Sophie Bishop

@sophiebishop.bsky.social

She/her Studying influencers & ‘influencer creep’ in creative industries Associate Professor in Media & Communication, University of Leeds Pre order Influencer Creep now: https://www.ucpress.edu/books/influencer-creep/paper

An interesting piece from Aaron Timms about how ESPN's embrace of the creator economy has changed their sports coverage - "Influencer creep symbolizes a broader rot at the heart of the broadcaster as it attempts to stop interrogating the very sports it covers" www.theguardian.com/sport/2025/s...

ESPN has discarded brilliant journalism for squirts of memebrain swill | Aaron Timms

Influencer creep symbolizes a broader rot at the heart of the broadcaster as it attempts to stop interrogating the very sports it covers

theguardian.com

The @rollingstone.com list of most influential creators is Influencer Creep in action! For many, content creation did not start as their main gig - for example a former Hamptons private chef (@wishbonekitchen.bsky.social) and a former Team USA rugby player ( @ilonamaher.bsky.social).

25 Most Influential Creators of 2025

From streamers and podcasters to OnlyFans models and TikTok megastars, here's the people shaping the culture of 2025.

rollingstone.com