What I *really* want an interviewer to do with these desperate sweaty CEOs is say, "Now that Trump has said he wants you to call it 'Trump Intelligence' instead of 'Super Intelligence', are you planning to update your marketing?" and then don't reveal that you made it up until after they say yes.
BAIER: The president says 'SI.' Are you into SI or AI? BEZOS: I do like SI, because 'artificial' is not a very flattering thing. Like, nobody wants an artificial sweetener, artificial flavoring.