Myriam Jessier
@myriam.dopamine.builders
Hey ChatGPT, my pronouns are they/them. Optimizing for search like a sassy old librarian
Do you ever look at a website and go....you're a lovable little thing aren't you?! If you go on www.remotea11y.com/ and share the content on LinkedIn, the open graph defaults to lovable.dev/opengraph-im... for the image and other funny attribute values. Check the code in the screenshot...
AI Search & Systems Summit Sneak Peek. Here's a brutal effort at making what I want to say fit a mobile format. Want the pleasant but packs a punch version with an actionable step-by-step how to do this on your own quest? Check out the real thing for free August 13th. searchto.sale/summit
Did anyone ever tell you about spatial queries? Those are the queries best answered by multimodal GEO (images, videos, sometimes audio). In my session at the AI Search & Systems Summit I'm discussing that. Thursday 13 August. Free to attend, 18 sessions across two days. searchto.sale/summit
Machines optimize. People differentiate. Same structure, same order, same concepts as the top result means you are a variant of a thing, not the main show. As quoted in SEO Confidential. Full piece linked in comments.
Every AI answer opens with a paragraph of throat-clearing and buries the actual instruction at the bottom. That's almost always unusable for an ADHD brain. Installed ayghri's i-have-adhd skill. Ten rules. All of them just good technical writing that helps.
GitHub - ayghri/i-have-adhd: A skill for your coding agent to stop it from burying the answer. ADHD-friendly output.
A skill for your coding agent to stop it from burying the answer. ADHD-friendly output. - ayghri/i-have-adhd
github.com
"excel is a design tool, fight me" - Stéphanie Walter
Reddit huge for LLMs. It's the cleanest record of tribes arguing in their own voice, with their own vocabulary, about what matters to them. r/Watches performing connoisseurship. r/frugalmalefashion litigating value. It feels like ethnography basically but by LLMs and at a dizzying scale.
Gemini, pray tell, what have you learned that humans do with microphones exactly?
When you type a query like "healthiest snack for someone in their mid-40s with ADHD.", LLMs break this down to make judgment calls and inferences, such as interpreting "mid-40s" to mean "adult" and inferring that "ADHD" means the user "needs to focus". The fan-out feels like typecasting for products
Do you have good taste? I'm sure you do. Pierre Bourdieu spent his career arguing that taste isn't aesthetic, it's tribal. What you call "good" is a membership card. Then we built a machine that read every taste tribe at once...reflecting our tastes. Taste IS social signaling.
It's Sunday and I have to explain what a bifle is to a Ukrainian friend. So it's this face slap specifically but done with a dick, specifically. Asked my Austrian friend if they have a word for this or if it's just the French. Life is weird.
🦇 Transylvania has great gothic folklore AND Search Evolution Summit 2026. I'll be in Cluj-Napoca, Romania (September 2-4) to talk about how to operate in a messy, complex multimodal search reality. The stage is stacked with practical experts who actually do the work. I'm excited to learn from t
This July, I'm joining Aleyda Solis, Andy Chadwick, and Dan Taylor on Crawling Mondays:The AI Search Roadmap Series! We’re breaking down the tools, workflows, and prompt research needed to track LLM visibility sustainably. 👇 The link to subscribe to the Youtubbe channel is in the comments below.
Asked Claude to find a Mark Williams-Cook LinkedIn post about Dr. Martens. Claude told me I was probably misremembering the brand. - AI I pay for: gaslit me - Search engine: correct and fast - Add "multimodal" to is and a screenshot of the post outranks the post. context + image wins
The 2010s retail crisis had a name: Showrooming. Customers used physical stores to inspect products, then bought cheaper online. The store absorbed the cost of the experience. Amazon collected the conversion. The 2026 version is playing out on your website with generative search.
I think this is the best visual of where technical branding sits.
Remember how I keep talking about multimodal SEO/GEO and how image optimization is a different story now? That's why. If you trust LLMs to have 20/20 vision when someone uploads a blurry picture of your product (taken in a badly lit store or snatched from a Whatsapp convo)...Godspeed.
For 30 years, brand equity lived in aesthetics: the color palette, the story, the emotional register. A brand whose value is entirely in the vibe has no calculable residue. So what next? With AI agents, we need to rethink what brand means. Check out my SERanking article in the comments.
CTR assumes someone chose you. Citation frequency measures whether AI systems chose you before the user does. For more, check out my first article with SERanking on why infrastructure is branding now. (link in comment)
The traditional SEO value exchange is dead. Old deal: Allow crawls ➡️ get traffic. AI reality: 80% of AI crawlers generate zero clicks. AI referral CTR is an abysmal 0.27% (TollBit). You're paying server costs to subsidize LLM training for zero return. What's your brand worth inside an AI answer?
Between November 2025 and February 2026, there was a 32% increase in prompt injection attacks. Research shows up to 84% of these attacks succeed. Not all of them work though. It's a cat and mouse game really. searchengineland.com/hidden-promp...
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
searchengineland.com
Stop treating AI bots equally. 🤖 Training crawlers: Ingest for free (infra cost, 0 return). 🔍 Retrieval agents: Index real-time (drives citations). Restrict training bots on heavy paths, keep retrieval open, and edge-block unverified scrapers. Bot personas dictate AI visibility.
1/ Google published a "marketing guide" that opens with: "AI is the best thing that has ever happened to Google Search." A sentence written by Google. About Google. In a Google document. Thread. 🧵
AhrefsBot made 390,000 requests to a single site's add-to-cart URLs in 24 hours. This made me go "wut?". I got an early preview of Kinsta's bot traffic study, and it was an uncomfortable read (highly recommend it if you are a technical SEO).
Seeing this blows my mind into oblivion. God bless the Danes. Love this translation.
Pro tip for Claude: it has a NotebookLM setting. You can turn web search OFF but keep Research ON. This forces Claude to run its deep investigation only inside your connected internal tools (like Google Drive, Gmail, or Slack).
AI Fluency is the ability to use AI in ways that are efficient, effective, ethical, and safe. Source: Claude training. Y'all, I am not sure many of us have AI fluency up in here.
"Best barefoot shoes discussed on Reddit" I mean, that is one technique to be cited in LLMs for sure (they are cited, can confirm). Anybody else see the rise of this content?
Best barefoot shoes discussed on Reddit
413 reviews from r/BarefootRunning, r/barefootshoestalk, r/BuyItForLife and 11 more subreddits
gummysearch.com
