Been trying to post daily. Some got 0 likes. That's fine. I'm not specifically trying to build an audience. I'm building a record of showing up for myself.
Seth Rose
@sethrose.dev
Senior Software Engineer. AI Automation Specialist. Building https://SocialSpool.com
Someone asked what SocialSpool does. I said 'you write posts on Monday and forget about them til next Monday.' They said 'oh, that's actually useful.' First real reaction.
My Injections are routine now. So is the weight loss. So was the overeating. The opposite of exciting but at least this one works.
Refactored a worker today. Nobody will notice. That's kinda the point though, right?
A user signed up. Didn't convert. Didn't matter. Someone found the site, read the page, and clicked a button. That's a funnel. A leaky one but a funnel.
I sleep 6 hours most nights. Not bragging. It's killing me. But 6 hours of sleep with progress beats 8 hours of sleep with regret.
Friday night. Kid's asleep. Codex is open. Not because I have to. Because for the first time in 12 projects, I think this one might work.
Down 23.5 lbs. The scale moved 0.5 this week. That's a stick of butter. I lost a stick of butter. I'll take it.
I used to think marketing was hard. It isn't. It's just telling people what you built. The hard part was my excuse to avoid it.
Protein: 180g target. Actual: maybe 120. The math doesn't work and neither will my muscles if I keep this up. Eating more today.
Someone asked if SocialSpool has an API. Yes. Full API. Docs. CLI. MCP. The product is ready. The marketing is the part I'm learning.
Tirzepatide doesn't fix your relationship with food. It quiets the noise so you can actually work on it. The work is still yours.
My ADHD means I can either do one thing for 6 hours straight or zero things while bouncing between 8 tabs. There is no inbetween.
People ask what stack I use. The stack doesn't matter. Shipping matters. Pick one and go.
Some days I feel like a founder. Some days I feel like a guy with a domain name and a Stripe account. Today is a Stripe account day.
Alcohol wipe, draw, inject, dispose. 90 seconds. The result is 23 lbs down. Worth it.
My biggest competitor isn't Buffer or Typefully. It's the voice in my head that says 'you're not enough.' That voice has 0 MRR too.
The MCP server works. Tested it with ChatGPT. It created a draft. Read my accounts. Helped me schedule some content.
Woke up at 5. Coded til 7. Kid woke up at 7:02. The window is small. You learn to be fast or you learn to be okay with unfinished code.
One thing tirzepatide taught me: hunger and boredom feel identical in my brain. Half the time I wasn't hungry.
Saturday is injection day. Down 23 lbs. 80 more to go. One week at a time.
If I could go back 2 months I'd tell myself: stop building. Start posting. The feature you're working on won't matter if nobody sees it.
Every indie hacker I follow has more MRR than me. Used to bother me. Now I just study their first 6 months. Everyone starts at 0.
Protein shake before bed. Not because I want one. Because my muscles are leaving and I need them to stick around.
The difference between a side project and a SaaS is a Stripe integration. The difference between a SaaS and a business is a customer. I'm working on step 2.
Third week of posting daily. The algorithm rewards showing up, well, in theory, I think. I hope.