Olena Bomko

@olenabomko.bsky.social

Product Marketer Tech Startups olenabomko.com LinkedIn ▶️ https://www.linkedin.com/in/olenabomko/ Growth Playbooks ▶️ https://olenabomko.gumroad.com

For the last 6 months, I have been growing on LinkedIn slower than during my first year on LinkedIn. Does the number of followers mean nothing now? Or does it mean that huge accounts spend all their days on LinkedIn/use a team of assistants?

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A typical website visit in 2025: 1. Battle with all but essential cookies. 2. Scan the website. 3. Try to figure out what "AI-innovative-platform" means. 4. Stop the auto-playing video. 5. Close the support widget. 6. Close the "subscribe to our newsletter" pop-up. 7. Give up.

When I want to sound more like "an award-winning digital marketing agency." This page (meme-style) is one of the most visited pages on my website (with my Product launch services, Playbooks, and Free marketing resources).

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Different types of positioning: - For a subcategory/niche/specific segment - Against a category leader - Challenger. - Democratizing X. Low-cost - Lite version - Real, transparent - Head-to-head competition - Premium - Platform - Category creation All playbook olenabomko.gumroad.com/l/homepages

Website Messaging. SaaS/Tech Homepages

Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...

olenabomko.gumroad.com

I'm giving away my swipe file of the best homepage sections. What's inside: - Logos, testimonials, case studies - Pain points - How it works - Benefits - Jobs to be done - Use cases - Different personas + Templates and examples for the hero section. olenabomko.gumroad.com/l/homepages

Website Messaging. SaaS/Tech Homepages

Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...

olenabomko.gumroad.com

I'm giving away my swipe file of the best homepage sections. What's inside: - Logos, testimonials, case studies - Pain points - How it works - Benefits - Jobs to be done - Use cases - Different personas + Templates and examples for the hero section. olenabomko.gumroad.com/l/homepages

Website Messaging. SaaS/Tech Homepages

Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...

olenabomko.gumroad.com

I'm launching Website Messaging & SaaS/Tech Homepages Playbook. It's my best free Playbook. I started creating it in 2020. What's inside the Playbook? - Homepage Checklist - Positioning and Messaging Template - Unique value proposition - All homepage sections olenabomko.gumroad.com/l/homepages

Website Messaging. SaaS/Tech Homepages

Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...

olenabomko.gumroad.com

Happy New Year from me and my trees 🌲🌲🌲 I hope we'll have peace, health, and wellness in 2025. If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.

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Wow! I’m in the real book :) Huge congratulations to Nitin Kartik on launching his book. The book is packed with 100+ real-world lessons, expert interviews, and actionable insights on product marketing, market research, competitive analysis, storytelling, sales enablement, and KPIs.

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1. I got an email with "RE:" in the subject line (like this wasn't his first email). 2. I tried to remember who this sender could be. 3. I realized I didn't have any previous interaction with this person. And then everybody hates marketers. And have all the reasons to do this.

Popular product launch mistakes: 1. You promote your product only during launches. 2. You think that virality during launches is very important. 3. You didn't define fundamentals. 4. You launch only on launching platforms. 5. You don't use all the resources you have.

How to find the best marketing/growth channels for startups? 1. Double down on what already works. 2. Do customer research. 3. Is this a self-serve product or sales involved? 4. Study competitors. 5. Prioritize channels based on your budget and resources (what you're good at). 6. Launch. Test.

"Just build a great product and customers will come." - founders with 100K followers posting their free advice on social media. Why do they waste their time on social media when they can spend this time “building their great product?”

State of LinkedIn 2024: 1/ 54% of longer posts are likely AI-generated (WIRED). I hope they are wrong. 2/ LinkedIn became very saturated. 3/ Many influencers have big teams who manage everything for them. 4/ For some people, LinkedIn is a full-time job. 5/ It's still the best platform for B2B.

When I saw that Basecamp published 999 customer testimonials, I promised myself that I would have the same amount of testimonials on my website :) Right now, I collected about 100 testimonials for my playbooks (I didn't include testimonials from my clients).

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Created a starter pack for builders and marketers🥳 If you want to learn how to bootstrap your SaaS/business, follow people here Feel free to join if you're an indie hacker, a solopreneur, or a marketer. 😘 👉 Share what you are working on ❤️Like this post 🔄 And Repost go.bsky.app/3C4BqQF

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