Martin Stepanek
@techseovitals.com
👨💻 Enterprise Technical SEO Consultant ⚠️ Active mainly on LinkedIn - https://www.linkedin.com/in/techseovitals/
🟣 Underrated #TechSEO Tip Google has a crawl rate limit for every site. If your site is slow, it crawls fewer pages. Faster server response means more pages crawled. More pages crawled means faster discovery of new and updated content.
🟣 Underrated #TechSEO Tip: Don't let visitors leave your website when they hit a 404 error page. Turn that page into a fresh start. Guide them to parts of your site they didn't even plan to visit.
After a few weeks, I finally wrote a case study about recent success 🥳 In short, nearly tripling the LCP led to almost a 70% bounce rate reduction and an 80% increase in page views per visit. www.techseovitals.com/customers/to...
TOUCHIT Case Study
How I Helped Slovakia's Major Technology News Portal Achieve 93% Core Web Vitals Success
techseovitals.com
Crawled but currently not indexed 🚨 It's not always a problem; sometimes it's actually a goal. In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?" It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures... 1/5 🧵
Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).
Oliver H.G. Mason 📉@ohgm.co.uk · 11mo agoI hope I remember this when it would next be useful. chrisleverseo.com/blog/how-to-... from @chrislever.bsky.social
🟣 Underrated #TechSEO Tip Confusing page headings might be why qualified traffic isn't going to your content. When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling. 🧵 1/3
🟣 Underrated #TechSEO Tip Your search rankings will drop if Google can't see your website properly. When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience. 🧵 1/4
🟣 Underrated #TechSEO Tip Slow server response times are hurting your conversion rates. When your server takes too long to respond, visitors bounce before your page even starts loading. Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing. 🧵 1/3
🟣 Underrated #TechSEO Tip Unreliable SEO plugins might be stunting your business growth. Each plugin adds code that loads on every page visit. Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content. 🧵 1/3
🟣 Underrated #TechSEO Tip Critical website issues often go unnoticed until customers start complaining. A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it. 🧵 1/3
🟣 Underrated #TechSEO Tip Shared hosting can be wrecking your business potential. When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower. 🧵 1/4
The new video is out! 🥳 I dived into LCP within Core Web Vitals but more from the business perspective 💰 youtu.be/CWlQdCpcXI4
The Speed Secret: 14% Fewer Bounces and 13% More Sales
Your website visitors decide to stay or leave in under 3 seconds. Here's the one metric that determines their choice.Discover how Renault transformed their w...
youtube.com
I’ve worked with dozens of slow websites and found that most weren't actually underpowered - they were just overloaded with forgotten code. The average business website carries 300-500KB of unused JavaScript and CSS. That's like paying rent for office space nobody uses. 🧵 1/5
In less than one hour, we will dive together into crawl budget, but this time from a different perspective #seocharity www.youtube.com/watch?v=XUgi...
Crawl Budget From the Other Side
YouTube video by SEOcharity
youtube.com
Recently, I played with performance data comparing what Google CrUX offers vs full RUM insights. A testing site had amazing Google performance scores, but real-user monitoring revealed something else. The disconnect? 🧵 1/4
Hidden code errors that most businesses never check 🤖 When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want. 🧵 1/3
I found something surprising while auditing a site last month 🤯 Their cookie consent popup was adding 2.9 seconds to page load time. The math is easy… Every second of delay = 5% conversion loss For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉 #TechnicalSEO #GDPR 🧵 1/4
So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile www.seroundtable.com/alan-bleiwei...
The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving Search Marketer
I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile,...
seroundtable.com
I discovered why some websites convert 3x better than others 🧐 The difference isn't better text or fancier designs. It's how fast your biggest image or headline loads when someone first visits your page. #TechnicalSEO #WebPerformance #LCP 🧵 1/5
90% of B2B buyers now use AI tools for researching purchases 🤖 38% use ChatGPT specifically when evaluating technical requirements. When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches. #TechnicalSEO #AISearch #AIVisibility 🧵 1/4
In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾
Your best-performing content is generating zero revenue. Not because it's bad. Visitors just can't find your money pages from it. Imagine a retail store having no signs to point to their bestselling items. That’s what poor internal linking does to your high-converting pages. 🧵 1/6
Would you wait in a slow checkout line? Your customers won't either 😤 If your website is slow, visitors just leave. A frustrating shopping experience means abandoned carts and lost revenue. Tech SEO and web performance aren't just about rankings. They directly impact how much money you make.
Why are we still using full-page overlays with loading bars in 2025? 🤯 It's basically proof that the developer know almost nothing about SEO and web performance. If you need a loading bar to fix something as a web developer, then something is clearly wrong. 🧵 1/2
When web performance becomes a product priority, the results speak for themselves… Happy users and visitors, better conversions, and higher revenue. Is it not enough? Then check your technical SEO with my free checklist! You'll find the link in the first comment below ⤵️
Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25
