Nicolas Papegaey

@nicolaspapegaey.com

Solopreneur | Indie iOS Dev 👨‍💻 | Ex-Product Owner

Took a golf lesson with my wife this week. With the kids home this week, things have been a bit intense lately. So just having 1 hour of fresh air, quiet, time together (and smashing a few golf balls) felt amazing. What did you do this week to disconnect?

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ASO feels like a mystery these days… so I’m running a few experiments. On one of my apps, I: • Reduced keyword count (inspired by @adamlyttle) • Added localizations with better keyword fit • Made sure the main keyword pops in the screenshots Let’s see what happens 🤞

They say: stick to the tech you know. But is that still true with AI agents doing half the work? I only know Swift/SwiftUI, but I’ve got some SaaS ideas… Should I stay in my comfort zone, or buy @marc_louvion’s course and code my first SaaS like a hero? 😅

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Thinking about bringing one of my iOS apps to Android 🤔 Still deciding between Flutter and React Native + Expo. I’m leaning toward the second option, it could help me learn tools I might reuse for the web later on. If you’ve tried both, I’d love to hear your thoughts!

Someone please explain… how is this possible?! 😅 - No reviews - Just launched ? - 66 mb with no analytics? Yet this JPG to PDF app ranks #1 for half the keywords I tracked 🙃 ASO is definitely too obscure for me...

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This weekend, I installed Cursor for the first time. The goal? Build a landing page for one of my apps and see if I can bring in some traffic from Google. Mission accomplished during Sunday nap time 😴 I’m honestly impressed by how fast it went!

Planned to ship an app update today… But surprise: my daughter’s nanny is off for 2 weeks! That’s indie life when you work from home: you’ve got the freedom and the flexibility 🥲

Posted daily this week. Not the first time I’ve tried, but this time it felt sane. I had fun. I learned things. Looking forward to keeping it up. Have a great Sunday and see you tomorrow!

I’m more consistent with my indie app business than with my fitness. And that’s… not great. My weight keeps yo-yoing. Still under 25 BMI, but not where I want to be. 6 hours of sleep per night doesn’t help either 🫠 If you’ve been there too, I’d love to hear what worked for you 😅

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I used to work as a Product Owner in a structured environment with a regular salary. Now, as a solo indie developer, I handle everything from building to marketing. It's less certain but far more meaningful. Every download, every review, every DM feels personal.

A few months ago, most of my reach came from X. Now? It’s Threads. And not just reach: real engagement, replies, actual conversations. Same posts. Same tone. Different platforms, different energy. (Not premium on X, in case that plays a role.) Anyone else noticing this shift?

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Not every day is productive when you build apps with kids around. Some days: you ship 💪 Others: you clean banana from your keyboard 🥲 It’s okay. Long-term momentum beats short-term output.

Turning 41 today 🎂 1 year ago, I was laid off. Today, I’m building apps solo from home, surrounded by kids, coffee, and chaos. It’s definitely not easy. But for the first time in a long time, it finally feels like my life. That’s a pretty cool birthday gift.

Every indie dev should have a “7-day challenge app”. Not because it’ll be your best app. But because it will teach you more than 3 months of overthinking. Here’s what mine taught me 🧵

I build iOS apps solo from home: no team, no VC, no shortcuts. Just me, my Mac, and a few hours a day between kids, music, golf, and family. I'm not chasing a unicorn; I'm creating a life with meaningful work and time for loved ones. It's not always efficient, but it feels right.

I aimed to publish my second identifier app in 7 days, despite summer holidays and kids around. I succeeded within workdays, enjoying quick progress. It's a big improvement from the two months spent on the last one! 😅

I’ve been quiet on here lately: partly because of summer, partly because of kids… and mostly because I’ve been focused on building. I’m still working solo on my iOS apps, balancing family, focus and freedom. I’ll get back to sharing more regularly here. See you around 👋

Everyone’s noticing weird shifts in the App Store rankings lately. No change on my top apps. But one I had left for dead just came back to life with a surprise ASO boost ! Now I’m watching closely to see if that translates into downloads 👀

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Testing social engagement today! Recently, daily goals have been tough, so here’s today’s plan: ✅ Optimize my Couple Quiz app with ASO ✅ Explore Reddit, Google Trends, and TikTok for new app ideas and validate keywords. Catch you later for the recap! 😃

Time ≠ Revenue The app I spent the least time on earns 70% of my income. Meanwhile, the most complex app? Just $50. 💸 Lesson: Coding time ≠ Success. The secret? Product-market fit. Indie devs, experienced this too? 🤔