Dave Davies
@onlineinference.com
I'm an SEO who gets to work with people who teach machines how to think.
“The system doesn’t fail because it stops; it fails because it doesn’t know when to stop.” Many agent failures aren’t crashes 🤕; they’re loops➿. If you’re building agents: 🔄 max retries 💸cost ceilings ⏪fallback paths Or you scale failure. @wandb article in the comments👇
As someone who vibe codes … this is great advice from @weightsbiases.bsky.social . Prompting isn’t the bottleneck 🍾. Context is. RPI (🧪Research → 🤔Plan → 🛠️Implement) + 🤏intentional compaction = ➿fewer correction loops and 👍better output. 100% worth the read. Link in the comments. 👇
From @sengineland 👇 Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Google Shopping API cutoff looms, putting ad delivery at risk
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
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From @sengineland 👇 Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
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From @sengineland 👇 Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
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From @sengineland 👇 From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
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From @sengineland 👇 Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
Some Google AI Overviews now use Gemini 3 Pro
Complex queries now trigger Google’s most advanced model. It's now live in English globally.
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From @sengineland 👇 Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
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From @sengineland 👇 @OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
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From @sengineland 👇 Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
10 salary negotiation tips for search marketers
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
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From @sengineland 👇 We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
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From @sengineland 👇 Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
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From @sengineland 👇 Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
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From @sengineland 👇 SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
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From @sengineland 👇 Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
How to optimize content for AI search engines: A step-by-step guide
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
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From @sengineland 👇 The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
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From @sengineland 👇 Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Google AI Overviews cite YouTube most often for health topics: Study
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
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From @sengineland 👇 Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
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From @sengineland 👇 Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
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From @sengineland 👇 Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads tests A/B experiments for Shopping ad product data
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
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From @sengineland 👇 Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon discusses the PPC decision that cost her a good client relationship
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
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From @sengineland 👇 Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google search ad clicks hit five-year high as Q4 spend rises 13% - Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
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From @sengineland 👇 Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
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From @sengineland 👇 YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
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From @sengineland 👇 Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
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From @sengineland 👇 Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
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From @sengineland 👇 Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
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From @sengineland 👇 Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
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From @sengineland 👇 Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
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From @sengineland 👇 Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
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