3 months ago, I started Full Moon Forum for women founders, executives & innovators. No pitching. No selling. Just real conversation. But relationships aren’t built in two hours. That’s why Full Moon Forum doesn’t end when the gathering does. fullmoonforum.org/membership

Your network gets bigger as your career grows. But the number of people you trust with an unfinished thought gets smaller. A network and a peer group aren’t the same thing. I wrote about why that matters. 👇

I’ve been rethinking what a “personal brand” is. Not a more polished version of your resume. A more complete picture of the person behind it. So I rebuilt ThatAndreaM.com around an idea that feels much more like me: Figuring it out in public.

Full Moon Forum started with a table in Philadelphia. Last week, the Sturgeon Moon taught me the table was never the point. The women, and what happens when you give them space for real conversation, are. Next up: Harvest Moon, virtually + in Philly. fullmoonforum.org/gatherings

Sturgeon survive by navigating deep, changing water, then rising to the surface. This Thursday, that's our theme for Full Moon Forum's first virtual gathering. What's been taking shape beneath the surface for you? fullmoonforum.org/gatherings

I spent my career learning how to succeed as the outlier. This year I decided to build a different room instead. That's how Full Moon Forum started, a peer group for innovative women who are done adapting to the room. New post + upcoming gatherings: www.topularstrategy.com/blog/the-adv...

The advice I stopped giving women

After a career spent learning how to succeed as one of the only women in the room, I started asking a different question: What if we built a different room?

topularstrategy.com

For women founders, executives, and innovators: I’m hosting Full Moon Forum, a private gathering space for women leaders to connect openly and off the record. If you’d like an invitation to our next virtual gathering this Thurs, Aug. 27, request one at fullmoonforum.org.

Full Moon Forum | The Peer Group You’ve Been Missing

An invitation-only community for women founders, executives, and innovators to build the peer relationships that get harder to find as you become more senior.

fullmoonforum.org

Trying to find a lightweight CRM solution I came to the realization that AI product-bloat is real. This might be the REAL reasons SaaS products are dying. Product managers need to show some restraint in what features make it into their products, ESPECIALLY with AI.

Under Monday’s Strawberry Moon, a room of women founders, executives, and innovators talked about the things they can’t say anywhere else. That was the first Full Moon Forum. Next one: September 25 during the Harvest Moon.

Toronto Product Conference - May 28 - speaker announcement! Hype! Some of my favourite product people are speaking! @johncutle.fish @thatandream.com @focusedchaos.co Tickets: www.tpma.ca/conference/t... #Toronto #TorontoProductCon #productmgmt

I saw this quote today and it kept echoing in my head. Love the life you live. It doesn't have to be a fancy destination or an amazing view. Today, for me, it meant choosing to work from my patio. Birds chirping, little bit of traffic, laptop open. This is enough.

I'm speaking at Toronto Product Con on May 28. The session: three leadership traps that keep high output teams stuck and what it takes to break the pattern. Are you going? Let me know. I'd love to connect while I'm in town.

Which team are you on right now: shipping features or making markets? Talking about the difference at Toronto Product Con on May 28.

Stop "shoulding" yourself this holiday season. My word for 2026: Adventure. What's yours?

Three questions for the end of year: → What to START doing? → What to KEEP doing? → What to STOP doing? Be brutally honest.

Your permission slip to NOT do everything between now and January 1st. It's ok for it to be business not as usual.

Up and to the right is a simplification of what success looks like, but it never plays out that cleanly in reality. I learned, very early on, that the path to your ultimate goal is often the "silly path." It has missteps, turnarounds, and in hindsight, was the harder way to go.

My book didn't start with an outline. It started with fear. A talk I over-prepared for. And one drawing I couldn't stop thinking about. When I ask other authors if I should write a book, they usually say, "Don't do it."

I thought being the “glue” made me indispensable. Turns out, it made me the bottleneck. A thread for burned-out tech leads stuck in the Context Keeper Trap 🧵

I'm rebuilding my technical leaders advantage course directly on my website, rather than hosting it separately. Every time I need to set up secret keys for authentication in APIs I feel like I am practicing dark magic. Is that just me? #buildinpublic

Technical leaders: want to start 2026 with a breakthrough plan? Course + live workshop with me on Dec 10. Black Friday pricing ends Saturday midnight. → beyondincremental.com/offers/blac...

Go Beyond Incremental in 2026. Enrollment is now open for my course + live workshop designed for product and engineering leaders who want to break out of reactive mode and lead with clarity. Details below.👇

Stop drifting into another year. If you’re a technical product leader ready to lead 2026 with clarity, confidence, and momentum: This is your reset. Black Friday access now open. 🕓 Ends Nov 29 🔗 beyondincremental.com/offers/blac...

Clarity Curiosity Customers Camaraderie Coordination Unlock the 5 keys to team success: topularstrategy.com/2022/06/08/...

5 Keys to Product Team Success - Topular Strategy

1. Work that Matters Is your team mission-driven? Can your team answer what the company is trying to achieve and how they get there? At my first startup, I had an offsite where I wrote questions about the company on index cards. I had my developers each pull an index card and respond as if

topularstrategy.com

The biggest leadership breakthroughs rarely come from adding more tactics. They come from seeing the blind spot you’ve ignored for years, and finally naming it. Take the 5-minute breakthrough leadership assessment, and see where you rank: beyondincremental.com/assessment

You can chase meaning. Or you can chase money. Or you can do what most high-performers forget: Balance the equation. thatandream.gumroad.com/l/3p

Career Planning Framework

Feeling stuck or uncertain about your next career move?The Career Planning Framework helps you cut through uncertainty and design a career that fits your life - with the purpose, balance, and pay that makes sense for you.This guided workbook helps you clarify: the work that gives you meaning, how you like to spend your days, and the compensation that supports your life.What You'll DiscoverMost career advice focuses on climbing ladders or building skills, and even worse, we often default to what others think success should look like.But the best career decisions come from understanding what you actually need across three essential areas.This framework helps you step back and examine what you really want from your career, so that you can be confident about where you are headed and why.💡 Find Your PurposeWhat makes work meaningful to you?Move beyond generic mission statements to identify the specific impact you want to make and clarify your "why" for showing up each day.🧠 Understand How Y

thatandream.gumroad.com

The Beyond Incremental framework helps leaders bring together: ✨ People: how you multiply impact ⚙️ Performance: how you turn clarity into results 🔥 Passion: why your work truly matters When these three align, the impossible starts to look inevitable.

🚀 Big news: BeyondIncremental.com is live. What started as a 48-hour build turned into a two-week evolution: a real-world test of the Breakthrough Leadership Framework. It’s not just a website. It’s a living lab for how leaders create momentum.

Do you leave "co-authored by Claude" or your AI tool of choice in your commit messages in git? I'm not. It seems like it might invite IP issues that I don't need. Are others doing the same? #buildinpublic #vibecoding

Entrepreneurs are not afraid to hustle. There is nothing more fun than seeing a group of potential customers and figuring out how you can serve them. Does that make me an outlier or an adrenaline junkie?