How do voters perceive the political ads they receive, and what effect does their perception have? 📱 Using data donations from Germany and the US, a recent study finds that microtargeting in online political ads works largely through perceived tailoring. Read the study recap:
BLOG: Did you make this for me? A two-country study on individuals’ perceptions of tailoring in online political ads
Online targeted advertising has become an increasingly powerful tool with which political parties can engage their electorate. Utilizing data left by users throughout the web allows them to tailor the...
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