20 years in the pond! 🐸💜🥂 Last night, Team Purple Frog got together for a special meal celebrating our 20th anniversary! A huge thank you to everyone who's been part of our journey. Here's to the next 20!🎉

Happy Halloween from the Purple Frog pond! 🎃🐸 One final game of TRICK 👻 or TREAT 🎃? 🤖 AI saying “I don’t know” 🔓 Everyone accessing everything 🗑️ Deleting old reports ✅ A successful pipeline 📊 Loads and loads of data Not everything scary is a trick… 👀

“Our AI said ‘I don't know’.” 🤖 TRICK 👻 OR TREAT 🎃? 🎃 TREAT! Sometimes the best AI response is knowing when not to answer. Clear boundaries and responsible behaviour beat a confidently invented answer any day.

Big ideas can come from any postcode! 🐸💜 Our Hollie Whittles MBE attended an event celebrating progress since the Maple Review, championing better business education and access to startup funding. Because everyone deserves the chance to turn an idea into a business! #MapleProject

“We only have one definition of Total Sales.” TRICK 👻 OR TREAT 🎃? 🎃 TREAT! Consistent KPIs mean everyone is working from the same numbers and spending less time asking “why doesn't mine match yours?”😄 A data team's dream🍬

Apparently, it’s not just us who think the pond is a pretty great place to work… 🐸💜 Purple Frog has officially been named one of the UK’s Best Workplaces in Tech™ 2026! 🎉 A very proud moment for the whole team. #BestWorkplacesInTech

TRICK👻 OR TREAT🎃? You’ve got Copilot. Someone’s using ChatGPT. Let's add Claude. Gemini perhaps? Maybe there’s even an agent lurking somewhere... 👻TRICK. Using Generative AI ≠ having an AI strategy. 🎃Start with the business problem, get your data ready and put the right governance around it!

TRICK 👻 OR TREAT 🎃? Everyone having access to everything sounds convenient... 👻 TRICK. The treat is making sure the right people have access to the right data, with permissions that are understood and properly governed🎃 Much less scary. #DataGovernance

Hollie's hopping onto the keynote stage! 🐸🎤 Next Tuesday, Hollie Whittles MBE joins business leaders at #FestivalOfEntrepreneurs to discuss what UK businesses need to thrive over the next decade. 📍 NEC Birmingham 🗓️ 3 Nov | 10am Go Hollie! 💜 #SmallBusiness

TRICK 👻 OR TREAT 🎃? Loads of data must mean loads of insight... right? 👻 TRICK If it’s scattered, poorly governed or difficult to trust, more data can simply mean more confusion. The real treat? Data people can actually understand, trust and use🍬

A little trip out of the pond for Laura! 🐸💜 Our Laura-Jayne Adamson recently attended the Bradley Stoke Community School Business Breakfast. Always great to connect with the local community and support links between education and business! Thanks for having us, BSCS! 👏

She made the 100! 💜👏 Huge congratulations to our Hollie Whittles, who has officially been named one of the Inspiring Women in Tech West Midlands 100 for 2026! 🎉 A brilliant recognition of her impact at Purple Frog and across the wider tech community. #WITBHAM #WomenInTech

Still thinking about #FabFest2026! 🐸💜 A few weeks on, it's the conversations, connections and brilliant data community that have stuck with us. Thanks again to everyone who made the day so special! What was your favourite takeaway? 👀 #MicrosoftFabric #DataCommunity

Data rich. Insight poor🚨 If your dashboards only tell you what happened, you're missing the opportunity to influence what happens next⬇️ www.purplefrogsystems.com #BusinessIntelligence #DataAnalytics #MicrosoftFabric

From the Purple Frog pond to the House of Lords! 🐸🏛️ Our Hollie Whittles MBE represented FSB at a Parliamentary reception celebrating small businesses and apprenticeships. A brilliant opportunity to champion future talent and the businesses helping it grow! 💜 #Apprenticeships

A cancelled order is deleted from the source... but it's still in your revenue report😬 In our latest Frog Blog, Jon Fletcher explains why incremental loads can miss deleted rows and the options for handling them🐸 www.purplefrogsystems.com/2026/09/how-... #DataWarehouse #SQL

A little #BigDataLDN throwback🐸💜 A few weeks on, one message from our conversations still stands out: businesses have big ambitions for AI, but getting the data foundations underneath it right matters just as much. #MicrosoftFabric #AI

