My dog Momo wants to attend your marketing or dev conference. She has been attending conferences for 7 years now. If you want to host a REAL sausage party, DM me. Also I'm an excellent speaker with or without her.

AI Alpine divorce is now a thing. Alpine divorce is a neologism describing situations where an individual was abandoned by their romantic partner during hiking, climbing or mountaineering,

Hikers Rescued After Using Google AI to Plan Disastrous Trip

Three hikers who used Google's Gemini to plan their trip to the summit of Mount Shasta had to be rescued by Forest Service rangers.

futurism.com

Hot take: I spoke with a big important person at a big important company. I messaged this person on LinkedIn. Got an answer within 15 minutes where they could not spell my name right. I kept trying to tell myself it would be ok. Nah. Kept getting worse. So that's my new red flag.

Agentic ecommerce news (it's a thread): WebMCP 1/ Every website is about to become its own AI integration. ChatGPT can now check your order status or stock directly, using code you already have. No server, no vendor contract. That's the whole barrier now: a small dev task.

"Myriam is one of those people in SEO that is always thinking differently, always pushing boundaries, always going in a different direction" "Myriam is going to blow a lot of people's minds with a lot of stuff in their talk because not enough people are talking about it." See you on Sept 24!

SearchNorwichXL 2026: What talks we're looking forward to and why

Jack Chambers-Ward and Mark Williams-Cook present a preview of @SearchNorwich their upcoming conference on 24 September 2026.Mark and Jack discuss the talks ...

youtube.com

Claude's text watermark means changing which words get picked at "low stakes" moments. IMO word choice is NOT "low stakes". Synonyms carry their own mood, history, voice. A statistical model can't account for all of that considering it treats words as interchangeable. Language is not fungible.

There's no "recrawl me" button for AI bots the way there is for Google Search Console. Get technical SEO foundations right.

Image GEO tip: be coherent in your images. Talk the talk but make sure the image worth 1000 words also supports what you are saying. Watch the video to see what I mean.

Hacking is getting polite. In June, attackers opened a chat with Meta's AI Support Assistant, asked it to add a new email to the victim's account, got a verification code sent to their own inbox, then walked away with a password reset button. I wrote an SEL article on what it means for marketers.

How are you not optimizing your videos for LLMs though? HOW?! I am speaking about THAT at Search Evolution Summit in September in Cluj-Napoca with Roxana Stingu, Gianluca Fiorelli and Mark Williams Cook and more! PROMO CODE: SPEAKERSES20, valid until 20 August. tickets.searchevolutionsummit.com/

ARE YOU IN THE WEIGHTS? Tapez un nom et voyez si les principaux modèles (GPT, Opus, Gemini, Llama, Mistral, Qwen…) le reconnaissent sans recherche web, avec un score de force calculé sur l'ensemble des réponses. ⬇️ https://www.intheweights.com 📬 Ma veille dev de la semaine

Training crawlers versus retrieval agents. One ingests your content for free to train models, and the other indexes your page in real time to answer user questions. You're subsidizing model training with infrastructure costs that produce no return.

Your brand layers matter in AI search a lot more than they did in regular Google SERPs. I'm discussing the brand control quadrant with Gianluca because I can't be the only one dealing with clients haunted by old PDFs and forums feedling LLMs outdated info.

I like to start at the end sometimes. LLMs don't hand people a category page and tell them to go and browse. They pull out products. So what happens to the category and collection pages? I answer that at the AI Search & Systems Summit on 13 August. It's free! searchto.sale/summit

Last day to decide if you want to attend a free two-day summit on AI search. 18 sessions in total, all online, each day's sessions available for 24 hours. Here's a little trailer of one concrete thing I will be tackling. searchto.sale/summit

Swipe through 3 places prompt injection already sits inside your GEO funnel. None of them require a breach...There are even more. Full breakdown and the checklist in the article. Link landing in comments.

Do you ever look at a website and go....you're a lovable little thing aren't you?! If you go on www.remotea11y.com/ and share the content on LinkedIn, the open graph defaults to lovable.dev/opengraph-im... for the image and other funny attribute values. Check the code in the screenshot...

AI Search & Systems Summit Sneak Peek. Here's a brutal effort at making what I want to say fit a mobile format. Want the pleasant but packs a punch version with an actionable step-by-step how to do this on your own quest? Check out the real thing for free August 13th. searchto.sale/summit

Did anyone ever tell you about spatial queries? Those are the queries best answered by multimodal GEO (images, videos, sometimes audio). In my session at the AI Search & Systems Summit I'm discussing that. Thursday 13 August. Free to attend, 18 sessions across two days. searchto.sale/summit

Machines optimize. People differentiate. Same structure, same order, same concepts as the top result means you are a variant of a thing, not the main show. As quoted in SEO Confidential. Full piece linked in comments.

Every AI answer opens with a paragraph of throat-clearing and buries the actual instruction at the bottom. That's almost always unusable for an ADHD brain. Installed ayghri's i-have-adhd skill. Ten rules. All of them just good technical writing that helps.

GitHub - ayghri/i-have-adhd: A skill for your coding agent to stop it from burying the answer. ADHD-friendly output.

A skill for your coding agent to stop it from burying the answer. ADHD-friendly output. - ayghri/i-have-adhd

github.com

"excel is a design tool, fight me" - Stéphanie Walter

Reddit huge for LLMs. It's the cleanest record of tribes arguing in their own voice, with their own vocabulary, about what matters to them. r/Watches performing connoisseurship. r/frugalmalefashion litigating value. It feels like ethnography basically but by LLMs and at a dizzying scale.

Gemini, pray tell, what have you learned that humans do with microphones exactly?

When you type a query like "healthiest snack for someone in their mid-40s with ADHD.", LLMs break this down to make judgment calls and inferences, such as interpreting "mid-40s" to mean "adult" and inferring that "ADHD" means the user "needs to focus". The fan-out feels like typecasting for products

Do you have good taste? I'm sure you do. Pierre Bourdieu spent his career arguing that taste isn't aesthetic, it's tribal. What you call "good" is a membership card. Then we built a machine that read every taste tribe at once...reflecting our tastes. Taste IS social signaling.

It's Sunday and I have to explain what a bifle is to a Ukrainian friend. So it's this face slap specifically but done with a dick, specifically. Asked my Austrian friend if they have a word for this or if it's just the French. Life is weird.

🦇 Transylvania has great gothic folklore AND Search Evolution Summit 2026. I'll be in Cluj-Napoca, Romania (September 2-4) to talk about how to operate in a messy, complex multimodal search reality. The stage is stacked with practical experts who actually do the work. I'm excited to learn from t

This July, I'm joining Aleyda Solis, Andy Chadwick, and Dan Taylor on Crawling Mondays:The AI Search Roadmap Series! We’re breaking down the tools, workflows, and prompt research needed to track LLM visibility sustainably. 👇 The link to subscribe to the Youtubbe channel is in the comments below.

Asked Claude to find a Mark Williams-Cook LinkedIn post about Dr. Martens. Claude told me I was probably misremembering the brand. - AI I pay for: gaslit me - Search engine: correct and fast - Add "multimodal" to is and a screenshot of the post outranks the post. context + image wins