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The info session about the News Product Management Certification is happening TOMORROW, April 21, at 1 PM ET! ⚠️

Mike King, Senior Manager of Curation Strategy at Yahoo, had been doing product work for years before joining the News Product Management Certification - though he lacked the formal language to define it.

Nelly Kalu, Product and Innovation Manager at the Center for Collaborative Investigative Journalism (CCIJ), used the structure and methodologies from the News Product Management Certification to build three sustainable products.

The News Product Management Certification was built on a simple premise: that the skills needed to lead product strategy in journalism are too important to leave to chance. But what does that actually look like in practice? 🤔

Applications are now open for Cohort 6 of the News Product Management Certification! 🌟 The NPMC is a rigorous, part-time, virtual program for mid- to senior-level news professionals seeking the product strategy, technical expertise, and change management skills needed to drive innovation.

SembraMedia @sembramedia.org · 4mo ago

Young audiences aren't checked out. They care about what's happening, they're curious and are building their own information ecosystems. Most news organizations, however, don’t seem to appear in them. The GNI × NPA AI-Powered Next Gen News Sprint is working to change that.

🚀 ¡Súmate al NPA Summit 2026! El 6 de abril es la fecha límite para enviar propuestas y participar en el #NPASummit 2026, el evento de @newsproduct.org que se realizará del 21 al 23 de octubre en Chicago 👇

We aren't looking for polished "perfection" at the #NPASummit 2026. We’re looking for the real-world experiments, messy pivots, and practical wins happening in newsrooms right now.

We've kicked off Cohort 5 of the #NPMC program! 🎉 29 news professionals from 13 countries are diving into 3.5 months of hands-on product leadership training together.

Tomorrow's your chance to turn that half-formed idea into a real session proposal for the #NPASummit! 💡

The GNI × NPA AI-Powered Next Gen News Sprint cohort just wrapped a productive three-day Design Sprint at the Reynolds Journalism Institute! 🎉

Recognize any of these faces? From The Atlantic to Yahoo News, and URL Media to the Philadelphia Inquirer, these are some of the voices that brought their insights, knowledge, and perspectives to the #NPASummit last year. And now it's your turn!

Tickets for the #NPASummit 2026 are officially live! 🙌 newsproduct.org/summit We’re heading to Chicago from Oct 21–23 to dive into this year’s theme: “From Reaction to Readiness: Audience Intelligence as AI Infrastructure for News.”

The #NPASummit 2026 Call for Session Proposals is now OPEN! 🌟 Join us in Chicago on Oct 21–23 to help us explore how audience intelligence and better infrastructure can help newsrooms operate with more clarity and resilience.

News Product Alliance @newsproduct.org · 6mo ago

Before you can build for the next generation of news consumers, you have to understand them. That's where the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative led by the News Product Alliance with support from the Google News Initiative (GNI), started.

We are happy to see the News Product Alliance featured in the guide "Media Startups and Viability: A Guide for Women Leaders," developed by @unesco.org and @sembramedia.org 👏

After last year’s Summit, many of you told us you wanted more time together and more opportunities to connect and learn from each other. So we’re really happy to share: the #NPASummit is coming back in person in 2026!

Great programming brings people together. A great community turns that programming into something impactful that lasts. 🌟

“Data, not content, is the fundamental asset of an audience-driven company.” 🎯 Bola Awoniyi, co-founder and COO of Black Ballad, shares how capturing consented audience data unlocked powerful editorial insights, but didn’t automatically translate into commercial success.

What does “news product” actually mean? And how does it shape the way newsrooms work? In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions: ✔️ mindset ✔️ goods and services ✔️ organizational function Read it here: newsproduct.org/product-kit/...

What is “News Product”? — News Product Alliance

This guide will help you understand the various ways “news product” is defined within news organizations and the role it plays.

newsproduct.org