forms.gle
It is funny how we talk about and attribute AI elements that are inherently human, such as perceive, understand, choose, know, remember. Also, "does it for you".
It is staggering the amount of spam on my email account, connection requests from link builders and general spam on LinkedIn
It's now back to normal after all the excitement of the World Cup. Always proud to wear the Spanish shirt. Having competed in sports in the past, I know winning is magical, but not magic. Clear objectives alignment and hard work make it. Congrats Argentina too for playing the final.
I was going to post about loop engineering, but I've attended this cool mini hard rock and metal fest, where I even met some band members in person (and some of their family members too)
Quieter periods are often when: -Priorities get clarified - Products and projects get planned or launched - Migrations happen and technical debt gets addressed AI doesn't remove the need to deliver those outcomes. Businesses investing now will be the strongest when pace picks up in Q3/Q4.
I can understand brands may be concerned about positioning, but there's no positioning without effective delivery. #projectdelivery #product #digitalstrategy
I'm seeing too many account manager roles disguised as project and, even product manager roles. They are all different.
Soft skills are important and, when uncertainty is everywhere, it is the best moment to be put in practice.
Framing Negative Feedback - Montserrat Cano | International SEO & Digital Marketing
Framing negative feedback in digital project management is useful to build trust and drive action. Read how I have dealt with this in the past.
montserrat-cano.com
This is also quite mean if competitors are doing this on purpose.
DMCA Takedowns Causing Havoc In Google Search
Google has always allowed you to request that content be removed from Google Search via the legal DMCA request form. But in the past year or so, this legal route has become a negative SEO nightmare. ...
seroundtable.com
I was expecting Morocco to win today, but 0-3, wow! #canmnt
TV police whodunnits are the best to stop thinking about daily issues, while keeping the brain running somehow and not falling asleep. Some of the are clever too
Trade-off: Fable is available worldwide, whereas Mythos only for a few organisations in the US.
Anthropic's Claude Fable 5 Is Back With New Usage Limits And Safeguards
Anthropic's Claude Fable 5 returns globally, but with 50% usage limits and a new classifier that may result in false positives.
searchenginejournal.com
Our greatest advantage isn’t technological. Domain expertise still matters. But, it’s the human traits that help us turn complexity into tangible roadmaps that will make a real difference. The question is how to build AI platforms it without losing our human essence. #AI #digitalstrategy
Execution still is an important bottleneck in all organisations. Aligning priorities, defining ownership and enabling teams to deliver together is a solution for strategies to stop being a plan and start creating value.