US programmatic CPMs gain 51% year over year, DataBeat finds

App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.

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LinkedIn now puts event ad viewership lift at 31x, not 31%

Members are 28% more likely to engage with later campaigns after an event ad, and one webinar can feed leads for 12 months. Which number survives an audit?

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Pie gains Amex Ventures backing after 100,000 calls to small businesses

MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?

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MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%

Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.

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Apple briefly drops Telegram from App Store after planted illegal content

Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.

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Nielsen ONE Ads gains all measurable CTV inventory in Japan

Coverage reaches every measurable CTV publisher two months after Japan's YouTube-only June launch, with offline delivery first. What happens to reporting next?

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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds

Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?

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Palm Lake tops Australia retirement advertisers as spend gains 10.4%

Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?

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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million

Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.

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GreenBanana SEO founder prices 238-page AI search playbook at $1.99

Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?

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Only 53% of marketers get meaningful ROI from AI, TransUnion finds

Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.

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PubMatic guardrails block AI agents from unapproved ad inventory

Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?

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New York Times digital ad revenue gains 20.7% to $114 million in Q2

Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.

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Google says targets become the efficiency lever in budget-capped campaigns

Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?

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53% of holiday shoppers will buy only from last year's stores, Optimove finds

Seventy-two percent now consult ChatGPT, Claude or Gemini for gift ideas, and 55% plan bigger budgets. Privacy remains the main barrier to wider AI adoption.

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Brave Search gains a spot on Chrome's engine list at 2.46 billion queries

Browser hit 122.55 million monthly users in July, up 1.3% on June, with 51 million daily. Whether a listing shifts a browser holding 1% of traffic is untested.

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Reddit loses search traffic as Google denies any ranking preference

Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?

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Blogger owners face 89-day deletion clock as Google malware flags misfire

Sites running 12 to 18 years were locked under a malware policy on August 4, with restorations starting a day later. How many blogs were hit remains unknown.

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Mozilla rates Stardust 2 of 10 over symptom data sent to third parties

Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers?

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Spotify ad revenue gains 1% as automated channels near 40% of total

Active advertisers reached 33,000, up 60%, while ad-supported users hit 494 million. Emerging-market friction now caps the free-tier reach buyers can access.

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Autoriteit Persoonsgegevens warns menstruation apps face possible probe

Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?

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Snap ad prices gain 10% as advertising revenue rises just 9%

Buyers paid more per impression as subscriptions supplied $316 million and headcount fell to 4,723 full-time staff. Q3 guidance points to $1.70bn to $1.74bn.

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Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room

Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.

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Spotify opens paid remix tool to Merlin's 15% share of the music market

Merlin members across 70-plus countries get an opt-in route into a paid tool, with credit and compensation attached. Launch date and revenue split undisclosed.

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Teads warns Google could cut its revenue in retaliation for antitrust suit

Risk factor names service disruption, lost revenue and damaged publisher ties as the cost of suing. Second-quarter results land three days after the filing.

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Google's CodeMender agent fixed 72 open source flaws in six months

Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.

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DoubleVerify finds dozens of Android apps a month showing ads after calls

Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all?

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Amazon puts Sponsored Products into creator hands on August 10

Amazon extends Sponsored Products into creator content on August 10, enrolling live campaigns at current bids while creators pick which products they feature.

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Meta puts AI ahead of support tickets for developers by mid-September

Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.

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Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers

Constant currency Europe growth fell to 7% while global ad pricing rose just 1%, softening the auction for buyers. Q3 guidance of 13% to 15% extends the drag.

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