Why is Google making all this new data available in Google search console now PLUS how to do competitor research properly. You can listen or watch to this heroic edition via: Apple: lnkd.in/eJDBZNjn Spotify: lnkd.in/euNw2Bah YouTube: lnkd.in/e44bHtx6

How clear is your own proposition, and what does the audience actually experience? The most useful insight is often closer to home. open.substack.com/pub/publishi... #marketing #publishing #contentstrategy #seo

Remember: 🚀 Five trillion searches a year is... 🚀 87 billion clicks a month.... 🚀 2.8 billion clicks per day... 🚀 119 million clicks an hour... 🚀 33,000 clicks every single second that Google sends to the open web. #seo #publishing #contentmarketing #journalism

Young audiences haven’t abandoned news. They’ve abandoned the old ways of finding it. That’s my main takeaway from this year’s Reuters Digital News Report. Read it now. www.publishingstrategies.co.uk/p/reuters-di...

Young Audiences Haven’t Abandoned News. They’ve Abandoned the Old Ways of Finding It.

The latest Reuters Digital News Report looks grim. But young audiences aren’t apathetic — their news habits have simply moved elsewhere.

publishingstrategies.co.uk

In my latest Publishing Strategies post, I look at why brands need to be much more thoughtful about methodology, business objectives, buyer journeys and qualitative analysis when it comes to prompt tracking. www.publishingstrategies.co.uk/p/ai-visibil... #seo #journalism #marketing

It's been a bit of a Google-heavy week and I have thoughts. Also, I have slides, well, Ezra Eeman's slides from his excellent keynote at the World News Media Congress to be precise. I'll bring the 🍷 open.substack.com/pub/publishi... #journalism #seo #google #publishing

I've just released my third electronic music album - think Boards of Canada, Luke Vibert and Orbital and you'll be in the right space. 12 months of hard graft without an AI prompt in sight, can you imagine? Spotify: open.spotify.com/album/5N8WHJ... Apple: music.apple.com/gb/album/a-q...

Most blogs fail in their brand objectives because the content isn’t connected to buyer intent or even a clear next step. If your blog is getting views but not enquiries, leads or sales conversations, this one is for you. www.publishingstrategies.co.uk/p/why-your-b... #marketing #publishing

What to focus on when optimising your podcast titles and descriptions to drive more audience. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo Beers & SEO with Barry and Steve podcast www.youtube.com/@BeersandSEO... #podcasts #journalism #seo #publishing

Setting an ineffective goal for your podcast is the No.1 reason why it will fail. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo And catch up more on the Beers & SEO with Barry and Steve podcast www.youtube.com/watch?v=YN5F... #podcasts #journalism #seo #publishing

Here's my key takeaways from The Podcast Show which was fantastic opportunity to hear from the very best about where they think the industry is heading. www.publishingstrategies.co.uk/p/five-thing...

The squinty-eyed brigade have arrived!

This week @polemicdigital.com and I have gone VERY meta on our latest pod - talking about all things PODCAST SEO. Tips and strategic advise. Apple: podcasts.apple.com/gb/podcast/h... Spotify: open.spotify.com/episode/3FXl... YouTube: youtu.be/YN5FKZDPqys #podcast #seo #journalism #publishing

Editing the next exciting Beers & SEO podcast with @polemicdigital.com and me. I don't seem to be impressed by his comments.

Screaming Frog Audits via MCP? Yes please. www.screamingfrog.co.uk/blog/seo-spi...

Screaming Frog SEO Spider Update – Version 24.0 - Screaming Frog

We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller quali...

screamingfrog.co.uk

Can. not. wait

If you've not read Google's recent article on Optimising for AEO, it's pretty good - hopefully it will result in less short-term AEO tactics that absolutely bomb after the first few months. developers.google.com/search/docs/...

Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central  |  Documentation  |  Google for Developers

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

developers.google.com

Experiment! Experiment! Experiment! was a core theme from yesterday's Newsrewired with loads of great case studies and practical tips for journalists. I've listed those that resonated most with me on my Substack below. open.substack.com/pub/publishi...

At #newsrewired kicking off with Ezra Eeman talking about how publishers can adapt to agentic ai.

I went to the fantastic event yesterday and I would like to tell you all about it. www.publishingstrategies.co.uk/p/flashes-an...

AI-generated podcast scripts, especially intros. Don't hand it all over to the AI. If your intro jars then you've lost the listener from the start!

Claude (or LLMs in general) need to get much better at communicating usage limits. Just tried to create a dashboard and WHAM! I've hit the limit in the first attempt.

Saw this, made me chuckle.

I'm pleased to announce I'll be joining the WTF is SEO? team on their spring community call on Wednesday, May 20 at 11 a.m. ET/4 p.m. GMT! Register to receive a reminder and ask a question: lnkd.in/eKd9TAUr And here's my latest article on the topic: lnkd.in/egqBv2qs #podcast #seo #podcasting

Find out: 🚀 The No.1 reason why some podcasts fail 🚀 A strategic framework to help you think about how to approach podcasting 🚀 Answers to questions like 'Does my podcast NEED to be a Video Podcast? www.publishingstrategies.co.uk/p/podcast-seo #podcasting #seo #marketing #journalism

Google have announced a series of new features that *should* result in more links back to websites - although we are starting from a very low base. For publishers with subscription strategies check out the form provided to better connect your content with paying users. blog.google/products-and...

5 new ways to explore the web with generative AI in Search

New updates to AI Mode and AI Overviews in Google Search make it easier for you to dive deeper online.

blog.google

Big push on video podcasts in the new iOS update.

Interesting session last night with Profound's Jasman Singh - you may be familiar with some of the insights here, especially if you went to a certain Google conference. I'll go into further depth in my substack. Thanks to Ryan Siddle and the team at Merj for organising.

Another great session with Similarweb on AI Visibility last night courtesy of Adelle Kehoe and the team. Here's Ethan Smith helping us understand how to find the truth - which is a topic I thought I'd left back in my philosophy lectures at Uni.

I thought bro was dead?