Nesters Kovalkovs

@nesters.me

Ecom/SEO/CRO/CX. The host of The Weekly Yap by Small Bets (https://theweeklyyap.com) Consultations / newsletter -> https://linktr.ee/nestersk

Walk the talk. I spent almost an hour getting my newsletter sign up page to a perfect 100 Lighthouse score on mobile. No functionality sacrificed. Yes, it will sometimes return 99. Yes, the page is just the form. However, it was hovering over high 80s/low 90s for too long. I got the job done.

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Why you've been struggling to get a perfect Google Lighthouse score Let's continue with breaking down the PageSpeed Insights. This time - how exactly is the Lighthouse performance score calculated? I bet at least some of you have lost sleep over it. It might have felt like playing a slot machine.

Good Lighthouse scoreGoogle Lighthouse scoring calculatorScoring curve showcasing diminishing returnsYes, you read that right.

Why PageSpeed Insights (PSI) doesn't serve you well But, first - let's address what PageSpeed Insights is. It's a free web performance analysis tool by Google. The goal? Provide a report on how a webpage performs in terms of speed and user experience.

Poor user experience - according to PageSpeed Insights

Last week I introduced my new content model for the foreseeable future - Seasons. I expect it to be my primary content focus for the next year. Let’s address the actual content plan for Season 1, which is focused on ‘page performance’. The topics I plan to cover in this Season: 👇

Getting content ready for Season 1 is a challenge. 😅 But my bet is that it gets easier over time, hence, I am also sacrificing a less popular topic for the introductory season. It's coming, though! 💪

When was the last time you cared about how fast your site loads? Everything goes in cycles, and I feel like page speed left the public consciousness behind somewhere around 2022.

Today I'm introducing my new content model - Seasons. A short period of time (usually spanning couple weeks), where content will be almost exclusively dedicated to a single topic. A thread on what Seasons are below ⬇️

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Interesting. I bet this will change over time, but I'll take it for now. Great marketing strategy to provide a free ego boost to your users, though. 😅

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Fekri@fekri.io · 2y ago

✨ It’s here: BlueskyRoast.com Let AI roast your Bluesky profile – 100% free, 200% fun! Includes: - Your core topics & archetype - Dating app bio - If you were an AI model & more! Give it a try and let me know what you think – RTs appreciated 🙏🏽

RemoteOK is being penalized by Google for bad user experience. During one of my livestreams, discussing my @levels.io block on X, I discovered that it is failing Core Web Vitals Assessment on mobile. This means RemoteOK likely has lower rankings on Google mobile search due to poor user experience.

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One of my bucket list items for the next 3-4 months is launching an SEO course in Roblox. The point is to do something different. A gamified experience to learn. Something, that you can do together with others. Something, that is accessible to a younger audience. Perhaps, you play with your kids.

Lately I've been reading 'The Art of War' by Sun Tzu for my 6-year-old daughter at night. 1) I read a paragraph 2) I explain how it could be interpreted 3) She comes up with examples of how it could be implemented in real life. Built different.

I made a poll on the other platform, and it seems people feel discouraged by seeing their impression numbers. Good news - I don't need to worry about it here at all.

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