MORES

@mores-project.bsky.social

Research & innovation project on how moral emotions in politics both unite and divide society. #HorizonEU. Nine European orgs.; over 10 scientific disciplines. More about us: https://mores-horizon.eu Other channels: https://many.bio/mores

Authoritarian rule often advances by degrees. Its collapse rarely does. MORES researchers tested two narratives: the gradual erosion of democracy, and the cracks that signal an authoritarian regime may be weakening.

MORES co-investigator Peter Kreko reflects on the emotional contrast between two campaigns in Hungary's April election: Viktor Orbán's Fidesz, which centred its messaging on fear, and Péter Magyar's TISZA, which campaigned on hope and the belief that change was possible. Watch more: bit.ly/4pxVcSO

A MORES crowdsourcing with 1,300 Europeans found compassion and pride dominating on EU policy support for Ukraine, but anger (55%) and fear (42%) on migration policy. Familiarity ≠ legitimacy. Our new blog explains the results—and why gauging citizens' emotions matters. Learn more: bit.ly/44oQTzp

Portrait Nicolo Triacca, a person with medium-length wavy hair and a short salt-and-pepper beard, wearing a black-collared shirt and hoop earrings, photographed against a plain background. Below the portrait, a black panel displays a quotation in white text with blue quotation-mark graphics: “Maintaining spaces for citizens to speak out about their ideas, values, and emotions—the public spheres—is imperative to strengthening democracy.” Underneath, smaller text reads: “Nicolò Triacca, MORES researcher, European Citizen Action Service, Brussels.” Credit: MORES.

What are citizens' emotional reactions to EU policies? Our crowdsourcing research reveals mixed feelings. EU support for Ukraine evokes compassion; migration elicits anger and an emotional divide. Our new research shows why emotions, not just facts, shape legitimacy. 🧪👉 bit.ly/4vOTPRM

Portrait of Elisa Lirone, MORES researcher, accompanied by a quote about how emotions shape political judgements and engagement with EU policy. Credit: MORES.

Our new journal article examines how newcomer parties used anger online during the 2019 and 2024 European Parliamentary campaigns in Germany and Hungary. Its impact depended on timing, context, and whether established actors learned to play the same emotional game. 🧪🔗Open access: bit.ly/4vGCSsI

A smartphone held in both hands displaying a social media post with a photo of Peter Magyar, Hungarian Prime Minister, in sunglasses and clasping his hands, during the 2024 EP election campaign. Reaction emojis appear below the image. Overlaid text reads ‘Rage to Reach: Does it Help Political Newcomers? Credit: MORES.

The concept of discursive violence shows how language shapes what counts as normal, legitimate, or deviant—and how that shaping harms others. We explain why this form of violence is so hard, but not impossible, to counter: 🔗https://mores-horizon.eu/glossary/discursive-violence #CriticalTheory🧪

A hand holding a megaphone against a blue background with orange graphic shapes, the logo of the MORES project. Stylised soundwaves extend from the speaker. Overlaid text reads ‘When Words Do the Work of Violence’ with a MORES glossary label. Credit: MORES.

Pride wins engagement in Hungary. Fails in Germany. Stalls in Poland. In a new analysis, MORES researcher Gabriella Szabó compares the three countries across two EP campaigns—and explains the risk of a “hubristic shift” when pride fuses with grievance and anger. 📊 bit.ly/4bXZ3Cb #MORESresearch 🧪

Save the date: 27 March. Join us as we explore the role of cringe-based hostility in Hungarian political communication. 🧪 This open online event requires no registration and is co-organised by us with projects PLEDGE, PROTEMO, and CIDAPE. Meeting link and more information🔗 bit.ly/3PwKrlV

Excerpt of Kristof Trombitas's show on YouTube. He is seated indoors at a table with colourful lighting and framed photographs in the background. Overlaid text announces a colloquium titled ‘Cringe Hostility in Hungary,’ scheduled for 27 March, held online from 12–1pm CET, with a note directing viewers to the website for the event link.

Politics rarely moves on policy alone. It moves on feelings. MORES's 2025 Annual Report covers a year of peer-reviewed and ongoing research on moral emotions in politics in Europe—plus the launch of MORES Pulse, the project's free AI emotion detection tool. Read more: bit.ly/4dfj3CC #EUfunded 🧪

Four colourful portraits arranged in a grid, each showing a person expressing an emotion such as joy, pride, embarrassment, and disgust. The centre text reads ‘A Year of Political Emotions’ alongside the MORES report icon. Image: Adobe Stock / Composition: MORES.

