Etcetera Type Company. Tyler Finck open-sourced his way to 860 million views on Epilogue alone. Pre-installed in Figma, on Google Fonts, built for everyone. NYT, WSJ clients. Philosophy: give it away if you can survive. www.thepunch.studio/foundry/etcetera-type-company-etc
Punch
@thepunch.studio
thepunch.studio The independent type foundry index. Buy direct from the designers who actually draw the letters. No Monotype. No conglomerates. No middlemen.
Canada Type. Patrick Griffin and Kevin Allan King building from Toronto since 2004. Twenty years of revivals and originals—Gibson, Rialto, Acropolis, Figgins. Massive library from designers who were frustrated with what existed. www.thepunch.studio/foundry/canada-type
Punchcutters spent 500 years perfecting optical sizing—thicker strokes at small sizes, finer details at large. Desktop publishing threw it out for scalable outlines. Variable fonts are slowly rebuilding what we lost.
Newlyn. Miles Newlyn building brand typography from the UK for 25+ years. Honda, Land Rover, two Olympic Games, Tate, Zaha Hadid on the client list. Custom type for corporations that actually need custom type. www.thepunch.studio/foundry/newlyn
The dagger † is technically called an obelisk. Medieval scribes used it to mark corrupted passages. Printers made it a footnote marker. Biographers still use it before death dates. Five centuries of stabbing text with the same symbol.
Indian Type Foundry. Satya Rajpurohit building from Ahmedabad since 2009. Poppins, Kohinoor, General Sans—300 families across 20 scripts. One of the world's largest independents feeding Google Fonts and major tech. www.thepunch.studio/foundry/indian-type-foundry
Jeremy Tankard Typography. Cambridge foundry since 1998. Microsoft, Adobe, Eurostar, Oxford University on the client list. Bliss, Enigma, Corbel—British humanist type with corporate reach. www.thepunch.studio/foundry/jeremy-tankard
What typeface do you recommend to everyone but secretly got tired of years ago?
Okay Type. Jackson Showalter-Cavanaugh building warm American type from Chicago since 2008. Alright, Harriet, Okay, Euchre—approachable faces with craft behind them. Boutique mentality, meticulous execution. www.thepunch.studio/foundry/okay-type
The floral heart glyph is also called hedera—Latin for ivy. Named after Aldus Manutius, the Renaissance printer who perfected it. Ivy symbolized fidelity to Romans. Typography's original valentine.
TypeTogether. Veronika Burian and José Scaglione building editorial typography since 2006. Adelle, Bree, Abril—text faces that work across Arabic, Greek, Thai, Hebrew, Devanagari. Multiscript expertise most foundries don't attempt. www.thepunch.studio/foundry/typetogether
Bretagne. Lucas Le Bihan building open-source type from Brittany since 2019. Self Modern, Kernevel, Happy Times at the IKOB. French experimental faces that cost nothing because he wants you to use them. www.thepunch.studio/foundry/bretagne
The ampersand is a ligature of 'et'—Latin for 'and'. It was the 27th letter of the alphabet until the 1800s. Tomorrow is Valentine's Day. The ampersand remains the most romantic glyph we have.
Or Type. Iceland's first type foundry, Reykjavik since 2013. GUNMAD building experimental faces that challenge convention—Forzata, Boogie School, Landnáma. Nordic vernacular with teeth. www.thepunch.studio/foundry/or-type
The pilcrow ¶ started as a C for capitulum (chapter). Scribes drew it to mark new paragraphs. When printing arrived, compositors left space for hand-drawn pilcrows. Eventually everyone stopped bothering. Now it only exists to show hidden formatting.
General Type Studio. Stéphane Elbaz building clean variable fonts from Montreal since 2019. Cambon, Pilat, General Grotesque. Free for personal use, paid when you ship. Licensing that trusts designers. www.thepunch.studio/foundry/general-type-studio
Loud Room. Jason Santa Maria built web typography for two decades—Typekit, A Book Apart, On Web Typography. Now he's making type himself. Citywide and Chonk from Philadelphia. The teacher becomes the practitioner. www.thepunch.studio/foundry/loud-room
The 'long s' (ſ) was not an f. It was an s used at the beginning and middle of words until the 1800s. Then it vanished. Every time someone reads 'Congrefs' in an old document and laughs, a typographer dies a little.
Etcetera Type Company. Tyler Finck building open-source variable fonts from Ithaca since 2018. Epilogue alone has 860 million Google Fonts views. NYT, Boston Globe, WSJ clients. Open source as philosophy, not marketing. www.thepunch.studio/foundry/etcetera-type-company-etc
Four foundries shipped Optima revivals in 2025. When AI threatens type design, the instinct is to reach back—to calligraphy, to the human hand. micahblachman.beehiiv.com/p/the-optima-l-situation
MCKL Type. Jeremy Mickel building American vernacular from Los Angeles since 2012. Uber, adidas, LA28 Olympics on the client list. Fort, Router, Shift—display faces with muscle. www.thepunch.studio/foundry/mckl-type
Mark Simonson Studio. Forty years of typographic experience from St. Paul, Minnesota. Proxima Nova alone powers half the web. Twenty-five years of independence in an industry that consolidates everything. www.thepunch.studio/foundry/mark-simonson
Every time Monotype acquires another foundry, the homogenization of type accelerates. The antidote isn't nostalgia—it's supporting indies who still treat type as craft, not content.
NaN. Luke Prowse building variable fonts from Berlin since 2019. Fair Font Pricing adjusts costs by country. Jaune, Holo, Tragedy—experimental faces with technical depth. Weirdness and wisdom in equal measure. www.thepunch.studio/foundry/nan
The interrobang ‽ was invented in 1962 by an advertising executive who wanted a single mark for rhetorical questions. It never caught on. We're still stuck typing two punctuation marks sixty years later because the industry chose backwards compatibility over elegance.
House Industries. Delaware foundry since 1993. Neutraface, Eames Century Modern, Chalet. Americana with craft credentials. Disney, Cartoon Network, J.J. Abrams. Rich Roat's legacy lives in the letterforms. www.thepunch.studio/foundry/house-industries
Feliciano Type. Mário Feliciano building Portuguese typographic tradition from Lisbon since 2001. BBC, Nike, El País in the client book. Flama and Merlo speak for themselves. www.thepunch.studio/foundry/feliciano-type
Graphic designers love Helvetica. Type designers hate it. This split says more about the industry than the typeface itself.
Blaze Type. Matthieu Salvaggio building variable fonts from Paris since 2016. Over 50 families including Apoc, Surt, and Obviously. French display type with serious technical range. www.thepunch.studio/foundry/blaze-type
Blackletter wasn't called 'gothic' as a compliment. Renaissance humanists named it after the Goths who sacked Rome—barbarian script for a barbaric age. Five centuries later it sells beer and metal albums. Time heals all insults.