We're not allowed to wear shorts in the office because once in 2018 I wore shorts to the office
R/GA
@rga.bsky.social
An independent creative innovation company for the intelligence age
Brand guidelines are important because everyone needs a single source of truth to interpret as they wish
"There are too many cooks in the kitchen" actually the problem is none of these people know how to cook
When you click "not interested in this ad" you're saying no to new experiences. You're hurting yourself, really.
Situational Awareness is a hilarious name for a company that seems not to have considered the possibility that situations can change
Have a face-to-face conversation with another person, no phones? You mean like a podcast?
(On a first date) I know it's sort of uncool to say it, but I love my job! I'm the guy at Anthropic who destroys all the books after they're scanned.
Waiting to hear back on a pitch for something that was supposed to have been awarded a week ago
AI visualization tools can do anything, just add imagination! For example, I could use AI to imagine what "The Odyssey" would look like if Wes Anderson directed it. I could even use AI to imagine what other movies would look like if Wes Anderson directed them.
Really pushing the boundaries on this project (eating corn on the cob on camera during standup)
An exciting union between a thing that often makes stuff up and tells people whatever they want to hear, but authoritatively enough that they let it run their lives, and astrology
Watching the Sofia Coppola - Marc Jacobs doc and was shocked to learn people in New York once brought life and creativity to their dress
IMAX this, IMAX that, IMAXing why we can't have a fun little rom-com every now and then
When a guy in a hoodie shows up in a workplace training video, you know something dastardly is about to go down
The bittersweet pleasure of seeing a brand successfully execute ideas you pitched them years ago -- unsuccessfully, because the ideas were dismissed as wrong, off-brand, impractical. Happy you finally figured it out! 😘😘
Getting a data breach notification from a brand in 2026 is a little like getting carded in your 30s-40s. It's cute, honestly, you think that I haven't been here 800 times before and that this means anything.
Years-old recurring meeting invites for accounts you no longer have, with clients who are three jobs on, sent by people you no longer work with...
"We missed the mark" is a funny corporate apology. You set your own target, how could you miss it? The reality is you hit the mark, but people didn't like the mark.
What if every nation in the World Cup lost its immigrant players? It would be a very different tournament.... Love this eye-opening data-driven experiment put together by a team of (immigrant) creatives at R/GA: theimmigrantfactor.com
The Immigrant Factor — how immigration shapes the tournament
Take a nation's migrant players off the list, send them back to their roots, and watch its squad strength drop in the tournament.
theimmigrantfactor.com
Everyone on this flight is an iPad kid, a corporate laptop adult, or a max-type-size phablet senior. I have never felt more connected to the circle of life.
Celebrating July 4 weekend just as the Continental Congress did when they adopted the Declaration of Independence -- by working.