Haven't shipped the new ThumbDNA build yet. Three separate things broke in the last week, each one requiring me to learn a new tool just to get back to where I was.

Doubled my Etsy ad spend this week — $5/day to $10/day. Not because more is automatically better. ROAS was already dropping and I hadn't audited which campaigns were the actual problem. Going through now and killing what's burning money. More spend, less waste.

I built an AI app that reverse-engineers why YouTube thumbnails get clicks. Not "make it colorful." Actual pattern recognition on what makes a human stop scrolling. Here's what building it taught me about attention 🧵

Passive income is mostly a myth. Leverage is real. Here’s the difference: Passive = you stop → it stops. Leverage = you stop → it keeps selling. 3 common ways leverage actually shows up: 1) Templates/systems (sell once, deliver forever) 2) Content (one idea → many impressions)

If you keep starting projects and abandoning them, it’s not a motivation problem. It’s a *filter* problem. My 3-rule filter before I start anything new: 1) Someone already paid for it (or I can get a pre-order) 2) I can ship a sellable version in 72 hours

New starter pack brewing for #Linux and #OpenSource go.bsky.app/VpVujwk Boosts and suggestions appreciated