Mordy Oberstein
@mordyoberstein.bsky.social
Head of Brand at SE Ranking Brand Strategy | Brand Development | SEO Husband/Dad - Steelers/Yankees Fan Co-host of "Its New"
It's New 7/9: @mordyoberstein.bsky.social on Google Search breaking usage records, Generative AI controls expand in Search Console, Merchant Center drops Next and @gregfinn.bsky.social on @adsliaison.bsky.social Google Ads fights back on budget bidding changes www.youtube.com/watch?v=PKgX...
It's New 7/9: Google Search Broke Usage Records, Generative AI Controls Expand & Google Ads Debate
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 6/24: @themarketinganu.bsky.social covers from the locker room Google Ads strength match labels @gregfinn.bsky.social reports on new Google Ads columns, Google to allow redirects for final URLs @mordyoberstein.bsky.social on removing Found on Google products www.youtube.com/watch?v=7_Y5...
It's New 6/24: Google Ads tests ad strength match labels, new columns, redirects and products
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 6/23: Google AI reporting expands to more @mordyoberstein.bsky.social @themarketinganu.bsky.social Google Ads clarifications across AI Max and @gregfinn.bsky.social on travel, booking and I cover EU financial verification & Subscription linking policies www.youtube.com/watch?v=d7ip...
It's New 6/23: Google AI reporting expands to more, Google Ads clarifications AI Max, travel & more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
Come by and visit the @seranking.bsky.social booth at #SMX! First one there can burn the picture they have of me! #SMXAdvanced
It's New 5/18: Google optimize for AI answers, spam policies @gregfinn.bsky.social covers Google Ads primary conversions @themarketinganu.bsky.social on office conversions with Google Ads API & @mordyoberstein.bsky.social on if Google AI Mode will replace Google www.youtube.com/watch?v=Sfnb...
It's New 5/18: Google on how to optimize for AI answers, spam policies apply to generative AI & Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
@mordyoberstein.bsky.social Mordy Oberstein at @seranking.bsky.social SE Ranking on branding in the age of AI. → LLMs reward digital footprint, not domain age → Only 14% citation overlap across AI engines → Stop optimizing, start resonating Listen: chrisraulf.com/podcast/bran... Cheers, Chris
Brand Always Decides AI Search Visibility - International Search Engine Optimization Services
The Big Idea That Frames This Episode For 30 years, Google has been trying to identify brand signals through one proxy after another. PageRank. Hummingbird. RankBrain. The Medic Update. E-E-A-T. Every...
chrisraulf.com
It's New 5/27: @gregfinn.bsky.social breaks down the new Google Ads real time policy review, @themarketinganu.bsky.social folds display ads into Demand Gen, Discover reporting broke and @mordyoberstein.bsky.social checks local inventory for his package www.youtube.com/watch?v=VLSj...
It's New 5/27: Google Ads real time policy review, display ads fold, Discover reporting broke & more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/26: EU to fine Google a lot by @mordyoberstein.bsky.social , Bing Images AI results (because everything is AI), ChatGPT ads new features by @themarketinganu.bsky.social and @gregfinn.bsky.social n on ratty Google Ads www.youtube.com/watch?v=Qe8V...
It's New 5/26: EU to fine Google a lot, Bing Images AI results, ChatGPT ads new features & ratty ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/25: Google Core Update Felt, Lag In AI Index & Appeals Monopoly Ruling, Search Console links and AI home page and more www.youtube.com/watch?v=Ooi9... it was just @mordyoberstein.bsky.social and I, @themarketinganu.bsky.social and @gregfinn.bsky.social had more important things to do
It's New 5/25: Google Core Update Felt, Lag In AI Index & Appeals Monopoly Ruling
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
Am I just going to leave this here. You tell me, after looking at this lineup, if this is something you'd be interested in hearing more about.
It's New 5/21: Big Google Ads News From Google Marketing Live and more with @gregfinn.bsky.social www.youtube.com/watch?v=KHxz... we are penalizing @mordyoberstein.bsky.social and @themarketinganu.bsky.social
It's New 5/21: Big Google Ads News From Google Marketing Live and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/19: Google I/O Search Volatility, Markdown Files & Microsoft Clarity AI Citations - it was just @mordyoberstein.bsky.social and I, I guess @themarketinganu.bsky.social and @gregfinn.bsky.social don’t want to talk to us anymore www.youtube.com/watch?v=z_5o...
It's New 5/19: Google I/O Search Volatility, Markdown Files & Microsoft Clarity AI Citations
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
I'm just gonna leave this here for every SEO team that feels this whole LLM visibility got dumped on them and they don't have the control to deal with it all. A lot of crap called out on this one. But we Say It Anyway! Also I got dumped from this banner 😍 open.spotify.com/episode/6V2Z...
It's New 5/14: Google ranking volatility, @mordyoberstein.bsky.social covers the risks of AI content as documented by @lilyray.nyc Google Analytics now track AI traffic reports @gregfinn and @themarketinganu.bsky.social jumps on her ATV for vehicle ads www.youtube.com/watch?v=81MV...
