Susi O'Neill

@susioneill.bsky.social

Tech communicator, speaker, author, thereminist, early electronic music nerd. Weekly tech & AI insights: https://rethinkhypecycle.substack.com/

futurism.com/artificial-i... Fast food chains have mostly gone all in on AI for operational streamlining. But most have failed. Chilis took a different tack, using tech investment to revamp ageing IT and taking robots that weren't improving the customer experience OUT of restaurants

Business World Stunned That a Restaurant Chain Is Doing Well Without Mindlessly Embracing AI

The casual diner chain Chili's is making headlines for being the one restaurant that didn't mindlessly start deploying AI.

futurism.com

hermit-tech.com/blog/ai-mani... @doctorow.pluralistic.net shared this corker in his @thenerve.news column by Nikhil Suresh: enterprise AI is a mania of emperor's new clothes, only the fierce loyalist survive culls yet few can show tangible CEO claims that AI is "changing everything" when it's not

AI Mania Is Eviscerating Global Decisionmaking

The reality of how much damage AI mania is doing to our ability to run institutions effectively.

hermit-tech.com

www.404media.co/inside-an-ai... Slopfluencers = new breed of eCommerce influencers shilling GenAI slop. Making millions, gifting Rolex - some met match with lawsuit from supplement firm claiming competitor waged a disinformation campaign from its "creator" network.

Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA

How a company called Rosabella used AI content to market its supplements: "If you’re trying to sell health products to a 50-year-old, well, make your avatar 50 years old."

404media.co

CDR, Corporate Digital Responsibility, determines whether AI will succeed for your customer. Poor AI leads to reputational failures - McDonald’s drive-thru fails by loading a mountain of nuggets in clear view, vs. Wendy’s incremental speed-up of the queue with voice AI. hbr.org/2026/07/resp...

Responsible AI Is Becoming a Growth Strategy

As artificial intelligence becomes embedded in products, services, and decision making, trust is emerging as a critical competitive advantage. Corporate Digital Responsibility (CDR) must evolve from a...

hbr.org

AI saving hrs per week isn’t a specific enough story for growth. As most gains are with the individual not organisation, most don’t track the real gains. Like doctors using auto-notetakers: time saved, limited. But studies showed burnout dropped: huge long-term win. www.make.com/en/blog/ai-m...

Expert guide: How to measure AI ROI beyond hours saved?

Hours saved alone won't show your real AI payoff. See how measurement should evolve at each stage of adoption, backed by research across 540 companies.

make.com

Gartner’s predicted search traffic will drop 25% in 2026. Yes, it will, but it varies by sector: health, education, tech queries answered in AI but conversely, product recommendations create a downstream trend for more branded search based on recommendations searchengineland.com/what-1-milli...

What 1 million keywords reveal about AI's impact on search

A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.

searchengineland.com

Meta’s layoff of 8,000 is a mess, as a lawsuit claims algorithms selected workers on sick or family leave disproportionately. The EU AI Act *should* kick in, stopping the machine from deciding on very human hiring and firing decisions. www.theguardian.com/technology/2...

Meta used AI to tag workers who took leave to be laid off, lawsuit claims

Lawsuit filed by dozens of employees says people who took maternity or disability leave were disproportionately selected for layoffs

theguardian.com

New York is the first of a dozen US states to press pause on “hyperscale” mega data centre builds. The clearest sign yet that public backlash to unconstrained infrastructure for AI will need a more sustainable path to growth. www.theguardian.com/us-news/2026...

New York becomes first state to impose one-year pause on new AI datacenters

Governor Kathy Hochul issues executive order enacting a moratorium on the large, resource-intensive AI facilities

theguardian.com

England’s defeat to Argentina in the World Cup wasn’t the most depressing thing to air that night. Anthropic’s internal ad asks ‘hard questions’ about whether AI can be trusted, implying it *may* destroy us all. A sage tweet asks: “Can Anthropic be trusted? “ futurism.com/artificial-i...

New Anthropic Ad Implies AI Could Kill Us All

A new commercial from Anthropic about asking the "hard questions" about AI implies that the tech could kill us all.

futurism.com

Those cryogenic heads in jars may be one step closer to getting a clone body to implant. In a weirder-than-sci-fi story, secretive startup R3 Bio go silent on its ‘organ sacks’-growing human organs in a lab without a brain, which may be controlled by US government. futurism.com/future-socie...

Secretive Silicon Valley Startup Tries to Quash Interview, Says It’s Definitely Not Working on Growing Brain-Free "Organ Sacks"

A cofounder of a secretive startup fought to keep an interview about its quest to build brain-free "organ sacks" out of public view.

futurism.com

Open Rights Group say UK has NO digital sovereignty plan, with dysfunctional IT procurement and over-reliance on a cartel of US vendors (hello Palantir). They advocate growing the “Digital Commons”, more investment in open tech and international collaboration www.openrightsgroup.org/publications...

Tech Giants and Giant Slayers: The case for Digital Sovereignty and the Digital Commons

Executive Summary Reclaiming Digital Sovereignty The high cost of digital dependency In Part I The Digital Sovereignty challenge we find: The UK’s current position Part II Current UK policy position...

openrightsgroup.org

For enterprise AI, tokenmaxxing is giving way to ‘valuemaxxing ’-seeking the best ROI from AI with the ability to swap tools to save dollars. The challenge isn’t likely to be enough demand, it’s providing the compute power - data centres, models, chips - to keep up www.cnbc.com/2026/07/12/a...

‘Almost unlimited’: Execs says AI demand remains strong even as enterprises move to ‘valuemaxxing’

AI-related chip stocks have been volatile amid a debate over AI demand and spending.

cnbc.com

More claws are out in Big AI - this time Apple sue OpenAI claiming it solicited candidates for its AI hardware to reveal confidential IP, acquired by ex-Apple Designer Johnny Ive, by asking them to ‘show and tell’ their work at interview www.theguardian.com/technology/2...

Apple sues OpenAI, alleging artificial intelligence company stole trade secrets

Suit claims OpenAI poached Apple workers, coaxing them to share confidential material in bid to create hardware

theguardian.com

LinkedIn ‘influencers’, we see ya: Pangram found 41% of social posts are FULLY AI-generated. No human harmed in making of ‘What my recent trip to Honolulu taught me about ABM marketing’. The most authentic social content from Reddit (3-13% AI-generated). www.pangram.com/blog/ai-in-y...

AI Content Is Everywhere on Social Media, Especially LinkedIn | Pangram Labs

We scanned over 1 million social media posts for AI content. It turned up on every platform we checked, and 1 in 3 top LinkedIn posts flagged as AI-generated.

pangram.com