It's New 8/25: Google bugs galore @mordyoberstein.bsky.social on generative AI SEO, missing reviews, @themarketinganu.bsky.social Microsoft Max CPC, Google Ads experiments, @gregfinn.bsky.social Gemini loading ads and LSA changes www.youtube.com/watch?v=6Wxu...

It's New 8/25: Google bugs galore, generative AI SEO, missing reviews, Microsoft Max CPC, and more

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

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I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers! Read more 👉 https://bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

It's New 8/13: Google rank volatility, careful with Cloudflare, @mordyoberstein.bsky.social on ChatGPT sources harder to find and @gregfinn.bsky.social on easier Google Search Profiles and we hope @themarketinganu.bsky.social found 🐳 www.youtube.com/watch?v=gpE_...

It's New 8/13: Google rank volatility, ChatGPT sources harder to find & easier Google Search Profile

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

youtube.com

I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers! Read more 👉 https://bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years. Read more ��� https://bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

AI Overlords – This is Why We Want Control: https://bit.ly/4mSVK3v #AddressBusinessChallenges #FullyRealize #CurrentAiBoom

Negative Keywords: The Unsung Hero of PPC Campaign Performance �� https://bit.ly/45CF7mv #StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Negative keywords are search terms that you specifically exclude from triggering your ads. Read more ��� https://bit.ly/45CF7mv #StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird) �� https://bit.ly/4mD7CXv #AutomaticShortsPlacement #YoutubeShorts #DemandGen

All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?” Read more 👉 https://bit.ly/4mQXYQF #PPCChat #PPC #CommunityMemberSuggested

Why Ad Extensions Can Transform Your Google Ads Performance �� https://bit.ly/4gQgbfr #BoostVisibility #ClickThroughRates #PPCChat

Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types. Read more 👉 https://bit.ly/3H8wF5i #TransformingPpc #KeywordBidding #ConversationalAdvertising

Google error – user cannot complete purchase ▸ https://bit.ly/3JDAe3Y #OnlineStore #PPCChat #PPC

AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i #TransformingPpc #KeywordBidding #ConversationalAdvertising

Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve. Read more ��� https://bit.ly/4mDH87U #GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns

PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries Read more 👉 https://bit.ly/45CF7mv #StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out. Read more ��� https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance. Read more ��� https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so

Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign. Read more 👉 https://bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy. Read more ��� https://bit.ly/44vHbgb #ResilientMarketingStrategy #PaidMedia #LongTermGrowth

“Wait — what even is this?” Read more 👉 https://bit.ly/3GBx5jX #EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught

Measure backend results: Look at profit, NCAC, LTV, and customer counts. Read more ��� https://bit.ly/4lNqrXT #BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime

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EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization. Read more 👉 https://bit.ly/3GxGid0 #PpcLive16 #SpeakersUrgedMarketers #AdManagers

Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation. Read more ��� https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno

Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad. Read more ��� https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns. Read more 👉 https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

A Dynamic Search Ad campaign or DSA, is a type of campaign in Google Ads where Google helps you match your website URL to people’s searches. Read more 👉 https://bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

Why You Should Care About ImpressionShare (and What to Do If It’s Low): https://bit.ly/4l3vUZO #ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

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