Hollie + 99 other inspiring women in tech. We like the sound of that! 💜🐸 Our Hollie Whittles has officially been named one of the Inspiring Women in Tech West Midlands 100 for 2026! 🎉 A brilliant recognition alongside 99 fantastic women making an impact across the region. #WITBHAM #WomenInTech

Your business knows it wants to use AI. But what comes next?🤔 Join Purple Frog MVPs Alex Whittles & Lewis Prince in Telford on 21 October for practical advice, honest conversations and hands-on learning at AI for Business. 🤖 👉 www.shropshire-chamber.co.uk/events/event... #Shropshire

AI for Business Event 21st October 2026

Shropshire Chamber of Commerce provides a variety of networking events including AI for Business Event on 21st October 2026 and business training courses representing all sectors. is a member of…

shropshire-chamber.co.uk

The frogs have hopped home from #FabFest2026! 🐸💜 What a brilliant day in Birmingham yesterday! Fantastic speakers, great conversations and plenty of Microsoft Fabric and AI insights. A huge thank you to everyone who joined us and helped make the day so special!

You don't have to adopt all of #MicrosoftFabric to start seeing value🏛️ Fabric Foundations gives your organisation a practical, scalable starting point, ready to grow as your business does. 📩 Find out more. www.purplefrogsystems.com #DataPlatform

A Fabric pipeline finishing doesn't necessarily tell you what happened inside it. In our latest Frog Blog, Jeet shows how to trigger a pipeline from a notebook and monitor it at the activity level to catch failures properly🐸 www.purplefrogsystems.com/2026/09/runn... #MicrosoftFabric #Python

Microsoft Fabric might be the next step. But is it the right next step for you? 👀 Join Data Engineer Laura-Jayne Adamson as she explores what to consider before migrating, the opportunities, the challenges and how to approach the move. 🎟️ www.eventbrite.co.uk/e/should-you... #MicrosoftFabric

Should You Migrate to Microsoft Fabric? Everything You Need to Know

Thinking about Microsoft Fabric? Learn who should migrate, the business benefits, common pitfalls, and how to get started.

eventbrite.co.uk

Is “free” AI really free when business data is involved?🔐 Our Finance Director, Chantal, has been featured in AccountingWEB, discussing why CFOs need to consider the data and governance risks behind the AI tools their teams use. 📖: www.accountingweb.co.uk/business/fin... #AI #DataSecurity

CFOs urged to drop free AI tools as data risks loom

The rapid onset of artificial intelligence (AI) has yielded a mixed reaction from the finance profession, with some taking it in their stride and others

accountingweb.co.uk

Turns out Shropshire's got some seriously talented tadpoles! 🐸🏆 Team Purple Frog had a brilliant night at #STWAA2026, proudly sponsoring the Digital category. Huge congratulations to our winner, Luke Plimmer from Start Tech!💜👏

#MicrosoftFabric is powerful🔋 The right tools make it even better. Join Laura-Jayne Adamson for a practical look at fabric-toolbox and learn how your team can accelerate development and reduce repetitive #engineering tasks. 🎥 Watch now: youtu.be/hLTiQwr0yXQ

Your pipeline succeeded. So why is your data still wrong? 👀 Hard-deleted source rows can quietly remain in a warehouse because there's no ModifiedDate for an incremental load to catch. Jon explains how to handle them🐸⤵️ www.purplefrogsystems.com/2026/09/how-... #DataEngineering #ETL

It’s official… we’re one of the UK’s Best Workplaces in Tech™! 🎉🐸 A brilliant recognition of the people, culture and team behind everything we do at Purple Frog. Turns out it really is good in the pond💜 #BestWorkplacesInTech

AI without the hype. Just practical advice for businesses🤖 On 21 October, Purple Frog MVPs Alex Whittles and Lewis Prince are taking to the stage at Shropshire Chamber’s AI for Business event in Telford. 👉 www.shropshire-chamber.co.uk/events/event...

Tomorrow’s the big night! 🏆 We’re looking forward to the Shropshire Telford & Wrekin Apprenticeship Awards tomorrow, celebrating the brilliant apprentices making their mark across our region. Proud to be supporting #STWAA again this year. Good luck to all the finalists!💜🐸