Heads up! We've just posted the Fests & Sales schedule for the second half of 2026, including the dates for our Summer, Autumn, and Winter Sale. store.steampowered.com/news/group/4...

Steamworks Development - NEW: Announcing the Steam events scheduled in the 2nd half of 2026 - Steam News

Registration is now open for all official Steam sales and fests in 2026

store.steampowered.com

(1/2) Steam hosts Next Fest 3x a year to help devs get feedback (and build wishlists) on games before they even launch. We also promote these and other @steampowered.com events via video content, like this one:

Smash that like and subscribe button! That's what we were told to say to sound hip! We don't sound hip, do we?! What we mean is, greetings fellow humans! We have helpful tips for @steampowered.com devs on our YouTube channel: steamcommunity.com/groups/steamworks and: partner.steamgames.com/doc/home

a man wearing a music band shirt is holding a skateboard over his shoulder

ALT: a man wearing a music band shirt is holding a skateboard over his shoulder

media.tenor.com

A famous author once wrote, "Discounting* is in the eye of the beholder" and by "beholder" she meant "developers." It's easier now on @steampowered.com to see monetary impact of each discount: store.steampowered.com/news/group/4... *ok by 'discounting' she meant 'beauty' but you get the idea.

a man in a red sweater is holding a stick and says behold !

ALT: a man in a red sweater is holding a stick and says behold !

media.tenor.com

1/3: Us: "It's almost never too early to set up your Coming Soon page on @steampowered.com " Some developers:

a man with a mustache is wearing a suit and tie .

ALT: a man with a mustache is wearing a suit and tie .

media.tenor.com

Discounting on @steampowered.com can take on a plethora* of different forms: -Steam themed fests -Steam Seasonal Sales -Third Party Events -Run your own custom discounts More in our documentation: partner.steamgames.com/doc/marketin... *Yes, we used a thesaurus.

Wider (up to 1200px!), responsive @steampowered.com Store pages are now in beta! This allows for bigger screenshots and trailers, more room for written descriptions, and it still scales down properly for smaller screens. Read more here: store.steampowered.com/news/group/4...

a woman is driving a car and the words so luxurious are behind her

ALT: a woman is driving a car and the words so luxurious are behind her

media.tenor.com

When it comes to marketing your game, don't forget to give your players easy ways to evangelize it to others. Example: Opportunities in @steampowered.com Workshop for players to create their own content around your game: partner.steamgames.com/doc/features... Vaguely-related GIF:

Participating in @steampowered.com Next Fest is a big part of many dev's launch plans. Why? How should you approach it? Where can you find this cat's jaunty hat? Watch our latest developer Q&A for all the answers (except that last one; ask Biscuit) youtu.be/ohmeO7uge-s

The Steam Team has developer tips on our YouTube channel! Check out our new playlist with videos about: 😎Testing your game on @steampowered.com 😎Early Access 😎Steam Branches 😎Rich Presence And more! www.youtube.com/playlist?lis...

2025 Developer Talks: Tips on Early Access, playtesting, and more. - YouTube

Online versions of talks by the Steam Business Team given to developers in 2025.

youtube.com

(1/2) Biscuit's back with a friendly* tip on how to look at wishlists for your game on @steampowered.com . Yes, they can indicate potential success; but there is NOT a magical number to hit for it (or for featuring). *as 'friendly' as you can be as a snarky cat.

ICYMI: we've just announced the Steam schedule for the first half of 2026, including new Fests, the timing for the Spring Sale, and the Feb. edition of Next Fest. Read more here: steamcommunity.com/groups/steam...

Steam :: Steamworks Development :: NEW: The Steam sales and events schedule for the first half of 2026

Here are the themed sale events we have planned for the first half of 2026.

steamcommunity.com

You're a developer. You want your games to be easily discovered by players who will love them. You're a player. You want to find games you like more easily. So we're making it easier. A new @steampowered.com Store menu has entered the (BETA) chat: store.steampowered.com/news/app/593...

a woman in a black shirt is making a funny face and saying we 're all gonna have fun .

ALT: a woman in a black shirt is making a funny face and saying we 're all gonna have fun .

media.tenor.com

Earlier this year, @steampowered.com started work to make it easier for players to find games with accessibility features. If you haven't yet, take a look at our documentation highlighting how you can display accessibility options your game supports: partner.steamgames.com/doc/accessib...

