Ford’s strategy of selling fewer vehicles at higher prices—with a focus (pardon the pun) on expensive trucks and SUVs—is great for its bottom line. For now. But where does it go long-term? www.wsj.com/business/aut...
Ford Made Boring Cars Popular. It Doesn’t Want Them Anymore.
The maker of the Mustang and Bronco wants a lineup of such ‘passionate’ vehicles. Gone are staid family sedans, cheap hatchbacks or frumpy minivans.
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