Mike MacMillan
@theb2bseo.com
SEO, cyclists, & hobbyist grappler based out of the east coast of Canada. https://www.theb2bseo.com/
Redirects are important! With the Canadian Elections approaching & the costing platforms being released, many folks are using that information to inform their decision. If you don't redirect the old to the new, searches like "Liberal Costing Plan" deal with outdated info. liberal.ca/costing-plan/
Small SEO team? Here’s the lean playbook: - Target pages ranking 5 to 10 - Consolidate related keywords - Prioritize by intent, volume, and capacity One focused page > scattered efforts.
"We thought everything was fine. Until it wasn’t." Hidden technical SEO issues quietly wreck performance. Canonical errors, site speed, crawlability: if you're not monitoring, you're reacting too late. GSC + regular audits + proactive checks = insurance policy.
A marketing leader recently told me why SEO partnerships often fail. It’s not about deliverables; it’s about strategic alignment and relevance. A partner brings: - Flags issues before they surface - Provides recommendations anchored in business goals - Balances near-term wins w/ long-term impact
Your subject matter experts = your hidden content engine. Record. Repurpose. Distribute. Turn one expert conversation into months of content. No extra headcount. No extra hassle. #ContentOps #ThoughtLeadership #B2BContent
The retainers don’t work anymore. A Bay Area marketing leader summed it up: “We need partners who scale with us, not contracts that trap us.” I hear this constantly. Startups are done with rigid retainers. They want relationships that flex... with results that scale.
The AI shift in search is bigger than we think. A recent conversation with a Bay Area marketing leader drove this home. Search is no longer just about SEO. It’s about becoming the answer AI pulls into its models.
When a site is technically solid, reporting gets tricky. • Fewer obvious fixes don’t mean nothing needs attention • Even minor issues like render-blocking resources can matter • Strong foundations need ongoing maintenance, not just one-time fixes Audits aren’t just about finding problems.
Struggling to rank? It’s usually not a content or tech issue—it’s a strategy problem. • Content needs to match intent, not just keywords • Agencies can create execution bottlenecks • Ignoring Search Console means missing key insights More SEO isn’t better. Smarter SEO is.
AI Will Change Search. The Question Is How. SEO is shifting. Paid budgets are shrinking. AI-driven search is rewriting the rules. The best teams are adapting now. Is yours?
SEO is a Company-Wide Effort SEO is not just marketing. Product, dev, and sales all impact results. If they are not aligned, SEO stalls. Who outside marketing drives SEO at your company?
The Real Problem With SEO Agencies Agencies rotate staff too often. You onboard them, they learn your business, then they’re gone. No continuity, no deep product knowledge. Ever dealt with this?
Content teams should own the SEO that matters most, product-driven content. They know the audience, the messaging, and what actually converts. Agencies & consultants still play a key role, but long-term SEO success starts in-house. Who’s doing this well? #SEO #ContentMarketing #InHouseSEO
Follow up emails sent, now to focus, coffee ✅, adhd Spotify playlist ✅…. 🐿️
I am pretty honoured to share the virtual stage with the talented SEOs for SEO in 2025 live stream. Thanks for having me @majestic.com www.youtube.com/watch?v=857w...
SEO in 2025 Book Launch Celebration
YouTube video by Majestic
youtube.com
2 of our projects are done for the calendar year, one that was heavily tech SEO convince devs that SPAs are a bad idea and bandaids on top of bandaids are not sustainable. 2 more left before breaking for the holidays. Home stretch! My first day not in front of the computer will involve hand tools!
