The business starter kit

@robbuildsbusiness.bsky.social

Is the idea good or bad? How can you find out? What can you do to get started?

I have talked to many people in the past who have business or product ideas but they are very protective over them, as in, they fear someone hearing it and stealing it. So far, even years later, none of these people have made a successful business out of any of these secret ideas.

My kids take inspiration from the businesses I've started in the past but they often miss a critical element. I always tell them don't make the product until you have proof that there is a market for it. They don't listen, so I am surrounded by unsold products...

Let's briefly talk about product market fit (PMF). PMF is how your product has real, measurable value for a specific market segment. Notice the measurable value, which is not theoretical and how that applies to a market segment, not just "everyone". Focusing on this is a major key to success.

My goal is to help local businesses, so I created a (in my opinion) really good customer reactivation system - but I'm finding this doesn't fit well because most businesses that want help don't have the loyal customers to reactivate... I need a better package offering to help with that.

I met a retired business owner who has had several successes over about 50 years and he told me this was his secret: identify the biggest bottleneck and focus on solving it. Then repeat. The bottleneck can be anything. It can be sales, fulfillment, employees, etc. it sounds simple but he is right.

Google pay works so well, it is a solid model for a one-click portable customer-info-and-payment system. I think there could be legitimate competition to amazon if every online retailer used this and someone ran a live index (more live than google shop) of all the online retailers.