Nick Botton

@nickbotton.bsky.social

Public policy at @awoagency.bsky.social working on adtech, privacy, platform regulation, open source, AI and child safety Opinions my own. Like = interesting.

🚨 We’re proud to represent Jess Asato MP in the claim she filed today in against xAI in the English High Court. Ms Asato MP was one of the many women who were subjected earlier this year to the appalling manipulation of their image on X by Grok, Elon Musk’s AI chatbot. awo.agency/articles/fir...

First claim in the UK against Grok’s nonconsensual deepfakes

Jess Asato MP launches legal claim against Elon Musk's company xAI for AI chatbot Grok creation of sexual deepfakes

awo.agency

Anthropic postponing Mythos demonstrates how responsible release will be increasingly important as Gen AI gets more capable. Cybersecurity risks is just one of Gen AI issue that can mitigated with staged release and external input into development (as we argue in a 2024 paper)

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The cool folks from the Eurosky team just brought you a new site: eurosky.tech, portal to the Atmosphere. I'd say it's the crispest explanation so far of what the Atmosphere brings: 1. one account 2. that works with a bunch of apps, and 3. your data from all apps is yours, portable, interoperable.

Eurosky - Building a thriving open social web for Europe

Eurosky is a European initiative to build and operate sovereign social web infrastructure

eurosky.tech

Welp. The internet had a nice run. Some outlets have lost over 90% of their traffic since the "AI" summaries rolled out. "...the four worst-hit publications [now] get less monthly web traffic combined than the r/ChatGPT subreddit gets on its own."

Evidence Grows That Google's AI Overviews Have Eviscerated the Media Industry

Google's AI overviews have eviscerated the media landscape, with some top publications losing up to 97 percent of their web traffic.

futurism.com

We got Meta’s “general global playbook” for defeating advertiser verification regulations, which the company knows would reduce scams. It includes making scam ads “not findable” for regulators searching Meta’s ad library through targeted scrubbing. www.reuters.com/investigatio...

Meta created ‘playbook’ to fend off pressure to crack down on scammers, documents show

As regulators pressure Meta to verify the identity of advertisers on Facebook and Instagram, the social media giant has drafted a “playbook” to stall them. A Reuters investigation examines its tactics...

reuters.com

To grow its ad biz in China, Meta has relied on ad agency partners given the power to create special enforcement-protected ad accounts and share them with resellers. The system produces so much fraud that Meta internally calls China its top “scam exporting nation.” www.reuters.com/investigatio...

Meta tolerates rampant ad fraud from China to safeguard billions in revenue

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent advertisements from China. Internal company documents show Meta wanted to mini...

reuters.com

Is it legal for publishers to force you to "consent" to a data free-for-all as payment for entering their sites & apps? No. Over the summer we have been talking to EU data watchdogs, detailing the case law and enforcement decisions. www.iccl.ie/digital-data...

Pay or ok? Why Europe's data watchdogs must reject "forced consent"

Case law and enforcement decisions show that Europe's data watchdogs already have all the evidence they need to reject Pay or OK

iccl.ie

More Google news. EC making itself clear here. "The Commission has already signalled its preliminary view that only the divestment by Google of part of its services would address the situation of inherent conflicts of interest, but it first wishes to hear and assess Google's proposal." 1/2

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since Google rolled out AI Overviews in your search results, median year-over-year referral traffic from Google Search to premium publishers down 10% - Non-news brands down 14% - News brands down 7% - Yr/yr declines outnumber gains two-to-one 1/2

If you're going to #CPDP, don't miss the most important panel on online ads regulation that you'll ever attend! We'll talk about gaps that remain and how to fill them, covering privacy, transparency, DMA and DSA issues, and more!

CPDPconferences@cpdpconferences.bsky.social · last yr.

"The EU's Next Move on Online Advertising" Organised by @awo.agency with @lexzard.bsky.social (moderator), @nickbotton.bsky.social , Denis Sparas, @hkingaby.bsky.social, Nataliia Bielova More information: cpdp.be/1908 #CPDP2025 #theworldiswatching #CPDP.ai

With the passing of the Digital Services Act (DSA) and Digital Markets Act (DMA), and a potential Digital Fairness Act (DFA) being discussed by political actors in the new mandate of the European Commission, the EU's legislative and enforcement agenda on online advertising now stands at a cross-roads. This panel will look into the impact of:
(1) industry-led initiatives such as Apple's ATT or Meta's pay or consent initiative; 
(2) the increased use of AI for targeting;
(3) the new online ads transparency provisions of the DMA and the DSA and (4) outcomes of new relevant court cases such as the DOJ Google Search trial, on the online advertising market. 
Can we identify potential regulatory gaps or does Europe have all the tools it needs to properly regulate this market?

nice to see advertisers' adtech middlemen spending a bit more time on avoiding monetizing harmful content as opposed to suffocating high-value journalism brands due to politicized topics. 1/2

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