Parker Butler

@parkerbutler.bsky.social

Democracy and digital strategy. Former director of @KamalaHQ https://linktr.ee/parkerpbutler

One reason Democrats struggle to break through is many teams are designed to avoid risk at ALL costs. The result is bland messaging that doesn’t compete for today’s most valuable commodity: attention. The best thing folks on 2026 campaigns can do right now is change this.

This clip of Trump telling a woman reporter “Quiet, piggy” has gone extremely viral today -- but the clip was actually from 4 days ago. It got almost NO coverage. It only started going viral last night when a few online pages noticed him say it days later. A post can shape entire news cycles!

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The most under-covered story in politics right now is how tremendously energized the anti-Trump grassroots opposition is, despite all claims to the contrary

James North@jamesnorth7.bsky.social · 11mo ago

Breathtaking #NYTimes media malpractice. The nationwide #NoKings demonstrations attracted 7 million people to arguably the largest protests in U.S. history. But today's Times hides 2 small photos on the front page, and buries the story on page 23. @jfallows.bsky.social @froomkin.bsky.social

President Obama: There’s this young state rep, James Talarico… He’s terrific. Really talented young man. Marc Maron: There is something grounded about him that you had too. Obama: A guy like him, his starting point is ‘Let me say what I believe.’

Last year, CNN ran a “fact check” of Kamala HQ that claimed we were lying for saying Trump’s plan is Project 2025. Now Trump is outright admitting it’s his plan. Legacy media failed the country.

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She was right. The campaign was right. It’s worth pointing this out. Not to have an “I told you so” moment, but so we can learn to believe people when they tell you that things are going to be really, really bad if you elect the guy who promises to do really, really bad things.

@KamalaHQ: “Vice President Harris: Trump calls Americans who disagree with him ‘the enemy within.’ He says that he would use the American military to go after American citizens. This is why Trump’s top general Mark Milley has called Trump ‘fascist to the core.’ Trump is increasingly unstable, unhinged, and will stop at nothing to claim unchecked power for himself”

The messaging fight on this bill is just starting. Yes, MAGA owns every death resulting from this bill. Yes, most people on this website know this. But the information environment is *very* broken. Communicating this to the voters we need is going to take smart, relentless tactics

Mamdani ran a campaign that embraced the internet, went everywhere, and took risks. It was a breath of fresh air that contrasted to the traditional Dem playbook that’s grown stale with voters. Campaigns everywhere should take note

Just so we’re all following 1) Elon spends ~$300M to elect Trump 2) Trump gives him the federal government 3) Elon guts the agencies that regulate his companies 4) Trump holds an infomercial for Elon’s cars on the White House lawn 5) Elon gives Trump another $100M

Two of the most successful viral moments from elected Dems in the past couple days involve calling Elon a “dick boss” and calling Trump’s Deputy Chief “stupid.” There is a huge appetite among voters to see Democrats get in the mud and bring the fight to this admin. Lean into it.

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Trump’s top pollster Tony Fabrizio says “the digital stuff [the Harris campaign] was doing with Project 2025 was amazing” and had them very “alarmed.” Now we’re seeing why they were so worried about their plans being exposed.