Another question for #UCWPUBR300S1. What kind of employer are you attracted to: agencies, corporations, non-profits, govt or other? Or self-employment. Do you like 9-5 work, or flexible options to decide your own schedule? (Spoiler alert -- your answer to the latter may help you choose the former).

In our #UCWPUBR300S1 class this week, we are talking about careers in public relations. I invite my students to share something they like about the field of communications or public relations. What is a skill, a communications task, or area of communications that you enjoy? Why?😊😊😊

Another crisis response question for my #UCWPUBR300S1 students. What is a good way to respond to complaints on social media, in order to prevent escalation? Think of examples you have seen, and what works and what doesn't work?

Kevin Bacon: Remain Calm in Animal House

ALT: Kevin Bacon: Remain Calm in Animal House

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Here's another #UCWPUBR300S1 question for Week 8 on PR issues and crises. How do you know if an organization is being genuine and sincere when it responds to a PR issue? Are there any ways to tell? What influences you one way or the other and why?

Hello #UCWPUBR300S1 students. My first question for you this week is about reputational issues and trust. Mistakes sometimes happen. What makes people lose trust more...the mistake made by an organization, or how the organization responds (if it responds poorly). Why?❓❓❓

Here's another question about PR writing for my #UCWPUBR300S1 students in week 7 of our course. This question actually came up in class. How is academic writing different from PR writing in your view? What are two characteristics of good PR writing?🎓vs📰

Every PR professional talks about the importance of strong writing — but writing is hard work. What’s one thing you personally struggle with when writing (starting drafts, clarity, headlines, confidence, editing, grammar, etc.)? Have you found anything that helps? A question for #UCWPUBR300S1.

Jim Carrey Working Hard

ALT: Jim Carrey Working Hard

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A question for my #UCWPUBR300S1 students for May 25. In my view, strong writing is THE most important skill in PR. What’s one example of writing you’ve seen recently — a news release, campaign, speech, social post, headline — that really worked? What made it effective? Share a link if you can. ✍️✍️✍️⌨️

Here's another question for my #UCWPUBR300S1 students as we consider how to evaluate PR efforts. What kind of data is most meaningful when thinking about the value of PR work, and why?

Wendy Conrad: What Can We Learn From This?

ALT: Wendy Conrad: What Can We Learn From This?

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Happy Week 6 of our #UCWPUBR300S1 course to my students. Today I will talk about how evaluation supports accountability of our profession. What is one way you, as a future PR practitioner, can help strengthen the reputation of the field of public relations?🤔❓😇

Here's a post for my #UCWPUBR300S1 students on our Week 5 topic of communications channels and tactics. What is a communications choice or tactic that helps build credibility when responding to a crisis?❓❓❓

Here's a second question for #UCWPUBR300S1 students in Week 5 on Communications tactics. How much planning goes into making something go viral? And how much is it an uncontrollable, happy mix of luck and circumstances?

Kenan Thompson as Willie: I Just Got Lucky

ALT: Kenan Thompson as Willie: I Just Got Lucky

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Here's a request for help from my #UCWPUBR300S1 students as I dig into Week 5 on Communication. What channels and tactics do you find most credible and persuasive. Company boasts or claims? Influencers and content creators? Or reviews from friends and peers? And why?

Talia Burns: Please Help Me Understand

ALT: Talia Burns: Please Help Me Understand

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Here’s a question for my #UCWPUBR300S1 international students. I’m curious: do you celebrate Mother’s Day? Or is this just an American and Canadian day?

To my #UCWPUBR300S1 students, as we discuss PR planning in Week 4, take a moment to find a campaign you think was planned well. Share a link to it. Tell us why you think it was good!👍😀😮

A post for my #UCWPUBR300S1 students for Week 5 of our course. Having a professional presence on social media includes commenting on colleagues' posts. Take a minute to read a classmate's post and reply to them -- explain why you like their post.

Here is a question for my Monday, May 4 #UCWPUBR300S1 class. We will be talking about how to plan an impressive PR communication. What is an advertisement you can remember seeing this week? What about the ad made you remember it? (Spoiler alert...we'll be digging into how to deliver key messages).

a man in a suit and tie is clapping his hands and making a face .

ALT: a man in a suit and tie is clapping his hands and making a face .

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Friday feedback question for #UCWPUBR300S1 students. What activities have been most interesting so far: 1. Discussion of real campaigns (Coke&Pepsi analysis)? 2. OGL case studies (editing AI news release) 3) Bluesky conversations, 4) MS Teams Poll questions; 5) Student PR presentations, 6) other?

For my #UCWPUBR300S1 April 29 OGL students: What's one mistake PR professionals make when trying to understand their audience? How could we avoid it?

a man in a suit and tie says obviously a mistake on snl

ALT: a man in a suit and tie says obviously a mistake on snl

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For my #UCWPUBR300S1 students in our April 29 OGL today -- in one sentence, what's the most important thing to remember when doing research for a public relations campaign? Bonus: share a tool, or method you'd actually use in your work.🤔

Here's another question for my #UCWPUBR300S1 students on PR and research after our Monday, April 27 class. I appreciate any students who reply with their thoughts: What is one question you wish organizations would ask the public more often, but don't?🤔🤔🫤

My #UCWPUBR300S1 class tonight is on public relations research. Here's one question my students can choose to reply to me on: What is one thing you'd need to know before advising an organization on a PR crisis?

Happy Monday to my #UCWPUBR300S1 students. I hope you had a good weekend. If you want, please share something you do for fun to relax in Vancouver!

a woman is laying in a hammock in the ocean with the word relax written on the bottom

ALT: a woman is laying in a hammock in the ocean with the word relax written on the bottom

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Happy to join a webinar with Wahiba Chair and Elva Lee Fisher on the use of #Blueskyforlearning in our university courses.

In our #UCWPUBR300S1 online class tonight, we talked about how the impact of AI is evolving as more and more PR people start to use it. If you are my student, please share any articles or resources you find about how AI is shaping public relations or communications generally.

a penguin holds up a sign that says need help

ALT: a penguin holds up a sign that says need help

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In my #UCWPUBR300S1 class tonight (Wed Apr 22), we discussed one public relations scenario where there might be risks in trying to use AI to respond to clients. Can my students think of any other scenarios where automated AI responses might receive a negative reaction?

Here are some questions for my students in our #UCWPUBR300S1 class. We will talk about how public relations is converging with marketing. Are they the same thing? Would the PR team approach a communication issue the same way as a marketing team? Would they have the same goals? What do you think?

In my #UCWPUBR300S1 class tonight, we will talk about how technology is changing communications. One takeaway I have is the dynamic tension created by A.I. Where does AI fit in the work of PR when people crave authentic human connection? I wonder what takeaways my students will have?

In Monday's #UCWPUBR300S1 class we talked about empathy, authenticity and action being ways to build trust. Is there an organization or a leader you think does this well students? Why?

a heart with the words vote empathy written inside of it

ALT: a heart with the words vote empathy written inside of it

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If public relations is about building relationships, not just getting great media coverage, how does this change what you feel PR people do? This is a question for my #UCWPUBR300S1 students in our OGL session tonight!