Neptune Moon
@neptunemoon.bsky.social
Paid search professional, leader of PPC Chat - the original online community for PPC, wife, mom and lover of dogs and wine. Rabid Philadelphia Eagles fan!
A companion post to my one from last week about using AI with your PPC manager: "Using AI Well with Your PPC Manager" This one is for clients & brands with tips for how to do this better. neptunemoon.com/using-ai-wel...
Using AI Well with Your PPC Manager - Neptune Moon
A follow up to my post from last week about using AI with your PPC manager, this post speaks directly to clients and brands on how to effectively use AI with your PPC teams.
neptunemoon.com
Make plans to join PPC Chat's live session tomorrow, on our Slack, where our topic is: “Things I Wish I Knew Sooner in PPC.” Tuesday, August 4th at 12:00 PM ET join.slack.com/t/ppcchatgro... You can add your thoughts later if you can't join live too!
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First blog post in a bit! Don't Outsource Your Thinking to AI neptunemoon.com/dont-outsour...
Don't Outsource Your Thinking to AI - Neptune Moon
That may be a slight exaggeration, but not by much… It feels like everyone is using AI for everything these days, doesn’t it? We are rapidly outsourcing our thinking to AI and that is terrifying. Some...
neptunemoon.com
It's that time of year again - Google Marketing Live is tomorrow! We will be sharing our predictions for it during today's live PPC Chat session. And I updated my annual BINGO card for GML! officialppcchat.com/2026/05/19/g... Enjoy!
Google Marketing Live BINGO Card - PPCChat
Yes, it is that time of year again when Google has its big what’s coming in Google Ads event – Google Marketing Live. As I do every year, I made a BINGO card you can use during the event! It’s all in ...
officialppcchat.com
Join me for PPC Chat live chat today, on our Slack, where our topic is: “What Makes Someone Influential in PPC?” With the top 50 list coming out, this seems like a very timely topic to discuss. Today, March 24th at 12:00 PM ET join.slack.com/t/ppcchatgro...
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I have a new version of my web site up! I'm focusing on what I call Human Powered PPC Strategy. Have a few new services: PPC AI Strategy Double Check Learn & Return PPC Coaching PPC Competitive Analysis neptunemoon.com
Stop Wasting Money In Google Ads - Neptune Moon
Running campaigns in Google Ads? How are they performing? Do you really know? Chances are you are probably wasting money somewhere. We have managed and reviewed many Google Ads campaigns over the past...
neptunemoon.com
And if you haven't heard... Google Ads now makes you check a required box granting Google reps authorization to make changes in your ads account in order to open a support ticket with humans. My blog post with so many questions on this here: officialppcchat.com/2026/02/24/w...
Want Human Google Ads Support? You Have to Authorize Them to Make Changes to Your Account Now to Get It - PPCChat
Well this is not what I wanted to start my day off with today. I had already planned to talk about “Getting The Support You Need” as today’s PPC Chat live chat topic. It appears I was a bit clairvoyan...
officialppcchat.com
Make plans to join me for PPC Chat today, over on our Slack, where our topic is: "Sorting Through AI Hype" Today, December 2nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, you can add your thoughts later too!
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Are we going to come to our senses on all these AI data centers before it is too late? The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage. WTF are we doing?
My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority: www.linkedin.com/pulse/your-g...
Your Google Ads Optimization Goal Is Probably Wrong
Stop me if you’ve heard this before (or if you’ve said it!)..
linkedin.com
Join me for PPC Chat today, over on our Slack, where our topic is: "Platforms’ Dark Patterns & How It Impacts PPC" Today, October 21st at 12:00 PM ET If you can't participate live, you can always add your thoughts later! join.slack.com/t/ppcchatgro...
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Join me for PPC Chat today, over on our Slack, where our topic is: "PPC Guardrails in 2025" Today, October 7th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts to the conversation later!
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Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is: "Automation vs. Control - Where is that line today in PPC?" Today, September 30th at 12:00 PM ET join.slack.com/t/ppcchatgro... You can add your thoughts later if you can't join live too!
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Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF???? Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is: "Q4 2025 Predictions" Today, September 2nd at 12:00 PM ET If you can't join live - add your comments later. join.slack.com/t/ppcchatgro...
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Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET. Our topic is “Getting It Wrong in PPC” If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads. join.slack.com/t/ppcchatgro...
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Thinking about attending HeroConf San Diego this September? PPC Chat has a 15% discount code you can use if you haven’t registered yet. Use this code for friend or training tickets: PPCchat15 ti.to/roughagendau...
brightonSEO & Hero Conf San Diego 2025
Find out more about brightonSEO including the speakers, venue and talks at us.brightonseo.com and more about Hero Conf at ppchero.com/hero-conf.
ti.to
Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is: “Wishing & Hoping - PPC Edition” Tomorrow, August 12th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can’t join live, you can always catch up later and add your thoughts to the conversation.
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So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI? Make it make sense. Also. What could possibly go wrong???? www.searchenginejournal.com/google-is-te...
Google Is Testing An AI-Powered Finance Page
Google is testing an AI-powered Finance destination for stock market, finance, and crypto news, charts, and answering advanced questions.
searchenginejournal.com
This is an absolutely fantastic read! Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it. zoescaman.substack.com/p/myths-mess...
Myths, Mess, and What Actually Matters
Making AI work in the real world.
zoescaman.substack.com
Join me for PPC Chat today, over on our Slack, where our topic is: "AI Max, AI Overview Ads, AI Anything Else?" Today, August 5th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts later!
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To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount… Way to create bad feelings about a brand I don’t know even yet. If you’re a brand - do not do this. Earn that mobile number.
I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice! I have some openings in August and September. Message me if you're interested in learning more.
Interesting study from Pew Research about clicking behavior when AI Overviews were present. People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads... www.pewresearch.org/short-reads/...
Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
pewresearch.org
Join me for PPC Chat today, over on our Slack, where our topic is: "Reaching Cold Audiences in 2025" Today, July 22nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, you can add your thoughts later too!
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Morning all! Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising. Curious what you all think about this? Big deal or no big whoop? www.reuters.com/business/med...
Exclusive: OpenAI to release web browser in challenge to Google Chrome
OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.
reuters.com
Join me for PPC Chat today, over on our Slack, where the topic is: "Managing Expectations - Platform Learning Periods" Today, July 8th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, catch up later & add your thoughts.
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Looking to grow in your PPC knowledge and career? Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC. We are a welcoming community & have a presence on a number of platforms.
Advertisers to Google: Hey we'd like to advertise on these specific terms. Google: Super. But also we will include this other stuff. Advertiser: But we just want these terms in this campaign. Google: But you're missing other traffic then? So no. Advertisers: ... 😩
I'm back! Join me for PPC Chat today, over on our Slack, where our topic is a broad one: "Summertime PPC" Today, July 1st at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, add your thoughts later!
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