Why do some policy arguments resonate while others are ignored? Stories with heroes, villains, and victims shape what we believe about migration, climate, and more. Watch MORES researcher Claudio Radaelli explain why emotions matter in political storytelling 🧪 bit.ly/MORES-Radaelli

When emotions frame the story, evidence struggles to compete. Hungary’s official narrative against the EU’s Farm to Fork Strategy reveals how moral emotions can overturn even the most technical strategies, MORES researchers Jonathan Kamkhaji and Claudio Radaelli write: bit.ly/4pqtEho #Research🧪

A square graphic featuring professor Claudio Radaelli  with light-colored hair against a neutral background. Below, a black section contains a quote in white text: “Hungary’s narrative against the Farm to Fork Strategy—food policy key to the European Green Deal—was not about evidence. It was about anger, fear, and pride.” Beneath the quote, attribution reads: Claudio Radaelli, MORES co-investigator at European University Institute. Blue quotation marks, icon of the MORES project, appear near the center of the image. Credit: MORES.

An informational autocracy, Hungary governs via narrative control and emotional mobilisation, a MORES study claims. The paper shows how its key tool—the Moral Panic Button—cycles enemies like migrants, Brussels, & the “Soros network” to keep society in constant alarm. 🧪 Learn more: bit.ly/3MAlSTs

A hand presses a large red button mounted on a wall, with a dotted arrow indicating motion toward a political poster by Hungarian government below. The poster shows George Soros, target of political campaigns, smiling with the text in Hungarian saying “Don’t let George Soros have the last laugh!” The image is overlaid with a yellow tint and the title: ‘The 14 Pressings of Hungary’s “Moral Panic Button.”’ Image: Social media reproduction. Composition: MORES.

When far-right groups say “freedom,” what do they mean? New article by MORES researcher Péter Krekó in the "Brown Journal of World Affairs" shows how authoritarian populists weaponise liberty to undermine democracy—and how freedom can be reclaimed. Read: bit.ly/47NpiJE #MORESresearch #Populism🧪

MORES Publications - The Rise of the Authoritarian Populist Right

A driver of the populist right’s success is its ability to position itself as a defender of freedoms, MORES article says.

bit.ly

Why is cringe—or making someone look ridiculous—so effective in politics? For Telex, MORES experts Gabriella Szabó and István Benedek explain political cringe shifts attention from policy to personal awkwardness. That humiliates opponents—and raises rejection rates. Article in Hungarian👇🧪

Nem az számít, Orbánnak vagy Magyarnak van igaza, hanem az, ki tudja a másikat nevetségesebbnek láttatni

Kutatók vizsgálták Trombitás Kristóf „roast” műsorát, amiben ellenzéki politikusokat és Fidesszel szemben kritikus közéleti szereplőket pocskondiáz. A politikai cringe, az ellenfelet kigúnyoló és neve...

telex.hu

New MORES study of 28 European democracies finds: higher polarisation weakens democratic accountability. As divisions grow, accountability further declines.🧪 Read more and download the study: 📖https://mores-horizon.eu/blog/when-democracy-erodes-from-within #MORESresearch #Democracy

A portrait-style image featuring Bendegúz Plesz, a man in a brown blazer and striped shirt against a neutral background. Below the portrait, a quote is displayed in white text on a black background with blue quotation marks: "Polarisation is not only personal—it is structural. It reshapes institutions, media, and participation in ways that systematically weaken democratic accountability." The quote is attributed to Bendegúz Plesz, MORES researcher at ELTE Centre for Social Sciences. Credit: MORES.A square graphic with a blue background featuring a Veronika Patkos, a woman dressed in a white shirt. A quote in white text and abstract white quotes are placed below. The quote itself reads: "Whether comparing countries or looking within them, the pattern is the same: higher polarisation goes hand in hand with weaker democratic accountability." The quote is attributed to Veronika Pathós, MORES researcher at ELTE Centre for Social Sciences. Credit: MORES.A square graphic featuring a quote in white text on a blue background with abstract white quotation marks. The quote itself reads: "Our study shows that polarisation itself—through institutions, media, and participation—weakens democratic accountability even when partisanship is considered." The quote is attributed to Veronika Pathós, MORES researcher at ELTE Centre for Social Sciences. The design is minimalist, emphasizing the message with subtle visual accents. Credit: MORES.