Looking to reach more players on @steampowered.com ? Yosef, one of our Steam engineers, shares insights on how using Rich Presence can help: youtu.be/PzRQuNF6NZo

2025 Steam Dev Talks: Using Rich Presence

YouTube video by Steamworks Development

youtu.be

Have you set up your game with Depots and Packs? One of our @steampowered.com engineers (Aaron) explains in this quick video how it can help your players more quickly download and update your game. youtu.be/903uvSI7-oc

2025 Steam Dev Talks: Depots and Packs

YouTube video by Steamworks Development

youtu.be

Steam Branches (Betas) can be a helpful part of your development workflow. Aaron, one of our @steampowered.com engineers, explains how in this short video: youtu.be/zcyBOH4pnR8 (We really do mean short, it's less than 4 minutes!)

2025 Steam Dev Talks: Steam Branches

YouTube video by Steamworks Development

youtu.be

Last week, we shared a link to one of our dev talks on testing your game on @steampowered.com . We're dropping* another one today: Alden with the Steam team sharing best practices on approaching Early Access on the platform: youtu.be/qNYkK1tEK-c *Was this a cool way to say it? No? GAH.

2025 Steam Dev Talks: Early Access

YouTube video by Steamworks Development

youtu.be

NEW CONTENT ALERT: Did you know* we have a YouTube channel, and release (what we hope is) helpful content on the regular-ish? FOR EXAMPLE: Erik has this brand new video all about testing your game on @steampowered.com : youtu.be/f68bG6YF410 *Oh, you did? Come on over, then!

2025 Steam Dev Talks: Testing Your Game on Steam

YouTube video by Steamworks Development

youtu.be

Thanks #BICFestival for hosting the developer roundtable yesterday, we always love opportunities to answer ?s from developers all over the world, & loved connecting with devs in S. Korea. A common question? @steamdeck.com compat (docs here⬇️) partner.steamgames.com/doc/steamdec...

Did you know: We do trailers for @steampowered.com fests and sales, and try to pick a wide variety of games to show each time? And sometimes we rap? But probably sound like your mom* trying to be cool? www.youtube.com/watch?v=EFf1... *not a 'your mom' joke

Steam Summer Sale 2025: Official Trailer

YouTube video by Steam

youtube.com

New to @steampowered.com Next Fest, and pontificating potentially participating*? We often post dev Q&As about them: www.youtube.com/watch?v=LOIr... *it's giving Peter Piper Picked a Peck of Pickled Peppers **A 'peck' = 1/4 of a bushel. ***1/4 of a bushel = 8 quarts ****8 quartets = 2 gallons

Next Fest Q&A April 1, 2025

YouTube video by Steamworks Development

youtube.com

We get asked some version of this question a lot: "what is the most popular genre on @steampowered.com right now, so that I can make a game that fits?" Steam is a global platform with players who love ALL kinds of genres, so our advice is: don't follow trends, just make a great game.

The June edition of Steam Next Fest is on this week. If you have a demo and aren't participating, you are: A- Never going to be in a Next Fest, or: B- Never going to give up: we have 3 Next Fests a year (this guy has the right idea: www.youtube.com/watch?v=dQw4...) @steampowered.com #SteamNextFest

Remember Biscuit, the cat trying to launch his first game on @steampowered.com ? He's read through our marketing documentation and has one final question:

(1/3) We get the feeling this is the kind of answer folks think they'll get when they ask "How do I market my game on @steampowered.com ?"

POLL: If we say the number "29" in reference to something on @steampowered.com , what might we be referring to? 1. The number of games on our platform. 2. The number of languages Steam supports 4. The number of times we get emails saying we can't count to 3 5. Gabe's age ANSWER ⬇️

In case you missed it: Last week's big refresh of monthly top-releases charts on @steampowered.com expanded the list to 50; AND now includes lists from, like, a LOOOONG time ago.  Why does it matter? ⬇️

1/3: Did you know... 28% of the top releases on @steampowered.com in 2024 launched into (or transitioned out of) Early Access? Ross is asking the important question here, which is... why would you consider launching in Early Access? 🧵

Hello! With the Legion Go S – Powered by SteamOS shipping soon, we are expanding Deck Verified and introducing SteamOS Compatibility ratings. These new ratings will roll out over the next few weeks. Learn more here: store.steampowered.com/news/group/4...