Tessera

"Always decline” is no longer available as a global refund preference in RevenueCat. Blanket declines erode their effectiveness over time and can push users toward chargebacks. If you had it enabled, your setting is unchanged. www.revenuecat.com/blog/company...

Why we removed "always decline" as a refund preference

RevenueCat removed "always decline" as a refund preference. Here's why it backfired, what your options are now, and what dynamic refund handling will look like.

revenuecat.com

Most apps treat cancellation as the end. Our data shows ~20% of monthly subscribers come back within a year. The difference: a system (timing, context, frictionless re-entry) vs. a random discount 3 months later. Alice Muir Kocourková's full framework: www.revenuecat.com/blog/growth/...

How to Build a Subscription App Reactivation Strategy

Most subscription apps either ignore churned users or spam them with discounts. Here's a six-part reactivation system that starts before the user even churns.

revenuecat.com

What if you let users pick their own price? In this hands-on tutorial, @lahteenlahti.com shows you how to build a "name your price" paywall for your app. One slider, five tiers, all unlocking the same lifetime entitlement. Drag to whatever feels right 👇

Your isPremium check is two lines of code. Securing it takes a little more. New technical article: securing RevenueCat entitlements in Flutter, from client-side checks to the RevenueCat Firebase Extension. www.revenuecat.com/blog/enginee...

Don’t trust your Flutter app: verifying RevenueCat entitlements with the Firebase Extension

Checking the client's entitlement might not be enough. Learn how to verify RevenueCat entitlements securely with Firebase App Check, Cloud Functions, and the Firebase Extension.

revenuecat.com

One hour to go: our Office Hours Launch Party. Our PMs and engineers demoing Paywalls AI Editor, Rico, Benchmarks, Web-to-App Funnels, and Stripe Managed Payments – with live Q&A straight from the people who built them. Register and join: app.livestorm.co/revenuecat/l...

RevenueCat's Live bi-weekly demo and office hours: Show and tell, platform walk-through, and conversations on current events | RevenueCat

Every other week, RevenueCat hosts a live bi-weekly demo and office hours session — a fast-moving, fully interactive Q&A with our team.Bi-monthly, we’re turning one of these sessions into a Lau...

app.livestorm.co

#Shipaton 2026 planning is in full swing, and we want YOU 🫵 to help us bring the world's largest mobile hackathon to your community or campus Developer meetups, indie hacker groups, and student organizers can apply now to host a Shipaton IRL Event at shipaton.com/events

Most paywalls don't fail because of pricing... They fail because you don't know what to test! If you're building a subscription app, we put together a playlist covering the fundamentals of getting started with RevenueCat Paywalls: Get started here ↓ youtu.be/of1k0SvLyaI?...

Getting started with RevenueCat Paywalls

This is RevenueCat Paywalls - our paywall editor that gives you total flexibility, customization, and control. With our WYSIWYG editor you can easily replicate an existing paywall, fine-tune every…

youtu.be

React Native apps generate $31.78 in first-year value per paying customer. Native and Flutter sit around $21. That's a ~50% gap, from 115,000 apps in our data. Perttu Lähteenlahti on why it keeps happening: www.revenuecat.com/blog/enginee...

Why are React Native apps making more money?

React Native apps consistently earn more than Flutter and native apps. See what 2026 RevenueCat data reveals about conversion, RPI, LTV, and why React Native teams win.

revenuecat.com

App Growth Annual 2026: registration is open. Oct 21 – NYC + online. One day with the people building the world's most-used apps. Keynotes, workshops, and tactics you'll actually use. In-person is limited. Apply early. Virtual is free. appgrowthannual.com

App Growth Annual 2026 | RevenueCat's app growth conference

Get notified when App Growth Annual 2026 applications open. Stay in the loop on updates, speakers, and event details.

appgrowthannual.com

Checking UA campaigns 5 times a day hurts performance more than it helps. David Vargas, after 7 years running UA for 125+ apps, on the complete one-person system: four pillars, one channel, twice-weekly changes, no $30k MMP required. www.revenuecat.com/blog/growth/...

User Acquisition for One-Person Teams: A 4-Pillar System

Most solo UA systems are shrunken versions of a 5-person team's playbook. Here's a smaller, complete system designed for one – across 4 pillars.

revenuecat.com

Trial reminder notifications are one the best ways to improve your trial conversions. Learn how to implement them in this blog post by our developer advocate Perttü 👇 www.revenuecat.com/blog/enginee...

Apple just launched monthly subscriptions with a 12-month commitment. Here’s where to try (or avoid) the new configuration: 👎 You have bad retention 👎 You want annual plan cash upfront 👍 Localized pricing 👍 Users who want to commit, but can’t afford it www.revenuecat.com/blog/enginee...

Apple’s new monthly subscriptions with a 12-month commitment: useful, but probably not magic

Apple has introduced monthly subscriptions with a 12-month commitment: an annual subscription that customers pay for month by month. Developers can configure and test them now, and Apple says they’ll…

revenuecat.com

If you've ever build a subscription app on Android, you know how many headaches it can cause. Whether you go the hard route (building your Google Play Billing from scratch) or opt for the smoother path (🐱), we've got you covered with our new Android developer handbooks. 📚 → revenuecat.com/guides

📊 Introducing Benchmarks! Now you can see how your app's subscription metrics compare to other apps in your category directly in the RevenueCat dashboard Just head over to the new "Benchmarks" tab under "Analytics" in the sidebar to check it out now! 👀

1️⃣ Ship one paywall 2️⃣ Make it behave like many 3️⃣ Enjoy all your free time* Introducing Paywall Rules: → Show/hide components based on offers or variables → Personalize without new releases (or new paywalls) * Or fill it with other things you need to do Learn more 👉 revenuecat.com/blog/enginee...

We ran a company-wide Vibeathon to test vibe coding tools. Here's what we learned: 🚢 Shipping is fast 🤔 Understanding is not ⌛ App Store approval is the real bottleneck Read the full story on the blog ⤵️ www.revenuecat.com/blog/company...

We made our whole company vibe code apps — here's what we learned

AI makes building apps easier than ever. But shipping and monetizing them? That’s where things get hard — lessons from RevenueCat’s internal hackathon.

revenuecat.com

You can now annotate your charts 📈 to mark major events in your app's story! Mark major new versions, promotions, and more to help explain why your numbers are moving—or discover that they're not—across your subscription metrics @charliemchapman.com has the deets 👇 youtu.be/fVwix9qdmLc

Annotations in RevenueCat Charts

YouTube video by RevenueCat

youtu.be

So your app got copied. What next? With AI and vibe coding, functional clones of any app be generated in days. But just because someone can duplicate the app's features, doesn't mean you can't defend your hard work 🤺 Here's our developer's guide to copycat apps 👇 www.revenuecat.com/blog/growth/...

How to protect your subscription app from copycats and clones

Discover practical strategies for defending your app against clones. Learn how to use trademarks, App Store disputes, and subscription data to protect your work.

revenuecat.com

Running ads + subscriptions in your app? Stop measuring them separately. Blended ARPU = (Ad ARPU × % free users) + (IAP ARPPU × % paid users) One metric, one question: did revenue per active user go up? Get the framework 👉 revenuecat.com/blog/growth/measure-hybrid-monetization/

Blended ARPU Framework: How to Measure Hybrid Monetization

Learn how to use blended ARPU to measure hybrid monetization, align your ads and subscription teams, and stop fearing revenue cannibalization.

revenuecat.com