Search Engine Journal
@sejournal.bsky.social
Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
Google loses Jeff Dean, who helped build Google Search and AI systems, replaced as Chief Scientist by DeepMind's Demis Hassabis. via @martinibuster.bsky.social #seonews #Google
Google Loses The Engineer Who Helped Build Search And Modern AI
Google loses Jeff Dean, who helped build Google Search and AI systems, replaced as Chief Scientist by DeepMind's Demis Hassabis. via @martinibuster.bsky.social #seonews #Google
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The machine reads deep and sends shallow. Here's why AI referrals land pre-convinced buyers on the most generic page your website owns.
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
The machine reads deep and sends shallow. Here's why AI referrals land pre-convinced buyers on the most generic page your website owns.
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Why the next decade of publisher growth will be won by publishers who incentivize the right behaviors and understand how audiences really discover their brand.
The Future Of Discoverability
Why the next decade of publisher growth will be won by publishers who incentivize the right behaviors and understand how audiences really discover their brand.
searchenginejournal.com
AI answers now end most search journeys before a click. Click Worthiness is a planning model for deciding where continued engagement still creates value.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
AI answers now end most search journeys before a click. Click Worthiness is a planning model for deciding where continued engagement still creates value.
searchenginejournal.com
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities. #ppcnews
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities. #ppcnews
searchenginejournal.com
Track prompts, cross-model visibility, and self-reported attribution instead of citations and referral traffic, where 80-90% of AI leads get mislabeled organic.
AI Visibility Measurement: What To Track & What To Ignore
Track prompts, cross-model visibility, and self-reported attribution instead of citations and referral traffic, where 80-90% of AI leads get mislabeled organic.
searchenginejournal.com
Search gave Reddit reach. Q2 showed the plan to convert that reach into daily use, and why marketers need more than visits.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Search gave Reddit reach. Q2 showed the plan to convert that reach into daily use, and why marketers need more than visits.
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Reddit CEO Steve Huffman revealed the platform's intent to show more evergreen content like recommendations and reviews. via @martinibuster.bsky.social #seonews
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit CEO Steve Huffman revealed the platform's intent to show more evergreen content like recommendations and reviews. via @martinibuster.bsky.social #seonews
searchenginejournal.com
Google now embeds Top Stories inside AI Overviews on 15.5% of U.S. trending news queries, and blocking Google-Extended won't remove publishers from it.
What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond
Google now embeds Top Stories inside AI Overviews on 15.5% of U.S. trending news queries, and blocking Google-Extended won't remove publishers from it.
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Anecdotal report claims that blocking AI training bots with Cloudflare prevents Googlebot from indexing websites. via @martinibuster.bsky.social #seonews #Google
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report claims that blocking AI training bots with Cloudflare prevents Googlebot from indexing websites. via @martinibuster.bsky.social #seonews #Google
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Google's new AI search report shows where your content appears, but impressions can't explain why it was used or if visibility mattered to users. #Google
Google Now Reports AI Search Impressions. Here’s How To Read Them
Google's new AI search report shows where your content appears, but impressions can't explain why it was used or if visibility mattered to users. #Google
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Tinuiti's Q2 2026 benchmarks show Google search, YouTube, and Instagram spending growth cooling against tougher comparisons, changing how PPC teams plan H2.
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Tinuiti's Q2 2026 benchmarks show Google search, YouTube, and Instagram spending growth cooling against tougher comparisons, changing how PPC teams plan H2.
searchenginejournal.com
WooCommerce Social Login WordPress plugin enables unauthenticated attackers to gain complete control of ecommerce sites. via @martinibuster.bsky.social #wpnews #WordPress
WooCommerce Social Login WordPress Plugin Enables Full Site Takeover
WooCommerce Social Login WordPress plugin enables unauthenticated attackers to gain complete control of ecommerce sites. via @martinibuster.bsky.social #wpnews #WordPress
searchenginejournal.com
Snapchat's Spotlight feature will no longer recommend wholly AI-generated videos in favor of promoting human-authored experiences. via @martinibuster.bsky.social #smmnews #Snapchat
Snapchat Clamps Down On AI-Generated Videos
Snapchat's Spotlight feature will no longer recommend wholly AI-generated videos in favor of promoting human-authored experiences. via @martinibuster.bsky.social #smmnews #Snapchat
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Three questions from OKF v0.2 test any page: where the claim came from, when it expires, and who stands behind it.
Open Knowledge Format v0.2 Adds A Trust Layer – No AI Agent Reads It Yet
Three questions from OKF v0.2 test any page: where the claim came from, when it expires, and who stands behind it.
searchenginejournal.com
Loren Baker and Kris Jones discuss why AI recommendations run on third-party sources, and what to fix first.
