Mel Brennan
@segunirora.bsky.social
EASEL Animal Rescue League | Free Play America My Mission: https://www.easelnj.org/ My Linktree: https://linktr.ee/iammelbrennan
Often it's about the right pet connecting with the right forever home.
I Love Animals@petsanimals.bsky.social · 4w agoThis guy followed my wife and son home from the park. he had a chip and we found the owner lived 25 miles away from us. We returned him and the next day we received a call from the owner asking us if we wanted to keep him. Meet Boomer.
Every August 30th, Remember Elijah McClain.
I Don't Even Kill Flies
Every August 30th, Remember Elijah McClain
segunirora.substack.com
The takeover, its own architects concede, will not make the game meaningfully more affordable...The Federation has also not published the vision the vote is meant to serve... segunirora.substack.com/p/the-vote-i...
The Vote in Dallas Is Not the Reform
On Saturday, U.S. Soccer will move to absorb the country's largest youth organization. Yet consolidation is not accountability.
segunirora.substack.com
I was depressed about what I was seeing at #CONCACAF, walking the New York streets, when I ran into George Plimpton at a food stand; out of the blue, he asked me "Why the long face?". I told him "Where I work we can impact the whole world, but we diminish that work for the greed of two men." (1/2)
Two clocks ticking: #BookWeek is here and #FathersDay is close. Our eight Father's Day picks ship in time if you order by Sunday 30 August. Code DAD2026 for a surprise. 🎁 buff.ly/RA7CRxf
Gianni Infantino flew to a Caribbean children’s tournament he was explicitly asked to skip. To understand why, you have to understand what the Caribbean has always been worth in football… segunirora.substack.com/p/the-man-wh...
The Man Who Would Not Stay Away
Gianni Infantino flew to a Caribbean children’s tournament he was explicitly asked to skip. To understand why, you have to understand what the Caribbean has always been worth in football.
segunirora.substack.com
Can FIFA Even BE Reformed? Probably not; here’s how to build an alternative to it today. segunirora.substack.com/p/can-fifa-e...
Can FIFA Even BE Reformed?
Probably not; here’s how to build an alternative to it today.
segunirora.substack.com
Here is what I have come to believe, having sat inside the machine and read its private faxes. The cycle repeats...because the incentive structure is unchanged. Nothing has been reformed... segunirora.substack.com/p/the-fax-ma...
The Fax Machine and the Firings
On Kevin Lamour, Michel Zen-Ruffinen, and the machinery FIFA uses to make critics disappear
segunirora.substack.com
Describe your musical taste in three artists, no genres: - KRS-ONE - Rufus, featuring Chaka Khan - Queen
The #WorldCup is over. The questions about who runs football are not. FIXING FOOTBALL is Mel Brennan's view from inside CONCACAF - memoir, exposé and a reform agenda. buff.ly/jvy9v0R
At my first ever book signing, I signed my book, SAVING SOCCER (FIXING FOOTBALL outside North America) with a green pen. You know, green, for the field. Well, hopefully those picking up the book got it... a.co/d/0ceKHXhQ
Amazon.com
a.co
@greatdismal.bsky.social Artimage's name is Willis Corto. Always meant to ask you, was that naming a f-you to far-right extremism through the lens of the hateful IRL figure Willis Carto, who scholar George Michael called"undoubtedly the central figure in the post-World War II American far right"?
Uh...no. Unless we play our role in demanding the right TYPE of institution, we 100% will get the same kind, but called something different. It will feel like victory, until the most vulnerable test it. No, I don't want to hear from another single closed room about anything...
Andy Scollick@andyscollick.bsky.social · 3mo agoNo more Infantile. No more FIFA. No more corruption. That has to be a good thing.
Meh; it's more complicated than that. MAHA is 100% agenda-driven, making it mostly wrong on most things & partly right on a few, confusing those who haven't leaned into authentic info, but instead into choosing sides, in a public health context that gave us Crisco-is-fine! from 1911 until the 90s.
SpryOldLorax@spryoldlorax.bsky.social · 3mo agoNo, Raw milk is not healthier for you than pasteurized milk. No, vaccines don't cause autism. No, that common food additive is not "toxic" or "poison". JFC, people, use your damn brains and stop buying into this ignorant bullshit. These are not controversial takes. MAHA & Anti-vaxxers are WRONG.
When #FIFA Tries To Police FIFA, You Can Either Laugh...or Cry. I choose laughter. Then I choose replacement, not reform... segunirora.substack.com/p/the-galact...
THE GALACTIC COMEDY
When FIFA Tries To Police FIFA, You Can Either Laugh...or Cry.
segunirora.substack.com
There was a waiting room on the 17th floor where #CONCACAF delegates from small nations sat for hours with legitimate questions about money meant for their kids' football. The whole building knew. The whole building waited them out. I was the one they sent to say nothing, warmly.
"Dynamic pricing" is a lovely phrase for charging the maximum a desperate fan will bear and calling it a market. The 2026 #FIFAWorldCup final tickets hit five figures on resale. The game the sport claims to protect got priced out of watching itself.
Imagine the amount of propaganda it took to fool us into thinking this is all there is. Now imagine what happens the day it stops working... open.substack.com/pub/seguniro...
TITANIC
How Much Propaganda It Took to Keep the Possibility of America Away From Americans
open.substack.com
On my way out of the 2002 #FIFA World Cup a very powerful man handed me a check for $75, drawn on an account he had no right to touch. Small enough to insult. Illegal enough to instruct. The whole institution fits in that check if you look closely.
Excited to be joining the Carroll Book Festival on Saturday, September 19 as a Featured Author!
You can't fix this #FIFA thing by jailing the current crop & hiring nicer men. The machine concentrates power, kills accountability, & rewards loyalty, then manufactures the same leadership forever. Better people is a fantasy; better structure is what we need segunirora.substack.com/p/can-fifa-e...
Can FIFA Even BE Reformed?
Probably not; here’s how to build an alternative to it today.
segunirora.substack.com
Elite football lives entirely in the power-and-performance pillar: winning, spectacle, hierarchy. The pleasure-and-participation pillar - the kid, the pitch, the joy - is a rounding error in the budget. The final was six weeks of the first pillar cosplaying as the second. "This is unity." Sure.
Red card Tuesday, ban gone Thursday, one presidential phone call in between. The rules in world football - at #FIFA - are a velvet rope: lifted for the important, snapped back on everyone else. Structure is destiny, and this structure was built to bend one direction.
