Ryan Jones
@ryanjones.bsky.social
SVP, SEO at Razorfish. Founder SERPrecon.com Content Goblin eschewing good taste in exchange for eyeballs. Nihilist SEO / marketer / programmer in it for thrills. Hockey player. Programmer. Obsessed with cornhole. ryanmjones.com
I turned my pagerank based sports rankings into a full blown predictions site. Check it out: www.picksrecon.com
This will probably be the first and only time I write about EEAT. searchengineland.com/talk-about-e...
SEOs, we need to talk about E-E-A-T
Stop chasing mythical scores and tweaking author bios. Learn how PageRank, information gain, and user behavior affect Google rankings.
searchengineland.com
The "Fix" I'm seeing most tools make for Google's poisoned results is to keep scraping until you get 2 results that are over 90% similar - which means Google's anti-scraping defense is literally causing people to scrape almost 3X as much.
we're at the point now where fortune500 companies are issuing AI-written RFPs, and using AI to "judge" the submissions. Ugh.
What is commodity content? What did google say? and how might they actually measure it? www.serprecon.com/blog/what-is...
What Is Commodity Content? What Google Says | SERPrecon
Google says commodity content won't win in AI search. Here's what it means, how a search engine could measure it, and how SERPrecon scores it for you.
serprecon.com
Do read this! I especially like how Ryan took info from Perplexity and showed how it applies to all AI. Like SEO since hummingbird it is more important to get entity usage for the corpus not a single page.
Ryan Jones@ryanjones.bsky.social · 4w agoDon't sleep on this post. It's a proven process to get cited by LLMs.
why do boomers think they shouldn't pay property taxes once their house is paid off? do they think they should get free schools, police, fire, parks, trash pickup, etc too?
perplexity told us how their citation algorithm works. we dove in and told you what you need to do to rank in it. www.serprecon.com/blog/how-to-...
How to Rank in Perplexity: What Photon Reveals | SERPrecon
Perplexity's Photon post shows how its retrieval engine picks the pages it cites. Here's what it means for ranking in Perplexity, and how SERPrecon already measures it.
serprecon.com
If you want to know how to rank in an LLM, Perplexity told us: www.serprecon.com/blog/how-to-...
How to Rank in Perplexity: What Photon Reveals | SERPrecon
Perplexity's Photon post shows how its retrieval engine picks the pages it cites. Here's what it means for ranking in Perplexity, and how SERPrecon already measures it.
serprecon.com
if Google just offered a paid search API, they wouldn't have to worry about poisoning results.
Don't sleep on this post. It's a proven process to get cited by LLMs.
Ryan Jones@ryanjones.bsky.social · 4w agoPerplexity just told us how their algorithm works - and I dove in hard. Here’s what you need to know. www.serprecon.com/blog/how-to-...
Perplexity just told us how their algorithm works - and I dove in hard. Here’s what you need to know. www.serprecon.com/blog/how-to-...
How to Rank in Perplexity: What Photon Reveals | SERPrecon
Perplexity's Photon post shows how its retrieval engine picks the pages it cites. Here's what it means for ranking in Perplexity, and how SERPrecon already measures it.
serprecon.com
Perplexity just told us how their algorithm works - and I dove in hard. Here’s what you need to know. www.serprecon.com/blog/how-to-...
How to Rank in Perplexity: What Photon Reveals | SERPrecon
Perplexity's Photon post shows how its retrieval engine picks the pages it cites. Here's what it means for ranking in Perplexity, and how SERPrecon already measures it.
serprecon.com
I need to hire an SEO Supervisor for an in-person role in Plano, TX working with a consumer electronics client on technical SEO, GEO strategy, and collaboration with the paid media team. Interested? careers.publicisgroupe.com/razorfish/jo...
SEO Supervisor in Plano, Texas | Publicis Groupe Holdings B.V
razorfish is hiring a SEO Supervisor in Plano, Texas. Review all of the job details and apply today!
careers.publicisgroupe.com
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.
buff.ly
AI content is an ethical issue not a technical one. It's not about "can they tell?" it's "do my users want this?"
Building my own AI SOV tool lets me do cool aggregate stuff like this: freesov.com/pulse.php Need a cheap AI monitoring solution? Just bring your own API keys or DataforSEO credentials.
Pulse — AI Visibility Trends · FreeSOV
Pulse: platform-wide trends from FreeSOV — the domains AI assistants and search engines cite most, and the vocabulary they add when researching, across every tracked brand.
freesov.com
Zelensky on bombing the Russian data centers: “It’s pretty clear where the bots were coming from.”
Here's this week's updated college football rankings using Google Pagerank where every team links to the teams that beat them. Also, if you want the script it's here: github.com/thehockeygod...
Had all day free so I spent it coding. Made so much progress on SERPrecon. I can’t wait to share all this new content and new features once my team is done testing them.
When you're a nerd who also loves sports, you do nerdy things. here's this year's college football rankings determined by creating a "graph" where every losing team "links" to the team that beat them - and then running Google PageRank over the graph.
Let's talk about the new google query fan out change Old way: Give query to AI. Ask it to generate more queries. New way: Train ML model on hundreds of thousands of queries, Turn original query into vector. Model finds other query vectors near it.
An SEO test with made up keywords can NOT accurately test whether something is a ranking factor. Why? Because other than fastrank (pure BM25 and Cosine Similarity) almost every other Google system compares your document to the entire corpus. When you make up a term, there's no corpus to compare.
Trump economy is so bad MAGA had to resort to "renting the libs" because they can no longer afford to own.
If you want to actually understand how a search engine works here’s some suggested reading material.
LLMs.txt and Markdown files are the new META keywords. I'm shocked most of you aren't still putting "Britney Spears" in there like every car dealer used to back in the day.
I'm seeing so much weirdness with markdown files. You don't want to put a copy of your actual site in markdown in your sitemaps. bad idea. Search engines will index both. do you want that served to users? Most people are way over-thinking this. You don't even need a markdown version.