Why AI Recommends Your Competitor & What To Do About It
Loren Baker and Kris Jones discuss why AI recommendations run on third-party sources, and what to fix first.
searchenginejournal.com
The latest clickstream data from Datos shows the extent of the zero-click world we're living in, while throwing up a few more surprising (and encouraging) statistics.
The State Of Search In 2026: Zero Click Searches At An All-Time High
The latest clickstream data from Datos shows the extent of the zero-click world we're living in, while throwing up a few more surprising (and encouraging) statistics.
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One of the smartest SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons. via @martinibuster.bsky.social #seonews
Free Advanced Link Training Lessons
One of the smartest SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons. via @martinibuster.bsky.social #seonews
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Google's updated crawl budget documentation recommends serving Googlebot a 304 server response code for pages that haven't changed. via @martinibuster.bsky.social #seonews #Google
Google Recommends Using 304 Status Code To Conserve Crawl Budget
Google's updated crawl budget documentation recommends serving Googlebot a 304 server response code for pages that haven't changed. via @martinibuster.bsky.social #seonews #Google
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Google Earth's AI image generation feature was rolled back after the internet predictably used it to create realistic scenes of destruction. via @martinibuster.bsky.social #Google
Google’s AI Image Generation In Google Earth Literally Became Disastrous
Google Earth's AI image generation feature was rolled back after the internet predictably used it to create realistic scenes of destruction. via @martinibuster.bsky.social #Google
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AI assistants can answer local queries with a short list of names. Get the listings, reviews, and reputation fundamentals right before any AI tactics. via @mattgsouthern.bsky.social
Reviews, Reputation & Listings: The Local Signals AI Now Reads
AI assistants can answer local queries with a short list of names. Get the listings, reviews, and reputation fundamentals right before any AI tactics. via @mattgsouthern.bsky.social
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The European Commission's AI transparency law provides four ways publishers may qualify for an exemption from AI content labels. via @martinibuster.bsky.social
EU Commission Article 50 AI Transparency Law Has Four Exemptions
The European Commission's AI transparency law provides four ways publishers may qualify for an exemption from AI content labels. via @martinibuster.bsky.social
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Google's content refresh offers idea on areas to focus on when updating your own content for SEO. via @martinibuster.bsky.social #seonews #Google
Google’s Documentation Refresh Offers Ideas For SEO Content Updates
Google's content refresh offers idea on areas to focus on when updating your own content for SEO. via @martinibuster.bsky.social #seonews #Google
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Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding. via @mattgsouthern.bsky.social #Google
What Opting Out Of Google’s AI Search Features Means Now
Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding. via @mattgsouthern.bsky.social #Google
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Websites never had to separate "is this a person" from "is this agent allowed." PACT forces that question. Here's how to answer it.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs
Websites never had to separate "is this a person" from "is this agent allowed." PACT forces that question. Here's how to answer it.
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Google Search Console social reporting goes global, data links AI-detected pages to lower Google rankings, and AI opt-out may affect Top Stories visibility. via @mattgsouthern.bsky.social
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse
Google Search Console social reporting goes global, data links AI-detected pages to lower Google rankings, and AI opt-out may affect Top Stories visibility. via @mattgsouthern.bsky.social
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Google's John Mueller and Martin Splitt said that spammed search box pages may be treated as hacked and become a quality issue. via @martinibuster.bsky.social #seonews #Google
Google May Treat Search Box Pages As A Site Quality Issue
Google's John Mueller and Martin Splitt said that spammed search box pages may be treated as hacked and become a quality issue. via @martinibuster.bsky.social #seonews #Google
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WP Engine announced Commerce Connect, a safe way to scale to a modern platform without changing the current design, SEO, or user experience. via @martinibuster.bsky.social #wpnews #WordPress
WP Engine Partners With BigCommerce To Scale WordPress Stores
WP Engine announced Commerce Connect, a safe way to scale to a modern platform without changing the current design, SEO, or user experience. via @martinibuster.bsky.social #wpnews #WordPress
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Similarweb data shows 95% of ChatGPT's outbound clicks land on just a handful of sites, reshaping how publishers should value AI referral traffic. #Google
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data
Similarweb data shows 95% of ChatGPT's outbound clicks land on just a handful of sites, reshaping how publishers should value AI referral traffic. #Google
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GSC's AI Overviews impressions show no clicks, rank every AIO link at position one, and distort average position, masking real traffic and revenue declines. via @taylordanrw.bsky.social #Google
Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers
GSC's AI Overviews impressions show no clicks, rank every AIO link at position one, and distort average position, masking real traffic and revenue declines. via @taylordanrw.bsky.social #Google
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