The PRFAQ book
@theprfaq.bsky.social
The PRFAQ Framework is a book by @calbucci.com that adapts Amazon Working Backwards 6-pager framework to work for everyone. Read the book and download free resources on www.theprfaq.com.
Software engineers, PMs, designers, and CS / ML / MBA students: We're doing a Startup Fair @ Startup Day 2026. Builders from Clarify, Yoodli, Clearly AI, Predictable Machines, and more will talk product, tech, and their roles. No recruiters. May 15. Free 👉 seattleflow.org/fair
The Startup Day 2026 speaker lineup is live. 16 founders. 30+ startups built between them. Over $1B raised. Products used by billions. Seattle, May 15. Here's who's on stage. 👇
Early-bird tickets for Startup Day 2026 end tonight at midnight. $195 today. $295 tomorrow. 15 founder talks. 1:1 investor meetings. Co-Founder Match. @ericries.bsky.social + Terry Myerson keynotes. Startup Fair. Free copy of Eric's new book. seattleflow.org/startupday
Startup Day 2026 | The Founder Conference | Seattle - May/15
Seattle's one-day conference for founders and future founders. Tactical talks, co-founder matching, advisory meetings, startup fair. May 15, 2026.
seattleflow.org
.@ericries.bsky.social wrote the book that changed how startups get built. His next one will change how they stay built.
@ericries.bsky.social keynoted Startup Day back in 2011. I guess Seattle founders didn't scare him enough, and he's back for more! Eric is opening Startup Day 2026! The author of The Lean Startup has a new book, Incorruptible. Ticket buyers get a free copy! ☔️🚀 seattleflow.org/startupday
Terry Myerson left Microsoft after 21 years to build Truveta, now a $515M+ company saving lives with data. He's keynoting Startup Day 2026. Early bird ticket sales end this Friday. seattleflow.org/startupday
Early bird tickets for Startup Day 2026 end March 13. Save $100. 400+ founders. 15 talks. 1:1 investor meetings. Co-founder matching. Startup Fair. All in one day at Bell Harbor in Seattle. seattleflow.org/startupday
Startup Day 2026 | The Founder Conference | Seattle - May/15
Seattle's one-day conference for founders and future founders. Tactical talks, co-founder matching, advisory meetings, startup fair. May 15, 2026.
seattleflow.org
Built the Startup Day 2026 Conference website and back-office with Claude Code. Zero hand-written code. 3 weeks. 130 tickets. I wrote an article covering the design, strategy, workflow, deployment, testing, etc. startupday.seattleflow.org/how-we-built...
How We Built This | Startup Day 2026 | Seattle Flow
How we built the Startup Day conference website in three weeks using AI, Claude Code, and zero lines of hand-written code.
startupday.seattleflow.org
Something is happening in Seattle right now. Layoffs + AI + Tech + ☔️ = countless side-projects, ready for the next step -> Founders galore. What's missing is a place where it all connects. We built it. 🧵
My book The PRFAQ Framework is now an audiobook on Audible! 🎧 I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers. Listen today! amzn.to/46JoUNj
The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You
Amazon.com: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You (Audible Audio Edition): Marcelo Calbucci, PRFAQ Lab LLC, Virtual Voice: Books
amzn.to
You’ve been using LLMs wrong to help you with product strategy! Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now. 1/3
Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday. It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more. Register today: 👉 www.theprfaq.com/workshop
Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action. www.theprfaq.com/workshop
The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context. My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more. www.theprfaq.com/articles/vib...
From Vibe Coding to Marketing Plans: How PRFAQ Provides AI Context | PRFAQ
theprfaq.com
To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week! Get your copy ASAP! Go to www.theprfaq.com/buy to get your copy. *Yes, it's a thing.
People think they need clarity before writing, when, in fact, writing is how you get clarity.
Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...
The Amazon Writing Culture | PRFAQ
theprfaq.com
I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...
How to Use Amazon's Powerful PRFAQ Framework For Any Project | Marcelo Calbucci
Welcome to the 'NewFounder' edition of the newsletter.
beesletter.substack.com
Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn
PRFAQ - Working Backwards Workshop (Beta) · Luma
[This is an experimental workshop for people to learn about the PRFAQ Framework/Working Backwards] Are you struggling to create an inspiring vision for your…
lu.ma
AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer… www.theprfaq.com/articles/ai-...
Should I use AI to write my PRFAQ? | PRFAQ
theprfaq.com
We are hosting our first workshop! Check it out...
Marcelo Calbucci@calbucci.com · last yr.Do you want to learn more about PRFAQ and Working Backwards? I'm hosting a workshop for you to learn and practice what I included in my book. It's on May 9, and the first one is free. Check it out on www.theprfaq.com/workshop
Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey. I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match. www.theprfaq.com/articles/the...
The Four Types of PRFAQ | PRFAQ
theprfaq.com
I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...
Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci
YouTube video by Product Mastery Now
youtube.com
Time is running out! 🕙 Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
The PRFAQ book@theprfaq.bsky.social · 2y agoFor Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision! Use coupon code BSKY20. www.theprfaq.com/buy
The best way to get started with a PRFAQ is to read an example. www.theprfaq.com/articles/sta...
Your journey starts with a PRFAQ Example | PRFAQ
theprfaq.com
For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision! Use coupon code BSKY20. www.theprfaq.com/buy
Buy The PRFAQ Framework book: Adapting Amazon’s Innovation Framework to Work for You by Marcelo Calbucci
A system for innovators to think critically, articulate ideas, and inspire action.
theprfaq.com
84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution. Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation www.linkedin.com/pulse/your-c... #Innovation
Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...
Divergent vs. Convergent Strategy | PRFAQ
theprfaq.com
