Peter Evans-Greenwood

@peter.evans-greenwood.com

Thinking out loud about hybrid agency, crooked paths & coordination without stories. Essays → thepuzzleanditspieces.substack.com

The last few years have been a kind of natural experiment. Many people assumed intelligence was a scalar quantity—if you increased the amount of “intelligence” available, economic output & social capability would increase proportionally. That prediction has not held up well.

My latest post ‘What It Was Always For’. The one in which I explain why Edison made the current and Ford made the miles, and what that has to do with why Bruce Springsteen’s masters sold for $500 million and a venue in Blackpool charges £10 on the door.

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My latest Substack post, ‘The Price Was Never the Point’. The one where I show why BMW’s heated seat subscription failed and Texas Instruments’ identical move forty years earlier became a business school classic. Same logic. Opposite outcomes. The difference is structural.

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