It's New 5/14: Google ranking volatility, GA4 tracks AI traffic, risky AI content & ATV ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/13: Google Ads Gemini dashboards by @themarketinganu.bsky.social , @gregfinn.bsky.social approximately covers Google Ads search terms, Google Discover reporting bugs, @mordyoberstein.bsky.social goes off on schema and AI citations www.youtube.com/watch?v=9jp6...
It's New 5/13: Google Ads Gemini dashboards, Discover reporting bug, Google Ads, schema AI citations
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/12: Google Merchant Center for Agencies for all @gregfinn.bsky.social , @themarketinganu.bsky.social links Google Ads and YouTube, Bing Webmaster Tools HTTP/S does not distinguish & @mordyoberstein.bsky.social sees no colors www.youtube.com/watch?v=4Cpz...
It's New 5/12: Google Merchant Center for Agencies, Google Ads YouTube, Bing Webmaster Tools HTTP/S
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/11: FAQ rich results gone, Google site reputation abuse adjusted by @mordyoberstein.bsky.social - @gregfinn.bsky.social says AdSense backs down & @themarketinganu.bsky.social covers the new Google Ads features www.youtube.com/watch?v=YsXw...
It's New 5/11: FAQ rich results gone, Google site reputation abuse, AdSense backs down & Google Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search via @mordyoberstein.bsky.social GA4 data API update by @themarketinganu.bsky.social Google Ads AI Max more exclusions coming by @gregfinn.bsky.social & Bing Places for Business is mobile friendly www.youtube.com/watch?v=5I4z...
It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search, Google Ads Call Recording On
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
What should you do with your $ instead of wasting it on ChatGPT ads? Jordan Koene tells you 💰! Ep. 2 of SAY IT ANYWAY 🎧 by @seranking.bsky.social & @planableapp.bsky.social Miruna Dragomir & I go off and tell it like it is about ChatGPT ads! open.spotify.com/episode/7pvc...
It's New 5/5 - @mordyoberstein.bsky.social covers Bing’s 1 billion human MAU, @themarketinganu.bsky.social on Google Ads ata retention changes, @gregfinn.bsky.social on ChatGPT Ads CTR and Google Web Bot Auth (37 months ago news today) www.youtube.com/watch?v=pWw0...
It's New 5/5: Bing’s 1 Billion MAU, Google Web Bot Auth, Google Ads Data Retention & ChatGPT Ads CTR
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 4/30 - Google & Microsoft earnings & milestones, @mordyoberstein.bsky.social on AI Mode with more links & @gregfinn.bsky.social covers Microsoft Ads PMax publisher report metrics and breaking Google Ads AI Max news www.youtube.com/watch?v=pFBH...
It's New 4/30 - Google & Microsoft Earnings & Milestones, AI Mode links & Microsoft Ads PMax reports
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 4/28 - Google Spam Penalty Notices and @mordyoberstein.bsky.social wants to go back, BWT teases new AI reporting, ranking volatility, @gregfinn.bsky.social doesn’t know much about German peaches and @themarketinganu.bsky.social talks about ChatGPT ads www.youtube.com/watch?v=1qcS...
It's New 4/28 - Google Spam Penalty Notices, Bing Webmaster Tools Teases AI Reporting & Volatility
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
It's New 4/23 - @mordyoberstein.bsky.social wants Google to want his commodity content, @gregfinn.bsky.social might apply as GEO at Google, there is Google ranking volatility and @themarketinganu.bsky.social loves ChatGPT’s CPCs www.youtube.com/watch?v=jsNf...
It's New 4/23 - Google on commodity content, Google hiring a GEO, ranking volatility & ChatGPT CPCs
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
On It's New, @mordyoberstein.bsky.social covers @johnmu.com on SEO statements, I cover GSC bugs and read more best practices and @themarketinganu.bsky.social covers the Microsoft Ads AI news - no smiling thanks to @gregfinn.bsky.social www.youtube.com/watch?v=87JV...
It's New 4/21 - John Mueller on SEO, Search Console jobs bug and read more link best practices
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
youtube.com
ChatGPT ads going after competitors seroundtable.com/example-of-p... via @glenngabe.bsky.social written by @mordyoberstein.bsky.social
They said he lacks "any serious biographical coverage in reliable sources.” Well Wikipedia what do you call these? Delete @rustybrick.com's page? This will not stand. Also, this article may be my finest work www.seroundtable.com/wikipedia-de...
Yeah, makes a ton of sense that so many more pages dropped out of the top 100 because you can't really separate the core & spam updates since they ran back-to-back (hence the *) More on Search Engine Land via Danny Goodwin (data via SE Ranking & Aleyda Solis) searchengineland.com/march-2026-g...
Those Google Search Console email notifications from yesterday were just a bug www.seroundtable.com/google-searc... by @mordyoberstein.bsky.social #googlesearchconsole
So... I'm doing a thing... www.eventbrite.co.uk/e/optimisey-...
