Sarah Mae (she/her)
@sarahmae.me
Playful branding & growth marketing ops for social impact founders and leaders. 🇨🇦 Writer, improviser, fantasy reader, sci-fi fan, actor, ex-high school teacher, PoliSci degree, WordPress dev. Furmum @lokijuankenobi.com Co-founder @ RecessLabs.ca
I like to think people on Bluesky know this. But just in case… In Canada we do not vote for our Prime Minister. Ever. Every 4 years we vote for our local representative and the leader of the party with the most seats becomes the Prime Minister. 1/2 #cdnpoli
My goodness, thank you Prime Minister Trudeau. For everything! 🍁🍁🍁 #IStoodWithTrudeau #IStillStandWithTrudeau
Sometimes we forget, how exciting it is to begin. So we try to start at the end, and miss the whole journey. #Words #Thoughts #Inspo #Quotes #BeginnersMindset #TrustTheProcess
tell me what is it you plan to do with your one wild precious life ~ Mary Oliver #Poetry #Words #MaryOliver
I wrote about the weaponization of free speech last summer. Didn't know what to do with it, so it’s sitting in a Google Doc lol… shorturl.at/F1Pm2 Meanwhile, @mollyjongfast.bsky.social at @vanityfair.com just published a piece on how Trumpworld is waging a war on words. Worth a read. ⬇️
Molly Jong-Fast@mollyjongfast.bsky.social · 2y agoNew piece in @vanityfair.com www.vanityfair.com/news/story/t...
Happy Family Day from your friendly neighborhood Spider-Fam! 🕷️❤️ #FamilyDay #TheDogPack #DogsofBluesky #DogsofBlsky #ChihuahuaSky #SpiderVerse #SuperFamily #WebSlingerFam #SpiderDog #Marvel #Spider-Man #SpiderBaby #SpiderDad #SpiderGwen #Cosplay @djshadowfigure.com @sarahmae.me
Landing pages are like dating profiles, if you don’t make it clear who you are and why you’re interesting, people will swipe away. 🚩🚩 What’s the biggest red flag you see on landing pages? — #Branding #BrandMarketing #LandingPages #ImpactBranding #Copywriting
On Chinese maps, Taiwan is typically labeled as “Taiwan Province,” reflecting the Chinese government’s stance that Taiwan is a province of China rather than an independent entity. Taiwanese maps and international maps generally label it simply Taiwan. Sound familiar? #GulfOfMexico
Do one thing every day that scares you. Me: **reads the news**
I’ve been doing a lot more “escaping” these days while my husband watches all the news. I keep telling myself I’m doing research for my future series 😂 What should I read next? Ive already read the 2 #PrinceOfSin books. #BookSky #KingdomOfTheWicked #Romantacy #BooksAndDogs @lokijuankenobi.com
The pawparazzi are so rude! I’m trying to sleep over here!! 🙄🥱 #TheDogPack #DogsofBluesky #BlueskyDogs #Chihuahua #SleepingDogs #NapKing #DogVideo #NoPhones #CutePets #PetSky #Funny #Yawn
Actors don’t “sell” emotions, they make you feel them. The best brands do the same. What’s the emotion at the heart of your brand? #Branding #BrandMarketing #ImpactBranding #SocialImpact
“Trans people are not invisible. Trans people deserve love. The queer community deserves to be lifted up. Music is love, thank you.” — Lady Gaga while accepting Best Pop Duo Performance at the #GRAMMYs
The logic of the coup that is going on now. And how to resist it. snyder.substack.com/p/the-logic-...
The Logic of Destruction
And how to resist it
snyder.substack.com
Good branding is like foreshadowing in a novel, it builds trust by setting expectations. What’s one thing you want your audience to feel before they ever work with you? #Branding #BrandMarketing #ImpactBranding #SocialImpact #Copywriting
Check out NPQ’s first starter pack on BlueSky! Join our community to connect with progressive and justice-driven nonprofit leaders and organizations: go.bsky.app/GdSWyty #npsky #nonprofitsky #socialjustice #leadership
Equity-Centered Leadership
Join the conversation
go.bsky.app
Social impact founders, your landing page isn’t a TEDTalk, it’s a map. Show your audience exactly where they’re going, why it matters, and what happens if they take action (or don’t). Clarity > Complexity. #Branding #BrandMarketing #ImpactBranding #SocialImpact #Marketing
Social impact branding isn’t just about telling people what you stand for, it’s about showing it in every interaction. What’s one way your brand builds trust before ever making a sale? #Branding #BrandMarketing #ImpactBranding #SocialImpact
I’ve seen brands bury the real selling point 5 paragraphs down on their landing page. Your audience shouldn’t want to go on a treasure hunt to know why you matter. Put the gold where they can see it! #Branding #BrandMarketing #SocialImpact #LandingPages #Marketing #ImpactBranding #Copywriting
Struggling to connect with your audience? Start by listening. Survey them, read reviews, and join their conversations. Insights come from curiosity. #Branding #BrandMarketing #SocialImpact #ImpactBranding #ImpactFounders
Not sure how to make your brand feel cohesive? Try this: Define three words your audience should feel when they interact with your brand. Then audit your touchpoints, are they aligned? #Branding #BrandMarketing #SocialImpact #ImpactBranding
Branding isn’t selling, it’s storytelling. But instead of “Once upon a time…” it starts with: “We exist to…” What’s the story behind your brand? #Branding #BrandMarketing #Copywriting #Storytelling #SocialImpact #ImpactBranding
Love this beautiful poem by Mary Oliver Who are your favorite poets/ writers? #Poetry #Copywriting #Writing
Improv rule: “Yes, and!” keeps the scene moving forward. #Branding rule: Listen to your audience, and then expand on their needs. It’s all about creating a conversation, not just a monologue. What’s one thing you wish your audience understood better about your brand? #Marketing #SocialImpact
