Steph Smith

@stephsmithphd.bsky.social

Assistant Professor of Marketing @ Chicago Booth. Researching how and why we choose what we choose. Sometimes it makes sense.

A new and fresh paper calls for a fresh start on a new platform. Hi y'all! 👋 Check out my paper with @spillersas.bsky.social and @krajbichlab.bsky.social - we look at the multi-faceted role of attention in opportunity cost neglect, using eye-tracking + computational modeling. Read more at the link!

Krajbich Lab@krajbichlab.bsky.social · last yr.

New article on the role of attention in opportunity-cost neglect, with the fabulous Steph Smith and @spillersas.bsky.social. Outside options that are explicit (Keep Money) vs implicit (Don't Buy), attract more attention, both gaze and gaze effect on choice. 1/n authors.elsevier.com/c/1kycc_Ebvv...