Cricket is awash with betting ads, most from companies operating where they have no licence (so illegal). I’ve updated research in this article; it’s getting worse & now betting ads in the 2026 Hundred, a competition marketed at kids 🤮 @cricketacademic.bsky.social www.playthegame.org/news/new-res...
New research: Cricket flooded with betting sponsorships after pandemic
Research by Play the Game reveals a surge in betting deals, with 1737confirmed partnerships between betting companies, cricket teams, tournaments, and players in the last two decades.
playthegame.org