Rhys Elliott

@superhys.bsky.social

Head of market analysis at Alinea Analytics. Ex-Newzoo & Nielsen. Analysis in IGN, BBC, Giant Bomb, The Guardian, GameSpot, GIBiz and more. Lives on a canal in the Netherlands, but spends most of the time looking at screens instead. Very Welsh.

Steam is having another record year for revenue. In the first half of 2026, games on Steam generated $11.1B in gross revenue, the platform’s highest-ever half-year. That’s up 14.5% on H1 2025, and up 8% even on the holiday-heavy H2 2025. Analysis: alineaanalytics.substack.com/p/steam-is-h...

Steam is having another record year for revenue

Steam has generated $11B in the first half of 2026 alone, the platform’s biggest-ever six months, as per our estimates. Here’s the numbers and some of the games driving them.

alineaanalytics.substack.com

Assassin's Creed Black Flag Resynced is on course to be a much-needed hit for Ubisoft. Resynced looks poised for a HEARTY PC showing, already clearing 300K copies sold on Steam ahead of launch, worth almost $14M in gross revenue. Analysis: alineaanalytics.substack.com/p/two-summer...

Two summer games due to make a BIG splash

An Assassin’s Creed remake and an early-access farming sim are both shaping up for solid summer success.

alineaanalytics.substack.com

As H1 comes to a close, here's my GOTY list so far: 1. Mina the Hollower 2. Slay the Spire 2 (Early Access) 3. Mewgenics 4. 007 First Light 5. Forza Horizon 6 6. Marathon 7. Resident Evil Requiem 8. Saros 9. Pokémon Pokopia 10 Vampire Crawlers I can't bloody believe we're only halfway through.

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Forza Horizon 6 has sold almost 5M copies already! (Alinea estimates) Its gross revenue across platforms now exceeds $325M, with around 1.7M players opting for the premium advanced-access edition (including the Game Pass add-on). Free Substack write-up: alineaanalytics.substack.com/p/forza-hori...

Forza Horizon 6 has already sold almost 5M copies

Forza Horizon 6 is a certified HIT. We use Alinea Analytics' Steam and Xbox estimates to dig into the launch, Game Pass, the cross-platform split, and what comes next.

alineaanalytics.substack.com