New publication! My article "Video Game Industry Showcase Presentations and the Construction of Perpetual Anticipation" will be in the upcoming Special Issue on Game Advertising in ACM GAMES: RESEARCH AND PRACTICE. You can check it out here: dl.acm.org/doi/10.1145/...
Video Game Industry Showcase Presentations and the Construction of Perpetual Anticipation | Games: Research and Practice
Moving from closed-door keynotes at trade shows to livestreamed spectacles with an audience of millions, video game showcase presentations like Summer Game Fest have become an important venue not just for advertising new products but also for discursively ...
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