One reason Democrats struggle to break through is many teams are designed to avoid risk at ALL costs. The result is bland messaging that doesn’t compete for today’s most valuable commodity: attention. The best thing folks on 2026 campaigns can do right now is change this.
Parker Butler
@parkerbutler.bsky.social
Democracy and digital strategy. Former director of @KamalaHQ https://linktr.ee/parkerpbutler
This clip of Trump telling a woman reporter “Quiet, piggy” has gone extremely viral today -- but the clip was actually from 4 days ago. It got almost NO coverage. It only started going viral last night when a few online pages noticed him say it days later. A post can shape entire news cycles!
90% of Trump admin tweets are written by weird Groyper incels desperately trying to come across as the sassy gay intern
The most under-covered story in politics right now is how tremendously energized the anti-Trump grassroots opposition is, despite all claims to the contrary
Breathtaking #NYTimes media malpractice. The nationwide #NoKings demonstrations attracted 7 million people to arguably the largest protests in U.S. history. But today's Times hides 2 small photos on the front page, and buries the story on page 23. @jfallows.bsky.social @froomkin.bsky.social
President Obama: There’s this young state rep, James Talarico… He’s terrific. Really talented young man. Marc Maron: There is something grounded about him that you had too. Obama: A guy like him, his starting point is ‘Let me say what I believe.’
Last year, CNN ran a “fact check” of Kamala HQ that claimed we were lying for saying Trump’s plan is Project 2025. Now Trump is outright admitting it’s his plan. Legacy media failed the country.
James Talarico: I honestly think that young people are going to be the ones to lead us out of this. There is something brewing out there. People are hungry for something bigger and deeper
How are Gavin Newsom, Zohran Mamdani, and Kamala Harris all connected? Guest authors @parkerbutler.bsky.social and Lauren Kapp take a look in today's edition of FWIW.
One thing Gavin Newsom, Zohran Mamdani, and Kamala Harris have in common
And what other Democrats can learn from their online vitality
fwiw.news
The social media strategies behind Brat Summer, Mamdani-mania, and Newsom trollery have more in common than you might think. Wrote about the internet and attention: www.fwiw.news/p/one-thing-...
She was right. The campaign was right. It’s worth pointing this out. Not to have an “I told you so” moment, but so we can learn to believe people when they tell you that things are going to be really, really bad if you elect the guy who promises to do really, really bad things.
When we posted this last year, MAGA called us “fear mongers” and “liars” Now it’s happening and MAGA is clapping like seals
WSJ - More National Guard troops are heading soon to Washington, DC, and they are preparing to start carrying weapons in the coming days.
Today was the last jobs report you can trust under this administration. And it shows the weakest jobs market since the last recession.
BREAKING: President Trump fires the head of the Bureau of Labor Statistics hours after weak jobs report.
The White House’s digital strategy is unoriginal AI slop that’s almost as tacky, hateful, and poisonous as their boss is. It’s bad and they should feel bad.
The messaging fight on this bill is just starting. Yes, MAGA owns every death resulting from this bill. Yes, most people on this website know this. But the information environment is *very* broken. Communicating this to the voters we need is going to take smart, relentless tactics
👀 Lots in this week's newsletter, including a guest post from @parkerbutler.bsky.social + Lauren Kapp, Gov. Whitmer defends trans rights on a viral Tiktok show, Zohran's surprisingly old school media mix, + more... 👇 www.chaoticera.news/p/opinion-zo...
Opinion: Zohran Mamdani is throwing Democrats a lifeline. Will they take it?
The Gen Z staffers behind @KamalaHQ say Democrats can win back voters by embracing digital savvy.
chaoticera.news
Zohran Mamdani’s win is a paradigm shift for Democrats. We either embrace the internet and attention economy, or we will get left behind.
Opinion: Zohran Mamdani is throwing Democrats a lifeline. Will they take it?
The Gen Z staffers behind @KamalaHQ say Democrats can win back voters by embracing digital savvy.
chaoticera.news
This from @ezraklein.bsky.social and @chrislhayes.bsky.social is exactly right. You can’t just throw wads of cash to reach voters in the attention economy Dems must recruit for, invest in, and empower creative digital talent. There’s no shortcut around that
Mamdani ran a campaign that embraced the internet, went everywhere, and took risks. It was a breath of fresh air that contrasted to the traditional Dem playbook that’s grown stale with voters. Campaigns everywhere should take note
Just so we’re all following 1) Elon spends ~$300M to elect Trump 2) Trump gives him the federal government 3) Elon guts the agencies that regulate his companies 4) Trump holds an infomercial for Elon’s cars on the White House lawn 5) Elon gives Trump another $100M
Since this tweet, the Dow is down, the Nasdaq is down, and the S&P 500 is down. Grocery prices are up and thousands of Americans have lost their jobs.
There’s been a lot written about how evil they are, but lest we forget that they are also just really, really stupid
Two of the most successful viral moments from elected Dems in the past couple days involve calling Elon a “dick boss” and calling Trump’s Deputy Chief “stupid.” There is a huge appetite among voters to see Democrats get in the mud and bring the fight to this admin. Lean into it.
Trump before the election: “When I win, I will immediately bring prices down starting on day one.” Trump tonight: “Inflation is back.”
The idea that the grassroots anti-Trump resistance is “demoralized” or “depressed” has been overstated. You may not see it on Musk’s Twitter, but protests are growing and liberal engagement on more “normie” platforms like Facebook has been skyrocketing since January 20th.
Protest in D.C. near the Capitol: #50501 #50501protests #TrumpMuskProtest
During the campaign, Trump promised to “end inflation” starting “on day one.” Now he’s saying his tariffs are going to raise prices and cause Americans “pain.”
The guys putting a Fox host in charge of the military, a January 6 supporter in charge of the FBI, and an anti-vax quack in charge of the health department are lecturing everyone on having “the best standards in who you’re hiring”
Hesgeth and Vance use the Washington D.C. airliner-helicopter crash to make anti-diversity, equity and inclusion points, suggesting it was to blame for the collision. The Vice President didn't even open his remarks by referencing the victims or families - just straight into anti-DEI points.
You have to give them credit, the Trump administration is committed to both horribly evil policy AND being chaotically incompetent. Impressive double tasking
Thanks. This clarifies nothing.
Trump’s top pollster Tony Fabrizio says “the digital stuff [the Harris campaign] was doing with Project 2025 was amazing” and had them very “alarmed.” Now we’re seeing why they were so worried about their plans being exposed.